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💡 Marketing is like an iceberg—what you see on the surface is only a fraction of the work that goes into it. At the top, everyone sees the results: ✨ Sales growth ✨ More leads ✨ Increased website traffic ✨ Growing social followers ✨ New customer acquisition But beneath the surface lies the real engine—the countless hours of planning, strategy, and execution that make those results possible. 🛠️ The Work Involved Content creation that educates, entertains, and converts. Social engagement that builds trust and community. SEO to make sure your message is discoverable. Paid advertising that reaches the right people at the right time. Email marketing to nurture relationships. Data analysis to measure, refine, and scale what works. 📊 The Strategy Layer Defining target audiences with precision. Establishing clear, measurable objectives. Crafting messaging and positioning that resonate. Choosing the most effective channels to deliver value. Budget allocation and forecasting to maximize ROI. Marketing isn’t magic—it’s a blend of creativity, analytics, and relentless execution. The “shiny results” at the top are the product of a strong foundation built beneath the surface. 👉 Next time you see a campaign succeed, remember: the iceberg runs deep. Credit: Andrew R.

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Social media never sleeps (and neither do the updates 👀) NEW features are dropping faster than ever, and the best marketers? They adapt first. ➡️ Swipe to keep your strategy fresh and stay curious! . . . #socialmediaupdates #marketingtrends #digitalmarketing #creatortips #acadium

Most teams treat data like decoration. But in 2025? Data is the funnel. Growth doesn’t follow gut feelings anymore It follows metrics, insight, and AI retrieval. Here’s how the best brands turn conversations into conversions: (Backed by Brand24 Data-Driven Marketing E-Book 2025) Core Data Stages 1. Awareness – Measure What Matters Goal: Reach new people Strategy: Get discovered through data Tactics: Social listening, SEO, PR coverage Key Metrics: Mentions, Reach, Share of Voice Time Investment: High 2. Interest – Understand Audience Emotion Goal: Spark curiosity and trust Strategy: Track sentiment and engagement Tactics: Topic analysis, emotion tracking, feedback loops Key Metrics: Sentiment score, Engagement rate, Topic trends Time Investment: High Critical Growth Stages 3. Conversion – Act With Precision Goal: Turn attention into action Strategy: Personalize based on insights Tactics: A/B tests, heatmaps, user behavior data Key Metrics: Conversion rate, CPL, Drop-off points Time Investment: Moderate 4. Retention – Build Long-Term Relevance Goal: Keep customers loyal Strategy: Personalize experience continuously Tactics: Automated follow-ups, review tracking, feedback alerts Key Metrics: NPS, Churn rate, CLV Time Investment: Long-term 5. Advocacy – Optimize For AI Discovery Goal: Turn customers into amplifiers Strategy: Grow share of voice in AI search Tactics: Brand24 monitoring, UGC campaigns, LLM citations Key Metrics: Mentions, Reviews, AI visibility score Time Investment: Long-term The future of awareness isn’t just SEO, It’s AI discovery. Why It Matters Also, Semrush data shows AI Overviews now appear in ~13% of Google searches, pushing direct answers ahead of links. In other words: Search ends on the same page. Users often never click through. Visibility is shifting from rankings → retrieval. That’s why the modern marketing funnel doesn’t stop at conversion, It extends into discoverability, personalization, and AI-powered advocacy. Every stage feeds the next. Every insight compounds. And when your funnel runs on real-time data you don’t just grow visibility. You grow momentum. 📘 Brand24 presents: Data-Driven Marketing: The Complete Guide for 2025 Download free and see how the world’s most data-driven brands are winning the new funnel. https://lnkd.in/eppaQ2hP ♻️ Repost it to share with your network. Follow me Madhav Mistry for insights on marketing

Campaigns don’t flop from big mistakes. They fail because of these minor ones: - No clear goal - Confused messaging - Picking the wrong channels It doesn’t look like much. But add them up, And the campaign sinks. But winning campaigns don’t reinvent the process. They follow the same steps. They just optimize each one. They start with clarity. Not multiple goals, but one goal. They define who they are talking to. Not “everyone,” but the right someone. They craft messages people remember. Not noise, but meaning. They choose channels with intent. Not multiple, but focused. They measure what matters. Not vanity, but impact. They refine. Again and again. Until it works. That’s the real difference. Not budget. Not fancy tools. Not team size. It’s strategy. Its execution. It’s refinement. The line between winning and failing is razor-thin. Failed ones ignore it. Winning ones refine it. If your campaigns are underperforming, don’t scrap them. Look closer. Fix the cracks. Refine the steps. And watch the results flip. Because a failed campaign is often just one optimization away from winning. Which step do you think makes or breaks a campaign?

