Kelvin Claveria

Kelvin Claveria

Vancouver, British Columbia, Canada
5K followers 500+ connections

About

As a marketer, here are the principles I believe in:

⚡️ Trust: The best way to…

Articles by Kelvin

Contributions

Activity

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Experience

  • Rival Technologies Graphic

    Rival Technologies

    Vancouver, British Columbia, Canada

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    Vancouver, British Columbia, Canada

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    Vancouver, Canada Area

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    Vancouver, British Columbia, Canada

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    Vancouver, Canada Area

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    Vancouver, British Columbia, Canada

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    Vancouver, Canada Area

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    Vancouver, British Columbia, Canada

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    Vancouver, Canada Area

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    Vancouver, BC

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    Vancouver, Canada Area

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    Vancouver, Canada Area

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    Vancouver, BC

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    Burnaby, BC

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    Burnaby, BC

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Education

  • Simon Fraser University Graphic

    Simon Fraser University

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    Activities and Societies: Golden Key, Blog writer for SFU Volunteer Services, Online Learning Community Student Writer

    Cumulative GPA: 3.70 (85%)

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    Activities and Societies: Pride Collective, Peer Tutor (paid)

    Graduated with a diploma in Business Administration.

Licenses & Certifications

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Volunteer Experience

  • Volunteer

    Net Tuesday Vancouver

    - Present 13 years 9 months

    - Cultivate online community by engaging followers on Twitter, Facebook and Google Plus, sharing interesting content, responding to mentions, and following other thought leaders in the non-profit sector.

    - Live tweet events to encourage conversation during and after the event.

    - Utilized Storify (http://storify.com/kcclaveria) to summarize meetup for people who couldn't make it to the event.

  • Vice President of Education

    Toastmasters Headliners

    - 1 year

    Education

    -Successfully organized the club's first ever club speech contest, providing members with an opportunity to further enhance their speaking skills and to challenge their skills
    - Coordinated the scheduling of bi-weekly meetings to ensure that they go smoothly and that all roles are filled
    - Mentored new members to orient them for the club, helping ensure that they achieve their goals at Toastmasters
    - Helped the club achieve a Distinguished status by collaborating with the exec team in…

    -Successfully organized the club's first ever club speech contest, providing members with an opportunity to further enhance their speaking skills and to challenge their skills
    - Coordinated the scheduling of bi-weekly meetings to ensure that they go smoothly and that all roles are filled
    - Mentored new members to orient them for the club, helping ensure that they achieve their goals at Toastmasters
    - Helped the club achieve a Distinguished status by collaborating with the exec team in achieving Toastmasters-mandated requirements

  • IABC/BC Graphic

    Facebook Channel Manager, Events Assistant & Blogger Relations

    IABC/BC

    - 10 months

    - Managed all engagement aspects of the organization's Facebook account resulting to an increase of 28% in number of followers—exceeding the committee's annual goal by 200%
    - Helped the VP of External Relations and the social media committee exceed yearly goals in terms of number of followers; volunteer and event referrals; and engagement.
    - Enhanced the organization's Facebook presence (http://www.facebook.com/iabcbc) resulting to better brand awareness, engagement among members, more…

    - Managed all engagement aspects of the organization's Facebook account resulting to an increase of 28% in number of followers—exceeding the committee's annual goal by 200%
    - Helped the VP of External Relations and the social media committee exceed yearly goals in terms of number of followers; volunteer and event referrals; and engagement.
    - Enhanced the organization's Facebook presence (http://www.facebook.com/iabcbc) resulting to better brand awareness, engagement among members, more volunteers, and increased attendance of events.
    - Supported the Events Manager in executing a well-received professional development event for volunteers.
    - Conceptualized and launched the popular "Featured Members" series on the organization's Facebook page
    - Nominated for the President's Award as an outstanding volunteer of the year as a direct result of this role

  • IABC/BC Graphic

    Volunteer Recognition Campaign Coordinator

    IABC/BC

    - 11 months

    - Increased the profile of IABC/BC's volunteer program by creating content about the organization's volunteers recognizing their contribution to the chapter
    - Collaborated with Director of Volunteer Services in other tasks to showcase the chapter's volunteers such as writing content for the email newsletter

  • Career Peer Educator

    SFU Career Services

    - 1 year 1 month

    Education

    In this volunteer position, I advised students and recent graduates with resume and cover letter questions to help them improve their chances at getting interviews

    - Co-facilitated workshops for students, presenting on topics of networking, resumes and cover letters

  • IABC/BC Graphic

    Membership Measurement Coordinator

    IABC/BC

    - 9 months

    - Liaised with the Member Relations and Recruitment Co-Director to plan and execute a membership survey that measured membership satisfaction.
    - Analyzed the result of the annual membership satisfaction survey and authored a final report that will help future Board of Directors with planning and decision-making.

