“Scott is an amazing leader and business partner. Very strategic in his thinking and has a human centric approach to execution. A great person with a level headed approach to tackling challenges.”
About
With over 25 years of experience as a senior MarTech and Professional Services executive,…
Activity
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After about a year of countless connects, emails, and messages trying to break into a specific enterprise account and getting #ghosted, I figured I’d…
After about a year of countless connects, emails, and messages trying to break into a specific enterprise account and getting #ghosted, I figured I’d…
Liked by Scott Jamieson
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Before I ever led digital commerce and engineering teams, I learned leadership the hard way - turning around underperforming retail stores. I came…
Before I ever led digital commerce and engineering teams, I learned leadership the hard way - turning around underperforming retail stores. I came…
Liked by Scott Jamieson
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I love it when friends write books! 📚 I just finished "Life Is Sales" by Rich Lyons and it’s one of those books that makes you stop and rethink…
I love it when friends write books! 📚 I just finished "Life Is Sales" by Rich Lyons and it’s one of those books that makes you stop and rethink…
Liked by Scott Jamieson
Experience
Licenses & Certifications
Publications
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Canadian Marketing Association Guide to Email Marketing - 2nd Edition
Canadian Marketing Association
The CMA Digital Marketing Council created an e- mail marketing program critical path that takes readers from brainstorming to deployment, all with an eye to helping implement a legitimate and effective e-mail marketing program.
- E-mail marketing‘s role in the marketing mix
- Canadian attitudes towards e-mail
- Emerging technologies - considerations
- General e-mail marketing lessons learned
- Building an in-house list and renting lists
- Building effective creative
-…The CMA Digital Marketing Council created an e- mail marketing program critical path that takes readers from brainstorming to deployment, all with an eye to helping implement a legitimate and effective e-mail marketing program.
- E-mail marketing‘s role in the marketing mix
- Canadian attitudes towards e-mail
- Emerging technologies - considerations
- General e-mail marketing lessons learned
- Building an in-house list and renting lists
- Building effective creative
- Overcoming deliverability challenges & SPAM
- Metrics & tracking results
- Privacy, relevant Canadian & US law, obtaining consent
Other authorsSee publication
Recommendations received
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LinkedIn User
5 people have recommended Scott
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We’re excited to announce that AutoMato AI is heading to Sellers United 2025! Our team Justin Gomez and Jacob Porter will be there live this…
We’re excited to announce that AutoMato AI is heading to Sellers United 2025! Our team Justin Gomez and Jacob Porter will be there live this…
Liked by Scott Jamieson
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Next week I'll be competing in a live head-to-head lettering art competition https://lnkd.in/g_c8KBGm If you like lettering art and design you should…
Next week I'll be competing in a live head-to-head lettering art competition https://lnkd.in/g_c8KBGm If you like lettering art and design you should…
Liked by Scott Jamieson
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We had a fantastic turnout at this mornings "Drive Agentic Marketing on a Unified Platform" with even better conversations afterwards. Thanks Robert…
We had a fantastic turnout at this mornings "Drive Agentic Marketing on a Unified Platform" with even better conversations afterwards. Thanks Robert…
Liked by Scott Jamieson
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I’m happy to share that I’ve obtained a new certification: Generative AI for Marketers from Canadian Marketing Association!
I’m happy to share that I’ve obtained a new certification: Generative AI for Marketers from Canadian Marketing Association!
Liked by Scott Jamieson
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One of my favorite moments this year was showing how our engineering work at Hanna Andersson is shaping the future of shopping. We’re building…
One of my favorite moments this year was showing how our engineering work at Hanna Andersson is shaping the future of shopping. We’re building…
Liked by Scott Jamieson
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Our in-house Pilates guru, Arianna Desilets, has planned a great event for you early risers at Dreamforce. If interested, reach out to her directly…
Our in-house Pilates guru, Arianna Desilets, has planned a great event for you early risers at Dreamforce. If interested, reach out to her directly…
Liked by Scott Jamieson
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