“I had the pleasure of meeting Soodeh when she was the founder of C2RO. Out of over 300 companies, we selected C2RO to participate in SAP.iO Berlin's Data & Analytics program, which aimed to accelerate commercial partnerships with emerging AI startups. Throughout the program, Soodeh stood out as a remarkable founder, operator, and visionary. Her exceptional focus on execution is unparalleled, and I have always been impressed by her attitude towards solving challenging problems, whether from a tech or business perspective. Since then, Soodeh has continued to excel in her career, most recently as the Chief Product Officer at Nakisa. Her accomplishments speak volumes, and as I embarked on my entrepreneurial journey, I have often sought Soodeh's advice on product strategy. Each time, she has provided me with invaluable insights based on her extensive experience.”
About
I believe in building with intention, in business, in leadership, and in life. My passion…
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Volunteer Experience
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Business advisor (Mentor)
NEXT Canada
- Present 6 months
Science and Technology
Providing strategic guidance and mentorship to Canada’s top entrepreneurial talent through NEXT Canada’s national programs. Advising early-stage founders on product strategy, business model validation, go-to-market planning, and scaling challenges.
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Business Advisor (Mentor) - Women in Leadership Program
ICTC-CTIC
- Present 4 months
Civil Rights and Social Action
As an ICTC Ambassador and Mentor to the Advancing Women’s Leadership in Canada’s Digital Economy program, I contribute to a national initiative that empowers SMEs with high-quality, no-cost resources, including customized action plans, mentorship, workshops, and a vibrant online hub, to build gender-inclusive leadership teams across Canada’s digital economy. In this role, I support female business owners and non-technical founders by sharing practical insights on scaling through AI…
As an ICTC Ambassador and Mentor to the Advancing Women’s Leadership in Canada’s Digital Economy program, I contribute to a national initiative that empowers SMEs with high-quality, no-cost resources, including customized action plans, mentorship, workshops, and a vibrant online hub, to build gender-inclusive leadership teams across Canada’s digital economy. In this role, I support female business owners and non-technical founders by sharing practical insights on scaling through AI transformation and product-led growth, collaborating with ICTC’s peer network to strengthen leadership diversity and EDI-minded innovation.
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Co-Founder (Montreal Chapter) and Co-Lead
Women In Product
- 1 year
Science and Technology
As a co-founder and co-lead of the Montreal Chapter of the Women in Product (WIP) community, we launched this chapter in Montreal in Q1 2024. Additionally, I serve as a guest mentor (office hours) for the Executive Edge program, cohort 2024.
Linkedin Group: https://www.linkedin.com/groups/12966655
WHO WE ARE: Our community is open and welcoming to women in product. It is a place where we come together to find inspiration, connect with like-minded individuals, and celebrate our…As a co-founder and co-lead of the Montreal Chapter of the Women in Product (WIP) community, we launched this chapter in Montreal in Q1 2024. Additionally, I serve as a guest mentor (office hours) for the Executive Edge program, cohort 2024.
Linkedin Group: https://www.linkedin.com/groups/12966655
WHO WE ARE: Our community is open and welcoming to women in product. It is a place where we come together to find inspiration, connect with like-minded individuals, and celebrate our achievements.
OUR VISION: All people in product have equitable opportunities to build rewarding careers and shape the products of the future.
OUR MISSION: Equip women to thrive in product management careers at all levels. -
Co-founder (Montreal Chapter) and Co-Lead
Women Of MENA In Technology
- 2 years 9 months
Civil Rights and Social Action
Co-founder and executive team member of the Montreal chapter, Women of MENA in Technology. We launched this chapter in March 2019 with over 130 women in tech attendees.
Women Of MENA In Technology is a Non-Profit 501(c)(3) Organization establish in Silicon Valley in 2015 with a mission to close the diversity and gender gap in STEM by connecting, mentoring, educating and elevating Middle Eastern and North African women in STEM globally. We have over 20,000 community members, 90% of whom…Co-founder and executive team member of the Montreal chapter, Women of MENA in Technology. We launched this chapter in March 2019 with over 130 women in tech attendees.
Women Of MENA In Technology is a Non-Profit 501(c)(3) Organization establish in Silicon Valley in 2015 with a mission to close the diversity and gender gap in STEM by connecting, mentoring, educating and elevating Middle Eastern and North African women in STEM globally. We have over 20,000 community members, 90% of whom identify as technical and self-reported as engineers, data scientists, researchers, founders, intrapreneurs, entrepreneurs, innovators and investors. Join us to elevate, support, and catalyze diverse Women in STEM.