  • The Vancouver Board of Trade Graphic

    Newsletter Committee Volunteer - the Leaders of Tomorrow Program

    The Vancouver Board of Trade

    - 11 months

    As a contributor to a quarterly newsletter, I collaborated with a group of students to publish a newsletter read by almost 400 students and industry professionals and by program sponsors

    - Contributed one article per quarter and brainstormed with the group to generate ideas

  • AIESEC Canada Graphic

    Director of External Relations at AIESEC SFU (Communications)

    AIESEC Canada

    - 1 year

    AIESEC is the largest student organization in the world. In this volunteer position, I helped increased awareness of the AIESEC brand through liaison with the Communications portfolio in completing different projects.

    - Increased awareness of the AIESEC SFU brand in Vancouver by getting media coverage on Talent Egg and Metro Vancouver

Publications

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Courses

  • Business Communication

    BUS 360

  • Customer Analytics for Marketing

    BUS 445

  • Integrated Marketing Communications

    BUS 448

  • Publication Design & Print Production (working with Adobe Creative Suite)

    CMNS 473

  • Publishing Group Project (working with mostly Adobe InDesign and Photoshop)

    CMNS 478

  • Search Marketing & Search Engine Optimization (SEO)

    MKTG 1051

  • Social Media Analytics

    MKTG 2551

  • Web Analytics for Marketing

    MKTG 1551

Projects

  • Beautiful Minds: How Allure engaged the empowered customer to boost revenue and brand credibility

    A webinar that tackles how engaging the collective wisdom of the empowered customer increases revenue and brand credibility for Allure magazine and their suppliers.

    Join Allure’s Executive Director of Marketing, Cathleen Williams, and Vision Critical's CMO, Tyler Douglas, for a live webinar to learn how the magazine publisher stays relevant with readers and advertisers in a dramatically shifting media landscape.

    Discover Allure’s innovative approach to:
    - Differentiate their…

    A webinar that tackles how engaging the collective wisdom of the empowered customer increases revenue and brand credibility for Allure magazine and their suppliers.

    Join Allure’s Executive Director of Marketing, Cathleen Williams, and Vision Critical's CMO, Tyler Douglas, for a live webinar to learn how the magazine publisher stays relevant with readers and advertisers in a dramatically shifting media landscape.

    Discover Allure’s innovative approach to:
    - Differentiate their products
    - Attract and retain advertisers
    - Boost the credibility of their brand

    For more info: http://bit.ly/allure-li

    Other creators
    See project
  • Free ebook: Social Media Marketing for Businesses: What you need to know in 2013

    Researched, wrote, and designed a free ebook about social media marketing trends and tips. The ebook was distributed as a gated content and was promoted on Facebook, Twitter, Google+, and Pinterest.

    Global Bend promoted the ebook sponsored story on Facebook and as a promoted tweet on Twitter.

    I designed the ebook using InDesign.

    See project
  • Website + blog redesign

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    - Created wireframes for the new blog with the goal of increasing page views and getting more leads
    - Worked with an external designer and with the Director of Marketing to finalize blog design
    - Created or rewrote content for several high-profile pages on the new website, including the careers pages and customer stories

    See project
  • Annual Reports for PR Clients

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    Tasked with summarizing one year worth of Public Relations efforts, I used my knowledge of graphic design to summarize a large number of information.

    The year-end report highlighted print, TV, and radio coverage, as well as social media and blogging help that the PR firm provided to the client.

    This report serves as a valuable marketing piece for Dunn PR.

    See project

Honors & Awards

  • 2018 IABC Gold Quill Award of Excellence

    International Association of Business Communicators (IABC)

    The marketing team at Vision Critical won this award for our successful execution of the 2017 Customer Intelligence Summit. The Gold Quill Awards program recognizes business communication excellence globally, and is acknowledged as one of the most prestigious awards programs in the industry.

Languages

  • English

    Native or bilingual proficiency

  • Tagalog

    Native or bilingual proficiency

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