NUDESTIX’s cover photo
NUDESTIX

NUDESTIX

Personal Care Product Manufacturing

Toronto, Ontario 33,413 followers

Easy, Fast, To-Go Makeup & Skincare #gonudebutbetter

About us

Ally & Taylor Sisters. Friends. Models. In front of the camera, they wear many faces. In everyday life, they go for all-out natural, opting for that barely-there look with only a touch of color to accentuate their finest features. Having worked with some of today’s hottest makeup artists and photographers, they pooled their industry know-how with their no-makeup makeup lifestyle to create NUDESTIX. A simple collection of easy-to-use makeup crayons that cover all the bases and give you a fresh-faced, natural look that works for all faces, that you can apply in all places. Enriched with skin-saving vitamins, antioxidants and moisturizers, each multipurpose NUDESTIX is loaded with just enough color to #gonudebutbetter. Mission We believe a natural look is a perfect fit for any face. We’re all born with our own unique look, so why cover it up with tons of makeup? When it comes to beauty, a little color goes a long way. A touch of color here and there is enough to bring out our finest features, so out with the crazy big collection and in with four simple solutions for face, eyes, lips and even nails. We think doing our makeup should be easy, enjoyable and–above all–fun...

Industry
Personal Care Product Manufacturing
Company size
11-50 employees
Headquarters
Toronto, Ontario
Type
Privately Held
Founded
2014
Specialties
Makeup Crayons

Locations

Employees at NUDESTIX

Updates

  • Nudestix is proud to have received the prestigious 2025 Shoppers Drug Mart/Pharmaprix Partner of the Year award—an incredible recognition of our shared values and strong Canadian roots. As two homegrown brands, our partnership has flourished over the past year and a half, with Nudestix opening in over 500 Shoppers Drug Mart doors, hosting exclusive events for their Beauty Pros, and launching the very first-ever Shoppers Drug Mart live shopping event for Mother’s Day. From coast-to-coast consumer and media events to Taylor Frankel's national masterclass tour, this collaboration continues to grow in meaningful and exciting ways!

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  • The Sunkissed Nude Skin Perspective. ⁠ ⁠ It’s makeup that makes you feel like you’ve stepped into summer or just came back from a day at the beach. It’s the look of having bronzed skin that has been freshly kissed-by- the-sun – flushed rosy cheeks, and pouty lips. It feels effortless, healthy and sunny. It’s achieved with simple, multi-tasking cream formulas that melt into the skin for the perfect, naturally bronzed look. It’s you, but Sunkissed. It’s Sunkissed Nude Skin. Shop the collection on Nudestix.com

  • Meet The Nude Love Lip Palette—a limited-edition collection of six full-size lip and eye essentials, all housed in a reusable Love Tin. Featuring universally flattering shades in soft matte finishes, this set makes it easy to go from effortless and romantic to bold and statement-making—all while keeping lips nourished with hydrating ingredients. This curated collection features 4 Lip Pencils, 1 Eye Pencil and 1 Hydrating Peptide Lip Butter: Intense Matte Lip + Cheek Pencil in ‘Sunkissed Rose’ Intense Matte Lip + Cheek Pencil ‘Sunkissed Pink’ Intense Matte Lip + Cheek Pencil ‘Sunkissed Nude’ Magnetic Matte Lip Color in ‘Greystone’ Magnetic Matte Eye Color in ‘GBaby’ Hydrating Peptide Lip Butter in ‘Clear’ Packaged in a 100% reusable, recyclable tin with a mirror, this palette is perfect for beauty minimalists and makeup enthusiasts alike. Plus, with every purchase, Nudestix plants a tree in partnership with The Canopy Project. Available on Nudestix.com

  • Introducing Nude Love Blush 💗💗— An extension of our award-winning multi-tasking cream blushes, that make it so easy for you to love your nude skin, so you can go nude, but blush. We’ve teamed up with our Global Makeup Artist & Digital Educator Kevin Kodra to bring his artistry vision to life, blending our Easy Minimalist Makeup philosophy with his love for Nude Glam—what we call Easy Nude Artistry. It’s Nude Beauty, Done Better. The trend: Clean Girl Candy Blush — A romantic fresh-faced glow of soft pinks, dewy skin, and effortless beauty. THE SHADES: Nudies Matte Blush in ‘Bubba’ — The Makeup Artist Blush Balm in a universal matte bubble-gum pink Nudies Glow Highlight in ‘I Dew’ — The Glassiest, Made in-Korean Glow in a sheer pink, dazzling sparkle) + NEW Nudies Bloom Blush in ‘Lilac Love’— A Dewy, Moisturizing Blush Balm in a universal soft lilac for an all-over dewy blush glaze. HOW TO USE: Swipe these multi-tasking shades all over your cheeks, eyes & lips to achieve your Clean Girl Candy Blush look Shop the shades on Nudestix.com

  • We’re beyond honored that our STAX All Over Color Blush Balm has been nominated for the Allure Readers' Choice Awards as a breakthrough, game-changing addition to your makeup bag! ✨🏆 STAX was created to simplify beauty—blendable, buildable, and made for stacking. If it’s changed the way you blush, sculpt, and glow, we’d love your vote! Cast your vote by March 12: https://lnkd.in/epK8CJwN