Mission: To empower Middle Eastern women and girls around the world to strive in the fields of technology, STEM, innovation, and entrepreneurship despite the conventional believes, societal pressures, or inequality challenges. -
Technology Advisory Board Member
Lifeboat Foundation
- Present 6 years 7 months
Disaster and Humanitarian Relief
The Lifeboat Foundation is a nonprofit nongovernmental organization dedicated to encouraging scientific advancements while helping humanity survive existential risks and possible misuse of increasingly powerful technologies, including genetic engineering, nanotechnology, and robotics/AI, as we move towards the Singularity.
Lifeboat Foundation Profile: https://lifeboat.com/ex/bios.soodeh.farokhi -
Advisory Committee Member - Product
DevNetwork
- 2 years 11 months
Science and Technology
#DevNetwork is the global community for technology professionals -- producing definitive industry conferences for the developer, software engineering, and IT industries. As a product advisor, I support content curation and judge the annual industry DEVIES Awards and hackathons.
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Mentor for Female Entrepreneurs
The Forum
- Present 3 years 5 months
Science and Technology
The Forum is a Canadian-based charity that energizes, educates, mentors, and connects self-identified women entrepreneurs across Canada — promoting strengthened economies and thriving communities. The Forum has supported over 10,000 women entrepreneurs since 2002 and remains committed to making sure self-identified women entrepreneurs feel equipped to achieve anything they set their mind to. Its educational programs, mentorships, and deeply collaborative, connected community are all focused on…
The Forum is a Canadian-based charity that energizes, educates, mentors, and connects self-identified women entrepreneurs across Canada — promoting strengthened economies and thriving communities. The Forum has supported over 10,000 women entrepreneurs since 2002 and remains committed to making sure self-identified women entrepreneurs feel equipped to achieve anything they set their mind to. Its educational programs, mentorships, and deeply collaborative, connected community are all focused on helping you set and achieve big goals in your business.
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Ambassador
ICTC-CTIC
- Present 3 years 2 months
Science and Technology
ICTC (Information and Communications Technology Council) is a national not-for-profit center of expertise for the digital economy, as a trusted source for evidence-based policy advice, forward-looking research, and creative capacity-building programs, with a team of over 90 professionals across Canada.
The ICTC Ambassador Program works to support the advancement of women to leadership positions and promotes gender equity within the digital economy (tech sector and technology roles across…ICTC (Information and Communications Technology Council) is a national not-for-profit center of expertise for the digital economy, as a trusted source for evidence-based policy advice, forward-looking research, and creative capacity-building programs, with a team of over 90 professionals across Canada.
The ICTC Ambassador Program works to support the advancement of women to leadership positions and promotes gender equity within the digital economy (tech sector and technology roles across all sectors). ICTC's network of Ambassadors, comprised of women and men committed to making actionable changes for gender equity, to guide more than 100 organizations based in Alberta, Ontario, Quebec, and Nova Scotia on how to support, attract, and retain women in the digital economy. -
Member
Canadian Women's Network
- 1 year 1 month
Civil Rights and Social Action
The Canadian Women’s Network (CWN) empowers Canadian female founders and women in tech to make meaningful connections in Silicon Valley in order to grow their business.
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Women In Engineering Representative for Europe
IEEE Region 8 (Europe, Middle East & Africa)
- 10 months
Science and Technology
IEEE Women in Engineering International Leadership Conference (WIE-ILC, 23-25 April 2015 in San Jose, CA) attendees had the opportunity to create communities that fuel innovation, facilitate knowledge sharing and provide support through highly interactive sessions designed to foster discussion and collaboration. WIE-ILC focused on providing leading-edge professional development for mid-level and senior women.
link: http://ieee-wie-ilc.org/ -
Intercloud Working Group (P2302) Member
IEEE Standards Association
- 2 years 9 months
Science and Technology
Defining standard for Intercloud Interoperability and Federation (SIIF)
Publications
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A Hybrid Cloud Controller for Vertical Memory Elasticity: A Control-theoretic Approach
Future Generation Computer Systems Journal
See publicationWeb-facing applications are expected to provide certain performance guarantees despite dynamic and continuous workload changes. As a result, application owners are using cloud computing as it offers the ability to dynamically provision computing resources (e.g., memory, CPU) in response to changes in workload demands to meet performance targets and eliminates upfront costs. Horizontal, vertical, and the combination of the two are the possible dimensions that cloud application can be scaled in…
Web-facing applications are expected to provide certain performance guarantees despite dynamic and continuous workload changes. As a result, application owners are using cloud computing as it offers the ability to dynamically provision computing resources (e.g., memory, CPU) in response to changes in workload demands to meet performance targets and eliminates upfront costs. Horizontal, vertical, and the combination of the two are the possible dimensions that cloud application can be scaled in terms of the allocated resources. In vertical elasticity as the focus of this work, the size of virtual machines (VMs) can be adjusted in terms of allocated computing resources according to the run-time workload. A commonly used vertical resource elasticity approach is realized by deciding based on resource utilization, named capacity-based. While a new trend is to use the application performance as a decision making criterion, and such an approach is named performance-based. This paper discusses these two approaches and proposes a novel hybrid elasticity approach that takes into account both the application performance and the resource utilization to leverage the benefits of both approaches. The proposed approach is used in realizing vertical elasticity of memory (named as vertical memory elasticity), where the allocated memory of the VM is auto-scaled at run-time. To this aim, we use control theory to synthesize a feedback controller that meets the application performance constraints by auto-scaling the allocated memory, i.e., applying vertical memory elasticity. Different from the existing vertical resource elasticity approaches, the novelty of our work lies in utilizing both the memory utilization and application response time as decision making criteria. To verify the resource efficiency and the ability of the controller in handling unexpected workloads, we have performed a series of experiments using the RUBBoS application, under synthetic and real workloads...
