About
As a marketer, here are the principles I believe in:
⚡️ Trust: The best way to…
Articles by Kelvin
Contributions
Activity
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Agile is not just about speed — it's also about accuracy. With the right tools and approach, you can get high-quality insights AND deliver on time.…
Agile is not just about speed — it's also about accuracy. With the right tools and approach, you can get high-quality insights AND deliver on time.…
Liked by Kelvin Claveria
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It's been almost 6 months since starting to publish {twir} each week, and every week I am fully expecting it to be the first time that not much has…
It's been almost 6 months since starting to publish {twir} each week, and every week I am fully expecting it to be the first time that not much has…
Liked by Kelvin Claveria
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Big things continue to happen at ARG! Following our merger with Rival Group, we’re building North America’s next research powerhouse — and we’re…
Big things continue to happen at ARG! Following our merger with Rival Group, we’re building North America’s next research powerhouse — and we’re…
Liked by Kelvin Claveria
Experience
Education
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Simon Fraser University
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Activities and Societies: Golden Key, Blog writer for SFU Volunteer Services, Online Learning Community Student Writer
Cumulative GPA: 3.70 (85%)
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Activities and Societies: Pride Collective, Peer Tutor (paid)
Graduated with a diploma in Business Administration.
Licenses & Certifications
Volunteer Experience
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Volunteer
Net Tuesday Vancouver
- Present 13 years 9 months
- Cultivate online community by engaging followers on Twitter, Facebook and Google Plus, sharing interesting content, responding to mentions, and following other thought leaders in the non-profit sector.
- Live tweet events to encourage conversation during and after the event.
- Utilized Storify (http://storify.com/kcclaveria) to summarize meetup for people who couldn't make it to the event. -
Vice President of Education
Toastmasters Headliners
- 1 year
Education
-Successfully organized the club's first ever club speech contest, providing members with an opportunity to further enhance their speaking skills and to challenge their skills
- Coordinated the scheduling of bi-weekly meetings to ensure that they go smoothly and that all roles are filled
- Mentored new members to orient them for the club, helping ensure that they achieve their goals at Toastmasters
- Helped the club achieve a Distinguished status by collaborating with the exec team in…-Successfully organized the club's first ever club speech contest, providing members with an opportunity to further enhance their speaking skills and to challenge their skills
- Coordinated the scheduling of bi-weekly meetings to ensure that they go smoothly and that all roles are filled
- Mentored new members to orient them for the club, helping ensure that they achieve their goals at Toastmasters
- Helped the club achieve a Distinguished status by collaborating with the exec team in achieving Toastmasters-mandated requirements -
Facebook Channel Manager, Events Assistant & Blogger Relations
IABC/BC
- 10 months
- Managed all engagement aspects of the organization's Facebook account resulting to an increase of 28% in number of followers—exceeding the committee's annual goal by 200%
- Helped the VP of External Relations and the social media committee exceed yearly goals in terms of number of followers; volunteer and event referrals; and engagement.
- Enhanced the organization's Facebook presence (http://www.facebook.com/iabcbc) resulting to better brand awareness, engagement among members, more…- Managed all engagement aspects of the organization's Facebook account resulting to an increase of 28% in number of followers—exceeding the committee's annual goal by 200%
- Helped the VP of External Relations and the social media committee exceed yearly goals in terms of number of followers; volunteer and event referrals; and engagement.
- Enhanced the organization's Facebook presence (http://www.facebook.com/iabcbc) resulting to better brand awareness, engagement among members, more volunteers, and increased attendance of events.
- Supported the Events Manager in executing a well-received professional development event for volunteers.
- Conceptualized and launched the popular "Featured Members" series on the organization's Facebook page
- Nominated for the President's Award as an outstanding volunteer of the year as a direct result of this role -
Volunteer Recognition Campaign Coordinator
IABC/BC
- 11 months
- Increased the profile of IABC/BC's volunteer program by creating content about the organization's volunteers recognizing their contribution to the chapter
- Collaborated with Director of Volunteer Services in other tasks to showcase the chapter's volunteers such as writing content for the email newsletter -
Career Peer Educator
SFU Career Services
- 1 year 1 month
Education
In this volunteer position, I advised students and recent graduates with resume and cover letter questions to help them improve their chances at getting interviews
- Co-facilitated workshops for students, presenting on topics of networking, resumes and cover letters -
Membership Measurement Coordinator
IABC/BC
- 9 months
- Liaised with the Member Relations and Recruitment Co-Director to plan and execute a membership survey that measured membership satisfaction.
