DTC Newsletter

Are you feeding Amazon’s AI—or leaving it guessing? 🤖 Optimizing for Amazon’s Rufus isn’t about tricks; it’s about giving the AI complete product info. Detailed backend attributes, FAQs, and clear content help Rufus guide customers to the right purchase, turning AI assistance into smarter conversions. Listen to the latest ep of AKNF: https://lnkd.in/gMBUiQn9

Do you know the real reason you’re spending on Amazon keywords? 💸 Every term should drive measurable value—profit, organic ranking, or net customer acquisition. Listing your products and hoping for sales isn’t enough. Growth on Amazon requires deliberate strategy and tracking the impact of every campaign! Tune in to the latest ep of AKNF for more Amazon strategy: https://lnkd.in/gACSkMTB

Are you really acquiring new customers on Amazon—or just renting them? 🤔 Many brands overlook that Amazon owns the customer data. Instead of trying to dominate the platform, focus on driving net new customers through generic search terms! That approach actually grows your first-party data and long-term brand value. Listen to the latest ep of AKNF for more: https://lnkd.in/gACSkMTB

What happens when your best-seller sells out mid-campaign? Preparation is everything. 💡 Create flexible, text-only or generic sale ads you can swap in fast. Because in Q4, downtime equals lost dollars—and having “just in case” creative can keep your campaigns running while you regroup! Listen to the latest ep of Ad-venturous for more: https://lnkd.in/g9qzvhNv

You spent hours perfecting your ad… but where are you sending people? 🤔 Aves reminds brands that post-click matters just as much as the ad itself. A custom landing page or sale-specific PDP can drive huge lift compared to dumping shoppers on a generic homepage. Don’t make them hunt—guide them to the target. 🎯 Listen to the latest ep of Ad-venturous for more: https://lnkd.in/g9qzvhNv

Is your Black Friday offer too complicated? 🧠 Your discount is the headline act—keep it simple! A clean, easy-to-grasp offer like “Spend $100, get 20% off” will always outperform something that needs a flowchart to explain. During Q4, clarity converts! Brand storytelling can wait. Learn more in the latest episode of Ad-venturous with Aves Valerio! Listen to the ep: https://lnkd.in/g9qzvhNv

Margins are shrinking...trusted playbooks are failing... 2025 has been far from usual. 👀🙅📉 AI, taxes, and tariffs are rewriting everything you thought you knew! On Wednesday, October 22 (10am PST / 1pm EST), DTC Newsletter, Swap, and 3.1 Phillip Lim are coming together for a live roundtable on how top brands are surviving (AND thriving) through BFCM and Beyond. 👉 You’ve got one last shot to hear it before the biggest weekend of the year – so sign up today! https://lnkd.in/gSYueyBh Can’t make it live? Register anyway and get the full replay before Black Friday!

Between AI shifts, taxes, and tariffs shaking up costs — 2025 has been anything but predictable. 🙅 That’s why we’re teaming up with Swap and 3.1 Phillip Lim for a live roundtable on how top brands are surviving (and thriving) through BFCM and beyond. Join us on Oct 22 @ 10am PST / 1pm EST: https://lnkd.in/gdiUnfMN Can't make it live? Register anyway, and get the full replay before Black Friday.

Diversification is key at the highest level of creativity. Leveraging AI to match diverse creative concepts with the right audiences is crucial. Early results show that using catalog ads alongside partnership ads is a winning combination on Meta. Catch the latest DTC Podcast episode: https://lnkd.in/gEXgqWSX

Simplification is key to driving better performance in your campaigns. Consolidating your efforts leads to stronger signals in the auction, which ultimately results in improved outcomes. Jake Bailey, Head of Industry at Meta, breaks down AI-native tools and smarter campaign structures for your strongest Q4 performance yet. Listen here: https://lnkd.in/gEXgqWSX