Good food, good people, good vibes. That’s something to be thankful for… everyday! 💛  . . . #holiday #thanksgivingday #acadium

CEO: "Our content doesn’t perform, it must be the design!" Me: "It could come from these 3 problems:" 1. Indeed, it could be a design issue. 2. But maybe, your copywriting isn’t relevant. 3. Or your strategy isn’t clear enough. Now to be honest, it’s rarely just a design problem. The issue often starts deeper in your marketing layers. Because here’s the truth: Design can't fix a broken piece of content. Good design can’t fix a weak strategy or bad copy. - Adding an illustration won't make your message interesting. - Nice layouts can’t turn a weak insight into a "wow effect". - Beautiful colors are NOT a "branding strategy". That said, design is the best amplifier of what's already good. CEO: “So what should I do to make our content perform better?” Me: “Take a step back, and fix these 3 key layers first:” 1. Strategy - Who exactly is your ideal customer (ICP)? - What position do you want to occupy in their mind? - What are the specific goals your content should achieve? 2. Copywriting - Does your message clearly help the reader? - Is your hook attracting and retaining attention? - Are you sharing real insights, not generic advice? 3. Design - Is your layout easy to read and visually balanced? - Can someone skim your content and still get the message? - Is the design consistent with your brand identity? (The list of questions is not exhaustive) When all three work together, your content finally performs. Follow me, Pierre Herubel, for daily marketing tips.

📩 Email Marketing Cheat Sheet — 20 Headline Types That Actually Work Your subject line decides whether your email gets opened or ignored. Here’s what the pros use 👇 Best Practices: ▪️ Keep it short — under 50 characters ▪️ Use numbers — “$50 voucher” > “fifty dollars voucher” ▪️ Segment — good targeting = higher open rates ▪️ Match tone — luxury vs casual brands need different voices 🔥 20 Subject Line Ideas That Convert 1️⃣ Create FOMO — “Offer ends in 24 hours!” 2️⃣ Spark curiosity — “You won’t believe what we found…” 3️⃣ Tap into vanity — “Look your best this season” 4️⃣ Appeal to greed — “Get twice the value today” 5️⃣ Promise ease — “Grow your business in 15 minutes” 6️⃣ Nudge action — “You left something in your cart” 7️⃣ Add energy — “This one change boosted revenue 200%” 8️⃣ Be witty — “Don’t go bacon my heart 🥓” 9️⃣ Give essentials — “Your order is being shipped 🚚” 🔟 Ask questions — “Are you making these mistakes?” 1️⃣1️⃣ Use timing — “Last day for next-day delivery” 1️⃣2️⃣ Be bold — “In defense of vegan evangelists…” 1️⃣3️⃣ Sound exclusive — “Private access for our VIP list” 1️⃣4️⃣ Be mysterious — “A little taste of what’s coming 👀” 1️⃣5️⃣ Be direct — “Here’s the truth about your emails” 1️⃣6️⃣ Show proof — “How 2,000+ brands doubled conversions” 1️⃣7️⃣ Add humor — “We donut want you to miss this 🍩” 1️⃣8️⃣ Share pain — “Stop wasting 5 hours on reports” 1️⃣9️⃣ Use one word — “Urgent” or “Unplugged” 2️⃣0️⃣ Be controversial — “Why discounts are killing your brand” 💡 Test. Track. Tweak. The best email marketers don’t write — they experiment. Credit: Equinet Academy

💸 Why pay $$$$ a month for marketing support when you can get the same output for a LOT less? With Acadium, you’ll mentor a marketing apprentice who’s ready to create content, manage campaigns, and keep your digital presence consistent… without draining your budget! Smart, scalable, and built for small businesses that want results without the “premium” price tag. Click the link in the comments below to skip the overhead today! . . . #marketingmentorship #digitalmarketing #smartbusiness #marketingsupport #acadium