- Analyzed the result of the annual membership satisfaction survey and authored a final report that will help future Board of Directors with planning and decision-making. -
Newsletter Committee Volunteer - the Leaders of Tomorrow Program
The Vancouver Board of Trade
- 11 months
As a contributor to a quarterly newsletter, I collaborated with a group of students to publish a newsletter read by almost 400 students and industry professionals and by program sponsors
- Contributed one article per quarter and brainstormed with the group to generate ideas -
Director of External Relations at AIESEC SFU (Communications)
AIESEC Canada
- 1 year
AIESEC is the largest student organization in the world. In this volunteer position, I helped increased awareness of the AIESEC brand through liaison with the Communications portfolio in completing different projects.
- Increased awareness of the AIESEC SFU brand in Vancouver by getting media coverage on Talent Egg and Metro Vancouver
Publications
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3 Ways A Bigger Social Media Budget Can Set Your Marketing Team Up For Success
Business 2 Community
Social media spending is going up in 2015, so the question that companies need to ask is this: do we need to follow the trend?
The answer: Absolutely. -
5 Content Marketing Lessons I Learned From Going Viral
Business 2 Community
“Viral” is somewhat of a relative term, but for me, seeing one of my posts get more than 50,000 views in one week certainly qualifies as going viral. Here's what I learned from that experience.
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How To Get More Twitter Followers (Without Looking Like A Jerk)
Business 2 Community
Social media is about relationships—this is true—but it’s hard to justify having a social presence if you have a small network. Follow these tips on how to expand your network on Twitter.
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Avoid the TLDR Syndrome: 8 Tips on How to Visually Break Up Your Blog Posts
Business 2 Community
One common blogging mistake that I often see is people not breaking their blog posts up visually. There’s nothing like big chunks of paragraphs that make me want to move on to something else.
Here are 8 tips on how you can increase blog reader engagement by visually breaking up your blog posts. -
Picture Perfect: How to Make Your Social Media Photos More Engaging
GetInvolved.ca
A picture is worth a thousand words, but in social media, not all images are created equal.
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President’s Award Winners Seek New Challenges and Offer Advice
IABC/British Columbia
IABC/BC President’s Award winners Stephanie Gardner and Leslie-Ann Drummond seek new exciting challenges in 2012 and offer advice to new volunteers of the chapter.
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Get a knack for networking
Metro Vancouver
In-person networking is one thing students know theyâre supposed to do, but are often too intimidated to pursue. This article helps you solidify your social skills by suggesting some simple, helpful tips.
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The Pros And Cons Of An International Internship
Talent Egg
This article weighs in on the benefits and costs of going on an international internship. Ellen Law, a student who went on an international internship through AIESEC, and Amy Lee, Coordinator at SFU International, offer their insights in this article.
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How To Succeed At Networking Events: Tips From AIESEC SFU Student Leaders
Talent Egg
Networking skills are important regardless of your industry. And yet this is one skill that most students lack. Simply put, there are no courses in universities that show you how it's supposed to be done.
In this article, student leaders Christina Buiza and Ruby Lin shares some of their tips on how to be successful at networking events. Both Lin and Buiza are part of AIESEC SFU, and part of their role with the organization is to connect with businesses around Vancouver.
Courses
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Business Communication
BUS 360
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Customer Analytics for Marketing
BUS 445
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Integrated Marketing Communications
BUS 448
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Publication Design & Print Production (working with Adobe Creative Suite)
CMNS 473
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Publishing Group Project (working with mostly Adobe InDesign and Photoshop)
CMNS 478
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Search Marketing & Search Engine Optimization (SEO)
MKTG 1051
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Social Media Analytics
MKTG 2551
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Web Analytics for Marketing
MKTG 1551
Projects
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Beautiful Minds: How Allure engaged the empowered customer to boost revenue and brand credibility
A webinar that tackles how engaging the collective wisdom of the empowered customer increases revenue and brand credibility for Allure magazine and their suppliers.