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Quality of Service Control Mechanisms in Cloud Computing Environments
Vienna University of Technology, PhD dissertation
See publicationThis thesis investigates models, algorithms, and mechanisms to tackle QoS and cost trade-off from Cloud provider and Cloud customer perspectives. More specifically, in the scope of this thesis, we first take the cloud provider viewpoint by proposing an approach for virtual machine placement across geographically distributed infrastructures. In this approach, a Bayesian network model is used to address decision making under uncertainty. Then, we address the trade-off between QoS and cost from…
This thesis investigates models, algorithms, and mechanisms to tackle QoS and cost trade-off from Cloud provider and Cloud customer perspectives. More specifically, in the scope of this thesis, we first take the cloud provider viewpoint by proposing an approach for virtual machine placement across geographically distributed infrastructures. In this approach, a Bayesian network model is used to address decision making under uncertainty. Then, we address the trade-off between QoS and cost from the cloud customer point of view by facilitating the utilization of the multi-cloud paradigm. We propose a service selection approach using prospect theory to rank the comparable service offerings. Furthermore, to guarantee the performance objectives of customers, we propose autonomic resource provisioning techniques. To this aim, control theory is used to design resource provisioning controllers, and fuzzy control is utilized to coordinate multiple controllers toward meeting the service performance objectives in a cost-effective manner. Finally, the evaluations of these contributions in comparison with the state-of-the-art approaches are presented.
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Coordinating CPU and Memory Elasticity Controllers to Meet Responses Time Constraints
IEEE International Conference on Cloud and Autonomic Computing (CAC 2015)
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Cost-Aware Virtual Machine Placement across Distributed Data Centers using Bayesian Networks
12th International Conference on Economics of Grids, Clouds, Systems, and Service (GECON 2015)
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Performance-based Vertical Memory Elasticity
12th International Conference on Autonomic Computing (ICAC 2015)
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Self-adaptation Challenges for Cloud-based Applications: A Control Theoretic Perspective
10th International Workshop on Feedback Computing 2015
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Towards an SLA-Based Service Allocation in Multi-cloud Environments
Doctoral Symposium of 14th IEEE/ACM International Symposium on Cluster, Cloud and Grid Computing (CCGrid 2014)
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HS4MC: Hierarchical SLA-based Service Selection for Multi-Cloud Environments
4th International Conference on Cloud Computing and Services Science Special Session on Multi-Clouds (CLOSER 2014)
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MDCHeS: Model-driven Dynamic Composition of Heterogeneous Services
International Journal of Communications, Network and System Sciences (IJCSN)
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A Model Driven Framework to Compose Heterogeneous Services
International Conference on Information Science and Applications (ICISA 2011)
Patents
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SYSTEM AND METHOD FOR PRIVACY-AWARE OPERATION AND LEARNING OF A COMPUTER-IMPLEMENTED CLASSIFICATION MODULE
Filed US PCT 63/158.585
A method and system for privacy-aware analysis of video streams. Such classification may include the privacy-aware processing of images (ex: video streams) of persons captured by cameras covering a tracked space to determine, in a privacy-aware
manner, movement of the persons within the tracked space, such as to carry out foot traffic and behaviour analysis and/or demographic classification. Also, method and system for privacy-aware operation of a computer-implemented classification module,…A method and system for privacy-aware analysis of video streams. Such classification may include the privacy-aware processing of images (ex: video streams) of persons captured by cameras covering a tracked space to determine, in a privacy-aware
manner, movement of the persons within the tracked space, such as to carry out foot traffic and behaviour analysis and/or demographic classification. Also, method and system for privacy-aware operation of a computer-implemented classification module, and more particularly, to the machine learning of the computer-implemented classification module in a restricted manner to ensure compliance with at least one privacy-related regulation.Other inventors -
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SYSTEM AND METHOD FOR PRIVACY-AWARE ANALYSIS OF VIDEO STREAMS
Filed US US, CA and EU National 17/168,654
The present disclosure generally relates to a method and system for privacy-aware analysis of video streams. Such classification may include the
privacy-aware processing of images (ex: video streams) of persons captured by cameras covering a tracked space to determine, in a privacy-aware manner,
movement of the persons within the tracked space, such as to carry out foot traffic analysis and/or demographic classification.Other inventors -
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SYSTEMS AND METHODS FOR THERMAL SCREENING
Filed US US Provisional 63/158.585
A method for performing automated thermal screening. The method includes capturing at least one non- thermal image of a scene having a person within the scene, capturing at least one thermal image of the scene having the person within the scene, determining a region of interest of the non-thermal image, determining, based on a body sub- region of the non-thermal image corresponding to the body of the person within the scene, a distance value representative of a physical distance of the person…
A method for performing automated thermal screening. The method includes capturing at least one non- thermal image of a scene having a person within the scene, capturing at least one thermal image of the scene having the person within the scene, determining a region of interest of the non-thermal image, determining, based on a body sub- region of the non-thermal image corresponding to the body of the person within the scene, a distance value representative of a physical distance of the person from the thermal camera, determining a region of interest of the thermal image corresponding to the region of interest of the non-thermal image, determining a raw temperature value for the person based on the region of interest of the thermal image, and normalizing the raw temperature value based on at least the distance value to determine a normalized temperature value.
