Be recognised as one of Australia’s top eCommerce leaders in 2026

Just jump straight in. If you wait for perfection, you’ll get nothing done.” 

Guy Nappa, Co-Founder and COO, Oz Hair and Beauty

Jump in, learn fast, and back yourself. Failure is often the fastest teacher - if something doesn’t work, take the lesson, adapt, and move forward. Some of my biggest learnings have come from the things that didn’t go to plan, but you only know by trying.”

Airi Sutherland, VP of eCommerce and Technology, Outcast Clothing

Start from a place of respect – these businesses have scaled for a reason. There’s a repeatable playbook at the core: a sharp customer value proposition, a focus on performance marketing and a ruthless obsession with eliminating friction from the customer experience. How can we repeat those elements in our own business?”

Matthew Horn, Group General Manager, Customer & Digital, Country Road Group

There’s a lot of things we do really well in
Australia, and we want to double down on those beautifully personalised
experiences. Aussies love to support Aussie businesses.” 

Tara McKeon, Founder & CEO, Proud Poppy Clothing

It’s really important that we get the product out the door as quickly as possible. Customers often buy with an event in mind, and fast delivery builds trust to purchase with us again.” 

Tara McKeon, Founder & CEO, Proud Poppy Clothing

Delivery is one of the most underrated parts of the customer experience. It’s when the magic happens – or falls apart. Clarity, control and certainty drive repeat purchases and higher customer lifetime value.”

Matthew Horn, Group General Manager, Customer & Digital, Country Road Group

AI is such a massive one. You can’t ignore the competition from large international players who are really disrupting the Australian market.” 

Matthew Mosse-Robinson, CEO, Personalised Favours

The biggest driving force right now is social commerce – it’s definitely something you have to get around.”

Kim Zorn, Global Performance Director, Princess Polly