Jacqueline Cook

Entrepreneurs thrive on speed. But SR&ED slows them down. Canada doesn’t lack ambition or talent. We lack a system that actually helps. The fix isn’t more funding. It’s a smarter process. If we redesign SR&ED to be simple, direct, and focused on entrepreneurs, Canada can unlock the next generation of world-class companies. That means: 1️⃣ Making applications simple and accessible. 2️⃣ Keeping IP here at home. 3️⃣ Supporting the messy middle where ideas turn into businesses. Canada has the talent. We have the dollars. What we need now is the infrastructure to connect them—and Build Canada is about doing just that. Read the full memo here 👇 https://lnkd.in/eF-xR4Tv

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Back in January, I shared my predictions for Toronto’s marketing job market in 2025. Below is a summary of where we are today -the detailed report is available here --> https://lnkd.in/gfu6kMtm Eight months later, here’s how those forecasts have played out — and what job seekers should focus on in the final stretch of the year. ✅ What’s Happened So Far • Specialist skills are winning — Digital strategy, analytics, UX, and marketing automation roles remain in high demand. • Hybrid is the default — 2–3 days in-office is now the norm, with some remote flexibility for digital-first roles. • AI is everywhere — From recruitment screening to campaign optimization, but human oversight is still key. • Economic pressures linger — Inflation has eased, but salary growth hasn’t kept pace. Negotiation matters. ⚖️ The Market Right Now We’re seeing a split: • In-demand skill sets → Candidates still have leverage. • Oversupplied roles → Competition is fierce, and employers can be choosy. 🔮 The Next 4 Months: Hopeful and Pragmatic Opportunities are there — but they’re selective. The winners will be those who adapt quickly and position themselves strategically. 💡 My Advice for Job Seekers 1. Upskill now — AI tools, analytics, and automation are worth the investment. 2. Target growth sectors — Financial services, SaaS, healthcare, luxury retail. 3. Be hybrid-ready — Flexibility is a hiring advantage. 4. Network with intent — Connect before jobs are posted. 5. Negotiate beyond salary — Flex time, development budgets, wellness perks. Bottom line: The Toronto marketing job market isn’t bleak — it’s selectively strong. If you have the right skills and a clear strategy, you can finish 2025 on a high note You can read the full Fall update here --> https://lnkd.in/gfu6kMtm

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Had a great time talking about the women AI adoption gap on CP24 News this morning. Women are adopting AI at 25% lower rates than their male counterparts (for very valid reasons), and these technologies are 2-3x more likely to impact roles women hold. So we have an AI gender adoption gap, and an AI role theft gap (layered onto the gender wage gap). Cool. This is why the work Growclass is doing in partnership with The Forum, Camp Tech Inc, co-invested in by DIGITAL, to educate women and underrepresented groups in AI is urgent and so important. I'm so grateful to work with Luke Galea and Tiffany DaSilva on the instruction side of this project; it's an incredible team.

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