We’re honored to be named a Best Sustainability Program finalist in the U.S. Chamber of Commerce Foundation Citizens Awards for the second year in a row! This recognition belongs to our employees across the Johnson Outdoors family of brands, whose passion fuels everything we do. Their commitment transformed the Clean Earth Challenge, in partnership with the National Wildlife Federation, into a global movement. Together, over 11 million pieces of litter (and counting!) have been removed from our treasured wild spaces. Thank you to every Johnson Outdoors employee, volunteer, and partner who are proof that small actions can create lasting change. Learn more about the Clean Earth Challenge here: https://lnkd.in/erU3NjBw #EnvironmentalStewardship #PurposeDriven #SocialImpact #CleanEarthChallenge #JohnsonOutdoors #JohnsonOutdoorsFamily
About us
At Johnson Outdoors, we believe creating value goes beyond creating great products into innovating the ultimate experiences for outdoor enthusiasts. Our portfolio of market-winning fishing, diving, camping, and watercraft brands are known for delivering on that promise. All of this is possible because of our people. We’re passionate innovators who put people first, and through our purpose-driven culture and talented workforce, we are stronger than ever. We're pleased you're here to learn more about the Johnson Outdoors family of brands as well as our core values. Our Heritage Brands The brands that make up the Johnson Outdoors family include well-established names in the outdoor industry. We live up to that history by providing top-quality, innovative products that inspire people to experience the awe of the great outdoors every day. Fishing Brands include: • Minn Kota® motors and accessories • Humminbird® fishfinders, maps and charts • Cannon® downriggers Diving Brand: • SCUBAPRO® dive equipment and computers Camping Brand: • Jetboil® personal cooking systems Watercraft Brand: • Old Town® canoes, kayaks, paddles and personal flotation devices
- Website
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http://www.johnsonoutdoors.com
External link for Johnson Outdoors
- Industry
- Retail
- Company size
- 1,001-5,000 employees
- Headquarters
- Racine, WI
- Type
- Public Company
- Founded
- 1970
- Specialties
- Johnson Outdoors strives to own the Outdoor Adventure with Innovation and Passion
Locations
Employees at Johnson Outdoors
Updates
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Johnson Outdoors proudly plays our part in preserving our shared wild spaces, along with encouraging a sense of awe for the great outdoors. Since our founding in 1970 by Sam Johnson, we have considered it our responsibility to leave the world a better place than we found it. It is one of our core values, alongside our purpose, to create a positive impact on the lives of more people and more communities for generations to come. We’ve lived this mission for decades through our legacy of environmental stewardship, and our employees carry out this commitment every day. Our Chairman and CEO, Helen P. Johnson-Leipold, is inspired by her father’s passion for protecting our ecosystems. She ensures our family of brands remain trusted for adventure. She says, “Our brands connect people with the outdoors, inspiring adventurers to pursue their passions while ensuring the natural spaces we treasure remain vibrant and accessible for generations to come.” We proudly received recognition as one of the Most Trustworthy Companies in America for the fourth consecutive year, and we build upon our heritage as an active steward of the great outdoors with every new Humminbird fish finder, SCUBAPRO dive computer, Minn Kota trolling motor, Cannon downrigger, Jetboil stove, and Old Town kayak. We aim to create a future that benefits our people, customers, investors, and the planet — and invite you to join us in the adventure. Visit johnsonoutdoors.com to explore our products, hear stories from our employees and customers, and discover more about our evolution as a family-owned company over the past five decades.
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We are honored to share that our Humminbird Fishing team has received the 2025 ICAST Anglers' Choice Award for the XPLORE Series fish finders. This award is truly meaningful as it is selected by the angling community themselves. Humminbird is committed to creating difference-making days for anglers out on the water. This award demonstrates their commitment to innovation and helping anglers catch more fish. Congrats team! #JohnsonOutdoorsFamily #Humminbird #XPLORE #ICASTShow
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🌟 MILESTONE ACHIEVEMENT: 10 MILLION PIECES COLLECTED 🌟 We're proud to announce that the Clean Earth Challenge reached an incredible milestone over Volunteer Week at the end of April: 10 MILLION pieces of trash removed from our environment! What began as an ambitious initiative has grown exponentially: • Year 1: 1 million pieces • Year 2: 3 million pieces • Year 3: 10 million pieces This achievement represents the collective impact of thousands of volunteers, partners, and community members who share our commitment to environmental stewardship. It demonstrates how corporate responsibility initiatives can scale when embraced by passionate communities. As we celebrate this achievement, we're reminded that sustainability isn't just a corporate value—it's a movement powered by individuals making conscious choices every day. To everyone who has participated in a cleanup event, organized a community initiative, or simply picked up trash during their outdoor adventures: this milestone belongs to you. The Clean Earth Challenge continues, but today, we pause to celebrate this remarkable achievement and the cleaner planet we're creating together. #NationalWildlifeFederation #CleanEarthChallenge #PlacesWeLoveSpacesWeProtect #JohnsonOutdoors #JohnsonOutdoorsFamily
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Johnson Outdoors Named to Most Trustworthy Companies in America 2025 for Fourth Consecutive Year We're honored to announce that Johnson Outdoors has again been recognized by Newsweek and Statista as one of the Most Trustworthy Companies in America 2025, marking our fourth consecutive year on this prestigious list. This recognition is based on an extensive independent survey of over 70,000 participants across customer, investor, and employee categories—evaluating our commitment to transparent communication, quality products, fair employee treatment, and effective leadership. Trust isn't built overnight—it's earned through consistent actions, transparent practices, and genuine commitment to excellence. We're grateful to our employees who embody these principles daily, our customers who place their confidence in our products, and our investors who believe in our vision. Thank you for your continued trust and support as we navigate the adventure ahead. #JohnsonOutdoors #CorporateTrust #BusinessIntegrity #MostTrustworthyCompanies #LeadershipExcellence #OutdoorIndustry
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At SCUBAPRO, Innovation isn’t just our passion – it’s in our DNA. Every year, we invite divers and SCUBAPRO Dealers to the SCUBAPRO Germany HQ to experience our newest products firsthand during our Innovation Days event. And every year, it just seems to get better. We are so grateful to have such an incredible community of divers and can’t thank you all enough for your continued support, and for trusting SCUBAPRO with your dives. A HUGE thanks goes to our SCUBAPRO Germany Team, whose hard work and passion bring this event to life! #JohnsonOutdoors #JohnsonOutdoorsFamily #ScubaDivingLife #Innovation
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We are honored to have been a finalist in the U.S. Chamber of Commerce Foundation Corporate Citizenship Awards for Community Improvement! This achievement reflects our employees’ passion for our shared commitment to creating scalable change that leaves the world better than we found it. Together with our employees, our family of brands, the National Wildlife Federation, and countless volunteers, we’ve removed almost 9 million pieces of trash from our communities and the outdoor spaces we all love. The work done by our teams worldwide shows that big issues can be addressed by working together in unison! Thank you to every team member who has worked tirelessly to make a difference. Learn more about the Clean Earth Challenge here: https://lnkd.in/erU3NjBw #CleanEarthChallenge #JohnsonOutdoors #JohnsonOutdoorsFamily #NationalWildlifeFederation #ComeCleanForEarth #BusinessSolves #CommunityImpact
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Johnson Outdoors is honored to be named a finalist for the U.S. Chamber of Commerce Foundation's 25th Annual Citizens Awards! Join us on Oct. 29-30 to recognize all the finalists and celebrate business as a force for good. #JohnsonOutdoors #JohnsonOutdoorsFamily #BusinessSolves