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  • Say hello to three new berry-licious STAX blushes! We have worked with leading BIPOC beauty creators in developing our latest collection of berry-licious STAX all over color blush balm shades in ‘Boys N’ Berry’, ‘Cherry Pie’, and ‘Fruit Punch’. These new multi-stacking, multi-tasking shades come with a magnetic makeup compact filled with monochromatic berry blush nudes that click to create your custom color cream collection. Mix and click your STAX for an easy, cheeky, fun flush of all over face color and snap stack go! Stax dream cream has an airy, creamy-cushion texture with a makeup-meets-skincare formula, that melts on the skin for a softly mattified, long-wearing blush balm. Clean and vegan for youthful-looking hydrated, blurred and blushed cheeks, eyes, and lips. Now available in three universal berry shades; Fruit Punch, Cherry Pie, and Boys N’ Berry to mix, match and create fresh, fun, and trendy blush looks for all over face. Available to shop online at Nudestix.com, SEPHORA & Sephora Canada

  • We're so excited to introduce to you Red Maple! A limited edition maple syrup-scented, red-tinted hydrating gloss that transforms you from day to night. Nudestix’s iconic Hydrating Peptide Lip Butter with a HSR (Hot Smart Rich) twist is here to help you step into your hot, smart, rich power created in partnership with Canadian beauty brand Nudestix, and HSR leader Maggie Sellers. Shop today on Nudestix.com!

    View profile for Maggie Sellers
    Maggie Sellers Maggie Sellers is an Influencer

    Founder, Hot Smart Rich | Investor in Women-Led Brands | Host: Hot Smart Rich Podcast 🎧 | Subscribe to the HSR Newsletter ⬇️

    Never in my wildest dreams did I imagine, 10 years ago as a NUDESTIX customer—or even 4 years ago as an investor and advisor—that I’d be launching my own product with such an iconic global brand. But after nearly two years in the making, today marks the debut of Red Maple, a maple syrup-scented, red-tinted hydrating gloss, crafted to help you step into your hot, smart, rich power. This limited-edition gloss in collaboration with Nudestix is more than just your favorite new red-tinted, maple-scented lip gloss. It’s a testament to courage, personal development, and the power of community. Infused with avocado and shea butter, and featuring a lip-plumping peptide formula, Red Maple delivers hydration, softness, and volume, taking you seamlessly from day to night. For me, this collaboration represents a journey of stepping into my own power. From grinding behind the scenes to sharing my “why” while building a community, I realized I didn’t have to choose between being creative and being taken seriously in business. That shift created something bigger—a movement of women embracing their hottest, smartest, richest selves alongside me. Red Maple isn’t just a gloss; it’s a reminder to take care of yourself slowly first, so you can go fast later. To everyone daring to dream bigger and keep going when it gets tough—this one’s for you. Available now, exclusively at Nudestix.com and TikTok Shop, but only for a limited time. https://lnkd.in/gXSRSDMD

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  • We couldn't be more excited to announce that our co-founder, Taylor Frankel, is included in this year's Forbes 30 Under 30! Congratulations Taylor!🎉

    View profile for Taylor Frankel

    Co-Founder NUDESTIX | Forbes 30U30

    Woke up this morning to an email from @forbes and thought I was dreaming 🤍🙃 I am so honored to be included in the 2025 #forbes30under30 (!!!) Nudestix has been over 10 years in the making—a journey filled with hard work and a lot of passion. This hasn’t been an overnight success, but a steady effort to grow, learn, and evolve. It’s true what they say: founder life is anything but linear. It’s a constant balancing act of trusting your gut, persevering through the challenges, and surrounding yourself with people who know more than you. Looking back, I’m really proud of myself for pushing through the tough times, and so grateful for the amazing community we’ve built—and continue to nurture. There’s still so much ahead, but moments like this make you pause and appreciate how far you’ve come. Thank you to our community for being on this journey with us! Big thank you to Forbes for this recognition 🤍

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  • We have some exciting news! As a brand that is constantly trying to find ways to simplify your routines and save you time, launching Nudestix at H&M was a no-brainer. Shop your favorite fashion basics and Nudestix beauty essentials now at H&M Beauty! Discover your favorite minimalist, multi-tasking makeup in-store or online. 🌟 Shop here: https://lnkd.in/gB9cpv4j https://lnkd.in/gzrdUZnz https://lnkd.in/gWWXann7

    View profile for Maria S.

    Global Head of Assortment H&M Beauty

    Something big is coming on Friday 25.10.2024...

  • Meet our Nudestix Stax Nude Eyelights, your multi-tasking gems for the eyes, lips, and cheeks. Clean, vegan, and packed with extracts and antioxidants, they deliver youthful, hydrated, and dewy looks. This set includes shades Diva, Sophisticate, and Goddess, each featuring our Stax dream cream with an airy, cloud-cushion texture. Mix and click your STAX for an easy, fun all-over shimmer—perfect for on-the-go holiday glamour. Available on Nudestix.com & SEPHORA

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Funding

NUDESTIX 3 total rounds

Last Round

Undisclosed
See more info on crunchbase