NUDESTIX’s cover photo
NUDESTIX

NUDESTIX

Personal Care Product Manufacturing

Toronto, Ontario 34,155 followers

Easy, Fast, To-Go Makeup & Skincare #gonudebutbetter

About us

Ally & Taylor Sisters. Friends. Models. In front of the camera, they wear many faces. In everyday life, they go for all-out natural, opting for that barely-there look with only a touch of color to accentuate their finest features. Having worked with some of today’s hottest makeup artists and photographers, they pooled their industry know-how with their no-makeup makeup lifestyle to create NUDESTIX. A simple collection of easy-to-use makeup crayons that cover all the bases and give you a fresh-faced, natural look that works for all faces, that you can apply in all places. Enriched with skin-saving vitamins, antioxidants and moisturizers, each multipurpose NUDESTIX is loaded with just enough color to #gonudebutbetter. Mission We believe a natural look is a perfect fit for any face. We’re all born with our own unique look, so why cover it up with tons of makeup? When it comes to beauty, a little color goes a long way. A touch of color here and there is enough to bring out our finest features, so out with the crazy big collection and in with four simple solutions for face, eyes, lips and even nails. We think doing our makeup should be easy, enjoyable and–above all–fun...

Industry
Personal Care Product Manufacturing
Company size
11-50 employees
Headquarters
Toronto, Ontario
Type
Privately Held
Founded
2014
Specialties
Makeup Crayons

Locations

Employees at NUDESTIX

Updates

  • NUDESTIX reposted this

    We took over Amazon CA! NUDESTIX is now officially live on Amazon Premium Beauty Canada, and seeing our brand take over the Amazon.ca homepage on launch day was a moment I won’t forget. A little context… For years, prestige beauty on Amazon was… controversial. Most of us avoided it because it didn’t feel aligned with the traditional luxury playbook. But Amazon Premium Beauty has reshaped that mindset. We get to own our storefront, control our narrative, and show up where our customers already spend their time. And here’s the reality. We’ll always champion DTC and our prestige retail partners. That’s core to who we are. But ignoring Amazon’s influence in beauty doesn’t match how people shop today. Beauty continues to shift online, and Amazon now accounts for a meaningful share of that growth. Our community is already there. So meeting them where they are is crucial. This launch is about accessibility, convenience, and being present for the people who already love NUDESTIX. A huge thank you and congratulations to the Nudestix and Amazon CA team! Adam Langevin for the insane homepage moment, and Robert Shamah Samantha Maker Dominique W. Khloe Tsang for bringing this to life. Excited for what’s ahead.

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  • That’s a wrap on our Brand Refresh series 💭⁠ ⁠ 10 years of defining what nude beauty is for the modern woman. We’ve shown you what we’ve been up to over the last few months; now we want to hear from you. What do you want to see next from Nudestix? New products, shades, routines? Drop your ideas below 👇⁠

  • We’ve got an exciting update! As part of our Brand Refresh, your favorite Nudies are getting a packaging glow-up. Each cap will now match its shade and formula - making it easier than ever to grab the right one from your makeup bag or vanity. Nude beauty, anywhere, anyway… in under 5 minutes 😉⁠ What do you think of the new Nudies packaging? ⁠ Stay tuned for the final episode xx ⁠

  • Typography matters just as much as the visual look in a brand refresh - it shapes how we speak, connect, and express ourselves. ✨ Meet Kleisch and Roobert: cleaner, more refined, and matured alongside the Nudestix consumer. Sleek, sophisticated, and thoughtfully designed, these fonts carry our voice with clarity and confidence, making every message feel unmistakably Nudestix. Because a refreshed look isn’t just what you see - it’s how you feel it. Have you already spotted our new typography?⁠ ⁠ Stay tuned for Episode 5, you are all going to love this next update 😉

  • Drumroll for the color reveal…🥁 We’re in our infinite expressions era.⁠ Nude beauty has never been about limits - it’s always been boundless. As the original authority on nude, we’re here to show the world that nude isn’t a single shade or a narrow palette. It’s dynamic. It’s expressive. It’s versatile. From classic neutrals to bold berries, nude beauty lives in infinite expressions - and we’re here to inspire every one of them.⁠ ⁠ What do you think of our new brand color?

  • A brand is more than just products - it’s a feeling, an energy, a visual story ✨⁠ ⁠ That’s why having a strong visual identity is so important. It’s how you recognize us, connect with us, and see yourself in Nudestix.⁠ When it came time to refresh ours, we explored two creative directions.⁠ ⁠ Which direction do you think should represent the next chapter of Nudestix?⁠ Comment 1 or 2 below and help us shape the future of nude beauty, and stay tuned for the reveal!

  • What started as a vision for simple, effortless beauty has grown into a movement shared by a global community of Nude lovers. Over the years, you’ve inspired us to keep evolving - redefining what beauty looks and feels like. This refresh is more than just a new look. It’s a celebration of where we’ve been and a reflection of where we’re going.⁠ And because this journey matters, we’re taking you with us - step by step. From the inspiration to the details, we’ll be sharing every part of our brand refresh. Stay tuned as we unveil this new chapter together - the best is yet to come.

  • Introducing A Nude Holiday on Your Terms – Discover the limited-edition Nude Icons Collection curated by NUDESTIX to celebrate our most iconic, award-winning, multitasking must-haves for face, lips, eyes + body. This Holiday, indulge in Nude Beauty on your terms – Anywhere, Anyway. 🎀✨ Available on Nudestix.com

  • We’re thrilled to celebrate our Co-Founder, Taylor Frankel, for earning a spot on WWD’s 30 Most Impactful Women Under 30 in Beauty & Wellness - recognized for redefining nude beauty and championing minimalist makeup for a new generation. Congratulations Taylor!

    Feeling incredibly honored to be named alongside Hailey Bieber, Monet McMichael, Nadya O. and Olamide Olowe on WWD’s list of “The 30 Most Impactful Women Under 30 Across Beauty and Wellness.” I’m so proud of the work we’ve done to help pioneer the minimalist beauty movement and even more excited to keep building NUDESTIX - a brand that goes beyond trends and has truly becomes a lifestyle. Thank you, WWD, for this recognition! Read the full list here: https://lnkd.in/gv3aydDn

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Funding

NUDESTIX 3 total rounds

Last Round

Undisclosed
See more info on crunchbase