DECIEM | THE ABNORMAL BEAUTY COMPANY

We should be talking about what’s happening in Sudan. Upwards of 30 million people, half of them children, need humanitarian assistance. Millions also face severe food insecurity and many have lost their lives. It’s been named by many as one of the world’s largest humanitarian crises - and it’s all happening in real time. Our partners at UNICEF have teams on the ground, working to protect and support children and families caught in this conflict. This week with UNICEF Canada we added $50K to support UNICEF’s relief efforts in Sudan, on top of our annual $100K donation to their Global Humanitarian Thematic Fund. Sudan urgently needs our collective attention, in addition to the many other crises around the world where help is equally vital. We continue to hope for more peace and stability across the globe, and above all, more kindness and compassion for one another. Every headline is a human life, a family, a story and in moments like these, our shared humanity matters more than ever.

You've heard the hype. We brought the science. Introducing The Ordinary Volufiline 92% + Pal-Isoleucine 1%. A trusted and accessible formulation that targets the loss of skin volume where it matters. Explore Volufiline 92% + Pal-Isoleucine 1% in detail via theordinary.com. https://lnkd.in/egw2dv8s

Restore skin purity in one minute 🖤 Introducing Hydro-Ester Cleaning System—a thorough cleansing approach that removes impurities in one minute and instantly replenishes hydration. Our latest innovation can be used as a first step in your routine, prepping your skin for your other NIOD core formulations. With continued use, HECS is engineered to support your moisture barrier and enhance skin radiance by 32%. Face every day with our most innovative clean. 23% off at NIOD.com.

To honour Black History Month, we partnered with Black Skin Directory to host an in-person panel, “Beyond the Surface”, exploring representation in science and skincare. Moderated by Khadijat (Dija) Ayodele, and featuring voices from across the beauty landscape — Gary Thompson, MUA and content creator, Caroline Ufuoma O., and Joseph Basham from our team — the conversation brought transparency and education to the forefront. Together, the panel unpacked enduring myths about Black skin, discussed the safe and effective use of direct acids and SPF, and explored how representation in science, education, and marketing builds trust and belonging in beauty. We’re grateful to everyone who helped create this space for open dialogue, learning, and representation. Conversations like these remind us that progress in beauty happens when we come together.

Another year, another Black Friday season. Those of you who have been with us for the last seven years will know our stance: businesses racing to the bottom is not in the best interests of you, us—or the planet 🌎 Flash sales don't always lead to better choices. Hasty purchasing adds to throwaway culture, leaving you disappointed and out of pocket. Skincare requires consideration, so we’ve giving you the whole month (and then some). Take your time, do your research and shop slowly. 23% off everything. 𝗡𝗼𝘃 𝟭𝘀𝘁 - 𝗗𝗲𝗰 7𝘁𝗵. theordinary.com 🤍

We’re thrilled to announce the launch of the DECIEM Graduate Research Award, in partnership with the Leslie Dan Faculty of Pharmacy, University of Toronto This new award supports research exploring the link between skin health and mental wellbeing - an area of growing significance in both science and clinical practice. Over the next two years, DECIEM will contribute $50,000 to fund this initiative, supporting graduate student Abdullah Al-Saffar in his research. This week, members of our team had the pleasure of attending the Leslie Dan Faculty of Pharmacy Awards Night, where Cris Ropke, Global VP Innovation, Deborah Creatura Global Director of Scientific Communications, and Silvia Stanica, presented Abdullah with this inaugural award. This collaboration represents another step in DECIEM’s mission to advance evidence-based, human-centered science - supporting academic research that deepens our understanding of skincare beyond the surface. We’re proud to help foster a future where skincare is recognized not just for what it does for the skin, but for how it can meaningfully support overall quality of life.

Single use plastic waste is a problem. We want to do our part to help reduce its impact. We’re partnering with 4ocean PBC to help remove over 1,000,000 kilograms of ocean and ocean-bound plastic and waste over the next 3 years. Since 2017, they’ve removed over 18,000,000 kilograms of plastic and waste from our coastlines, rivers and oceans. We’re proud to support this team in their work to create cleaner oceans and a healthier planet for all. Small steps towards change can lead to positive outcomes in the future. Learn more here: https://lnkd.in/gjSUrbyh

Not a book about products. A book about what’s inside them. Introducing Ingredients. Blending credible, science-backed insights with transparent and practical guidance to help you see through the noise of beauty marketing. Ingredients pulls back the veil on common and lesser-known ingredients, offering a never-before-seen look at how products are made in an informative and beautiful format. The contents of this book are grounded in rigorous, peer-reviewed scientific research and the collective expertise of over 150 DECIEM scientists and experts across disciplines including cosmetic science, toxicology, chemistry, and biology. Just like The Periodic Fable, Ingredients offers a lasting resource that demystifies skincare, encourages scientific literacy, and brings trusted knowledge into everyday spaces. Available exclusively at theordinary.com and select DECIEM stores now, and available November 18 everywhere books are sold.

✨Restocked✨ and ready when you are. Thank you for being so patient with us. Our Serum Foundation is back. If you haven't tried it yet, it delivers medium coverage without the heavy look. Compatible with most primers, with resistance against collecting in fine lines. Pick your shade at theordinary.com or in-store 🤎

Is the beauty industry telling tales? Check out the full Periodic Fable to tell fact from fiction 👀 Forty-nine marketing buzzwords with zero science behind them. In an industry built on hype, it’s never been harder to tell fact from fiction. Read the table in full.