STAT Search Analytics

Content inspiration running dry? Use SERPs, customer feedback, and competitor intel to find data-driven ideas fast 👇

Missed the live webinar? We’ve got you! Get the on-demand recording of our session with Tom Capper & Search Engine Journal and learn: 🔍 How AIOs have shifted SEO 💭 GEO strategies that work 📊 How to measure visibility in AI search Catch up now: https://bit.ly/4h75k0H

We’ve been watching AI Overviews dominate the SERP (and headlines) all year. But we’re now seeing something new emerging… A growing number of AIOs aren’t showing up in position 1. Across our MozCast keyword set, nearly 1 in 7 AIOs now appear below the top organic result, with some even falling to position 6 or lower 🤯 And this pattern holds across devices, locations, and query types. While this isn’t a reversal of AI in search, it is a possible sign of a rebalancing. If you’re a search or content marketer, here’s what it means for you 👇

Happening today: Join our Senior Search Scientist, Tom Capper for today's webinar as he uncovers how enterprise brands can level up their SEO strategies for the era of AIOs and LLMs. Don't miss out 👇

📌 This week: Learn how to win visibility in #AIOs, #ChatGPT, and #Gemini. Join STAT Search Analytics for a data-backed session with Tom Capper. ✔ Get strategies to keep your brand visible ✔ Discover how to measure success in AI search 🔗 Register now: https://hubs.li/Q03Gl9N70

By now, you’ve probably heard the narrative: “AI Overviews are killing SEO,” but our latest research says it’s a little more complicated than that. ✅ 1 in 7 AIOs now show up below the top organic results ✅ Some drop as far as position 6 ✅ Brand queries are seeing the biggest shifts This could be a glimpse of what’s to come in Google’s evolving AI strategy. Get all the data and insights right here: https://bit.ly/4njgBNR

Day one of brightonSEO didn’t disappoint, and we’re ready to go again. We’re back with live demos, our famous swag, and an amazing team ready to talk all things SEO. If you’ve not stopped by yet, come visit our booth and let’s connect before heading home.

One week to go! This is the SEO webinar your team can’t afford to miss. In this webinar hosted by Search Engine Journal, Tom Capper will reveal how to stay visible in AI-driven search. You’ll learn: ⭐ What the rise of AIOs means for your brand ⭐ How to measure success without traffic ⭐ Actionable strategies for GEO Save your seat: https://bit.ly/46asnDR 

We’re back in San Diego for another brightonSEO. We’re ready for big energy, big crowds and some of the biggest talks in digital marketing. If you’re looking to hone your SEO skills and geek out, head straight to our booth and we'll be ready and waiting 👋

There’s been so much noise about AIOs eating the SERP that a quieter (and surprising) trend has gone unnoticed: Google is starting to place AIOs lower on the page. In our latest research, we found 14% of all AIOs appear in position 2 or lower, with 6% ranking 4th or below, often even under branded organic results and featured snippets. This goes against the narrative we’re hearing that AIOs always sit at the top, stealing visibility and clicks. So what does this mean for SEOs? Swipe through for our lessons 🧑🏫