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Charles Andrew Ross JR, CEO of American Rebel Holdings Inc (NASDAQ:AREB), sold 175,000 shares of common stock on September 25, 2025. The shares were sold at a price of $1.041, for a total transaction value of $182,175. The sale comes amid a challenging year for the micro-cap company, which has seen its stock decline nearly 98% year-to-date and currently maintains a market capitalization of just $8.51 million.
Following the transaction, Ross directly owns 100 shares of American Rebel Holdings Inc. InvestingPro analysis reveals concerning fundamentals, including rapid cash burn and weak financial health scores. Subscribers can access 14 additional ProTips and comprehensive metrics to better understand the company’s outlook and risks.
In other recent news, American Rebel Holdings announced several significant developments. The company reported an amendment to its Series D Convertible Preferred Stock, increasing the authorized shares from 500,000 to 3,000,000. Additionally, an administrative error in a Form 4 filing was corrected, clarifying the sale price of 175,000 shares at $1.16 per share, rather than the previously stated $202,387.42 per share. American Rebel also revealed a 1-for-20 reverse stock split effective October 3, 2025, with shares trading on a split-adjusted basis under the same ticker symbol. In a strategic move, the company acquired a 19% stake in Schmitty’s Herbal Snuff and Pouches, aiming to expand retail distribution. Furthermore, American Rebel entered into a consulting agreement with FMW Media Works LLC, offering media services in exchange for $10,000 per month and 500,000 shares of common stock. Lastly, the company secured a $152,950 loan from 1800 Diagonal Lending, with net proceeds of $125,000 after discounts and fees.
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