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SYSTEM AND METHOD FOR SCALABLE CLOUD-ROBOTICS BASED FACE RECOGNITION AND FACE ANALYSIS
Filed US US and CA National Applications 15/733,781
A system for a distributed method of operation, a remote control system, and a remotely located server, having significantly more processing power. Images captured by the user engagement device/robot by applying the first set of image processing. The first processed images are processed by the user and are then processed by the second set of image processing methods. At least one user is associated with the user and is then transmitted to the user device/robot.
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Honors & Awards
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DE&I Champion Award
Women in Leadership Foundation
In recognition of my contribution and dedication to the Women in Leadership (WIL) Foundation throughout the Bridge to Gender Equality Project.
The Bridge to Gender Equality Project was funded by the Government of Canada’s Women and Gender Equality Department in 2021 and is managed by the WIL Foundation. I had the privilege of serving as an advisory committee member for this initiative, supporting its mission to drive systemic change and promote gender equity in leadership. -
Canadian Women Entrepreneur Award Finalist (Innovation Category)
RBC
The RBC Canadian Women Entrepreneur Awards are one of the finest national business awards recognizing the leading female entrepreneurs across Canada (East, Central and West regions) who make impressive and substantial contributions to technology advancement and economy of Canada.
The Innovation Award is dedicated to an entrepreneur, who has recognized a new market, product, service, technological advancement and demonstrated outstanding leadership within her company and market while…The RBC Canadian Women Entrepreneur Awards are one of the finest national business awards recognizing the leading female entrepreneurs across Canada (East, Central and West regions) who make impressive and substantial contributions to technology advancement and economy of Canada.
The Innovation Award is dedicated to an entrepreneur, who has recognized a new market, product, service, technological advancement and demonstrated outstanding leadership within her company and market while setting standards for originality, quality and successful management.
Link: https://www.womenofinfluence.ca/2020/09/16/announcing-the-2020-rbc-canadian-women-entrepreneur-awards-finalists/ -
Recognized Women of Influence in Canada
Women of Influence
The Women of Influence is a north Americ organizations for empowering women to advance today, while changing the narrative to create a more inclusive tomorrow.
Link: https://www.womenofinfluence.ca/2019/04/29/meet-dr-soodeh-farokhi-tech-entrepreneur-founder-and-cto-of-c2ro-cloud-robotics-inc/ -
ARISTA Young Entrepreneur Award Finalist
ARSITA Competition 2018
The ARISTA Provincial Contest is an annual event organized by the Jeune Chambre de commerce de Montréal and presented by BMO Financial Group. The purpose of the well-known contest is to recognize the talent and success of young businessmen and businesswomen working in all economic spheres throughout the Province of Quebec. With its high profile, the prestigious Arista contest is a great opportunity for young professionals to increase visibility for themselves and their companies.The contest is…
The ARISTA Provincial Contest is an annual event organized by the Jeune Chambre de commerce de Montréal and presented by BMO Financial Group. The purpose of the well-known contest is to recognize the talent and success of young businessmen and businesswomen working in all economic spheres throughout the Province of Quebec. With its high profile, the prestigious Arista contest is a great opportunity for young professionals to increase visibility for themselves and their companies.The contest is open to people aged 18 to 40 years. More than 500 applications are received from across Quebec for each edition.
https://arista.jccm.org/en/finalists/2018/soodeh-farokhi/?returnUrl=https://arista.jccm.org/en/laureates/2018
Languages
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English
Full professional proficiency
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Persian
Native or bilingual proficiency
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