Robert Carter

Google once again shoots down the idea of GEO being different than SEO... Great segment from Danny about this at 29:58 in the video. From Danny: "Good SEO is good GEO, or AEO, AI SEO, LLM SEO, or LMNOPEO. What you've been doing for search engines generally is still perfectly fine and the things you should be doing." and "People will tell you have to make sure you have this vector thingy that's doing the passage thingy, and it's just like uhhhhh..." https://lnkd.in/ekdDmndj

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CAUTION for marketing teams using agencies or contractors: Content generated solely by AI (whether it’s text, images, or video) is not copyright protected. That means if your agency uses AI without telling you, you may have just paid for work anyone else can reuse whenever and wherever the heck they want. And marketing agencies are among the heaviest users of AI right now. I know, kinda scary, right?! This came up on a call with a client recently who was concerned with an agency they're using (hint: this applies to fractionals too... ie me in his case LOL). Anyway, after looking into it more (and doing some ChatGPTing), I put together a quick checklist to make sure you're safe with your content: 𝐂𝐨𝐧𝐭𝐫𝐚𝐜𝐭 𝐂𝐥𝐚𝐮𝐬𝐞𝐬: Add language requiring agencies to disclose AI use, and confirm you must approve before delivery. 𝐀𝐩𝐩𝐫𝐨𝐯𝐚𝐥 𝐑𝐢𝐠𝐡𝐭𝐬: Reserve the right to reject any AI-generated content unless it’s supplemented with human authorship. 𝐃𝐨𝐜𝐮𝐦𝐞𝐧𝐭: Ask agencies to provide a record of the tools used and the level of human involvement. In other words, ask them to document everything. 𝐂𝐨𝐩𝐲𝐫𝐢𝐠𝐡𝐭 𝐑𝐞𝐠𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧: For major assets (logos, campaigns, videos, etc), file copyright registrations (requires disclosure of AI use). 𝐑𝐞𝐠𝐮𝐥𝐚𝐫 𝐑𝐞𝐯𝐢𝐞𝐰𝐬: Build AI audits into quarterly agency reviews to check for compliance. 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧: Train your team to spot AI red flags in deliverables (e.g., odd image artifacts, inconsistent copy tone).

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Your website might be beautiful. Fast. Even SEO-optimized. But if AI bots can’t read it, your next client may never find you. In the last few weeks, I’ve run dozens of AI Visibility Reports across creative businesses, photographers, consultants, product brands, and B2B service providers. Here's what I'm seeing: ➡️ Most sites pass speed and structure checks. They load fast and look good. ➡️ But 70% have technical blocks (like misconfigured robots.txt files) that prevent AI tools like ChatGPT, Perplexity, and Claude from seeing the site at all. ➡️ Even more have "content gaps." Pages that rely entirely on JavaScript, or have no readable intro text, are basically invisible to AI. And here’s why that matters: 💡 In tools like ChatGPT, the new search bar isn’t Google. It’s AI. And it’s not pulling from search ads or SERP rankings. It’s pulling from readable, crawlable websites and surfacing those in answers. So if your ideal client types: “Who’s a great luxury photographer in NYC?” or “What’s the best scoliosis program I can do at home?” —Will your site be mentioned? For many brands: not yet. But that’s what these reports fix. 📌I’m offering these AI Visibility Reports for free — for now. They're short, visual, and come with clear next steps to make your site AI-friendly and future-proof your organic visibility. If you want one, DM me your email and your URL and I’ll get you on the list. The next evolution of SEO is already here — I’ll help you stay ahead of it. --------------- 👏🏼 Hi. I am Meg. I help businesses be found + get more clients.

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4 marketing trends that are reshaping how buyers find and trust brands. And no, I’m not talking about “AI” or “video content.” These are the tactics real companies are using to scale today. 1. Content that doesn’t ask you to click 2. Companies that are acting more like creators 3. Private Communities are Beating Public Feeds 4. You’re competing with everything, not just your field

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Scaling ads is not about finding winners. It is about knowing exactly when those winners stop being profitable, and replacing them before they drain your budget. I have audited 93 Meta ad accounts this year alone. Across those reviews, the most common problems I saw were: - No financial guardrails to define profitable scaling limits - Creative testing that lacked structure and consistency - AI tools being used as optional add-ons instead of built into daily operations Here is the process we use to solve this: Step 1: Establish financial clarity before scaling We calculate break-even CPA and ROAS for every account before increasing spend. This number becomes the performance threshold. Scaling decisions are then based on protecting and increasing profit, not gut instinct. Step 2: Implement a structured creative testing process All creatives are tied to themes and personas. New ads go into testing campaigns with clear benchmarks. Winning creatives move into scaling campaigns. Underperformers are replaced within 72 hours to prevent wasted spend on fatigued ads. Step 3: Integrate AI into daily operations We deploy AI agents that monitor creative fatigue, CAC changes, and inventory velocity around the clock. When a metric crosses a set threshold, the system sends an instant alert to Slack so we can act before performance drops. The impact of this system across multiple brands: - MER increased by 22 percent from rotating creatives earlier - CAC decreased by 18 percent while tripling ad spend - Weekly clarity on why performance changes, which improves decision-making speed Scaling without these three components is like playing poker without knowing the odds. Scaling with them turns growth into a predictable, repeatable process. Let me know if you have any questions down in the comments!

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Join hosts Jack and Jess as they sit down with Lukasz Zelezny, a true veteran of the SEO world, to look back at how SEO has changed and what it takes to grow a business in today’s digital landscape. In this episode, you’ll learn: Why SEO is a long-term game, not a quick fix How focusing on your whole site beats chasing one keyword Why removing website sections can seriously hurt your traffic How you can succeed in global SEO without speaking every language Whether you're brand new to SEO or a seasoned digital marketer, this episode is full of straight-talking advice and practical AI strategies you can actually use.

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