Join Allure’s Executive Director of Marketing, Cathleen Williams, and Vision Critical's CMO, Tyler Douglas, for a live webinar to learn how the magazine publisher stays relevant with readers and advertisers in a dramatically shifting media landscape.
Discover Allure’s innovative approach to:
- Differentiate their…A webinar that tackles how engaging the collective wisdom of the empowered customer increases revenue and brand credibility for Allure magazine and their suppliers.
Join Allure’s Executive Director of Marketing, Cathleen Williams, and Vision Critical's CMO, Tyler Douglas, for a live webinar to learn how the magazine publisher stays relevant with readers and advertisers in a dramatically shifting media landscape.
Discover Allure’s innovative approach to:
- Differentiate their products
- Attract and retain advertisers
- Boost the credibility of their brand
For more info: http://bit.ly/allure-liOther creatorsSee project -
Free ebook: Social Media Marketing for Businesses: What you need to know in 2013
Researched, wrote, and designed a free ebook about social media marketing trends and tips. The ebook was distributed as a gated content and was promoted on Facebook, Twitter, Google+, and Pinterest.
Global Bend promoted the ebook sponsored story on Facebook and as a promoted tweet on Twitter.
I designed the ebook using InDesign. -
Website + blog redesign
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- Created wireframes for the new blog with the goal of increasing page views and getting more leads
- Worked with an external designer and with the Director of Marketing to finalize blog design
- Created or rewrote content for several high-profile pages on the new website, including the careers pages and customer stories -
Annual Reports for PR Clients
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Tasked with summarizing one year worth of Public Relations efforts, I used my knowledge of graphic design to summarize a large number of information.
The year-end report highlighted print, TV, and radio coverage, as well as social media and blogging help that the PR firm provided to the client.
This report serves as a valuable marketing piece for Dunn PR.
Honors & Awards
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2018 IABC Gold Quill Award of Excellence
International Association of Business Communicators (IABC)
The marketing team at Vision Critical won this award for our successful execution of the 2017 Customer Intelligence Summit. The Gold Quill Awards program recognizes business communication excellence globally, and is acknowledged as one of the most prestigious awards programs in the industry.
Languages
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English
Native or bilingual proficiency
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Tagalog
Native or bilingual proficiency
Recommendations received
21 people have recommended Kelvin
Join now to viewMore activity by Kelvin
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Heading to the Canadian Research Insights Council (CRIC) Conference next week? Be sure to check out Dara St. Louis' session with Hershey Canada's…
Heading to the Canadian Research Insights Council (CRIC) Conference next week? Be sure to check out Dara St. Louis' session with Hershey Canada's…
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More coverage of our merger with the Angus Reid Group, this time with BetaKit. Rival Technologies CEO and Founder Andrew Reid shares his POV about…
More coverage of our merger with the Angus Reid Group, this time with BetaKit. Rival Technologies CEO and Founder Andrew Reid shares his POV about…
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Thank you to Research Live for sharing the news about the Rival Group Inc. - Angus Reid Group merger. We're excited about the opportunity to deliver…
Thank you to Research Live for sharing the news about the Rival Group Inc. - Angus Reid Group merger. We're excited about the opportunity to deliver…
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Did you miss the news? Our parent company, Rival Group Inc. , is merging with Angus Reid Group (ARG). Our CEO and Founder Andrew Reid chats with…
Did you miss the news? Our parent company, Rival Group Inc. , is merging with Angus Reid Group (ARG). Our CEO and Founder Andrew Reid chats with…
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Research buyer, user, supplier ? Let’s not pretend we don’t know we have an issue around data quality. Let’s also not pretend we all fully…
Research buyer, user, supplier ? Let’s not pretend we don’t know we have an issue around data quality. Let’s also not pretend we all fully…
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Gen Z + Tech + QSR + AI That's right: my colleagues at Reach3 Insights recently published "Tech is on the Table," the first snapshot in their new…
Gen Z + Tech + QSR + AI That's right: my colleagues at Reach3 Insights recently published "Tech is on the Table," the first snapshot in their new…
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Thank you to the Albers School of Business and Economics at Seattle University and the MBA in Sport and Entertainment Management program staff…
Thank you to the Albers School of Business and Economics at Seattle University and the MBA in Sport and Entertainment Management program staff…
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