I-COM Global

I-COM 2025 - Foundations for the future    Unser Experte Uwe Scheid war als Jurypräsident der I-COM Global Data Creativity Awards auf Menorca mit dabei. Die I-COM 2025 hat eindrücklich gezeigt: Im digitalen Marketing führt kein Weg an Datenqualität vorbei! 🎯   Uwe diskutierte im Round Table "Data First, AI Second - Grounding AI in your Data Reality" mit anderen Branchenführern, wie Unternehmen Datenqualität strategisch verankern können. Ein zentrales Thema: Ohne saubere, strukturierte Daten bleiben selbst die kreativsten Ideen wirkungslos – "Garbage in, Garbage out" ist aktueller denn je. 🗑️   Die Gewinner der Data Creativity Awards haben bewiesen, welches Potenzial in Smart Data Marketing steckt, wenn die Datenbasis stimmt. 🏆   Uwes Key Takeaways von der I-COM 2025:   🧱 Datenqualität als Fundament: Saubere, strukturierte Daten sind essenziell für verlässliche Ergebnisse.    👓 Offenheit über Datenreife: Transparenz über den Stand der Dateninfrastruktur ist wichtig.    💪 Der Mensch im Mittelpunkt: Change Management und Nutzerakzeptanz sind entscheidend.    🤝 Zusammenarbeit fördern: Tech-Teams und Business-Units müssen Hand in Hand arbeiten.    📈 Business Impact messen: Der Wert von KI liegt im messbaren Geschäftserfolg.    Uwes Fazit: "Die I-COM 2025 war ein inspirierender Austausch mit führenden Expertinnen und Experten, der für mich noch einmal die Bedeutung von Datenqualität als Grundlage für Erfolg im digitalen Marketing hervorgehoben hat."    Lasst uns in den Kommentaren diskutieren: Wie stellt ihr Datenqualität in euren Marketingstrategien sicher? 🤔

One day to go! Explore the Role of AI in First-Party Data Utilisation with Robert Webster from TAU Marketing Solutions and Jonathan Shaw from Midnite at our council meeting. Register today! 👉 https://lnkd.in/duBm4yHT. #SmartData #AIforMarketing #FirstPartyData

Join the MMM & Attribution Council meeting to explore "Synthetic Data Applications in MMM" with Winston Li from Arima and Robin Kay Hassan!

Explore how RudderStack transformed Zoopla's Customer Data Infrastructure at our First Party Data Strategy council meeting with Soumyadeb Mitra from RudderStack and Steven Collings from Zoopla.

Learn to navigate Retail Media Networks effectively using Advanced MMM. Join our next MMM & Attribution Council meeting featuring experts Skye Frontier Incremental and Jason Steinberg Laboratoires Filorga. #MMM #RMN

Discover how RudderStack completely transformed Zoopla's Customer Data Infrastructure at our upcoming First Party Data Strategy council meeting, led by Soumyadeb Mitra, CEO of RudderStack, and Steven Collings, Senior Data Consultant at Zoopla. Register today 👉 https://lnkd.in/duBm4yHT. #FirstPartyData #SmartData #CustomerData

Just two days left! Don't miss our council meeting on May 21st, exploring Audio Attention with experts Idil Miriam Cakim from, Iris Flex, Pierre Bouvard from CUMULUS MEDIA | Westwood One, Bjorn Thorleifsson from amp sound branding, and Laura E. Beavin-Yates, PhD-Yates from Immersion. Register now! 👉 https://lnkd.in/duBm4yHT. #Attention #SmartData #Audio

Don't miss your chance! Share your opinion by May 25th and get early access to Kantar's Media Reactions 2025 study, offering a comprehensive view of the current media landscape from consumer and marketer perspectives. It's a quick, anonymous, and confidential survey. Only a few days left to participate! https://lnkd.in/eFcKHQjt

I just wanted to share my gratitude to the I-COM Global team for their phenomenal planning and delivery of the summit last week which focussed on Foundations for the Future. Andreas Cohen, Fay Tribe and the team made sure everything was perfect! It has taken a week to come down to earth! On Day 1 of the summit myself and Susan Maginn had the opportunity to share the reasons we felt Unilever's marketing product, R-View, which was a finalist under Data Creativity Category. On Day 3 I had the opportunity to join a panel to discuss: Adtech to Martech: To Build, or Not to Build, That is the question! The panel shared their thoughts and experiences on when to develop capabilities internally or to purchase from experts, debating the pro’s and con’s of each approach. And finally I move to the awards ceremony and I am so proud to share we WON our submission category of  Data Story, Marketing Science.  This is another external recognition of the work we are delivering showing our expertise in digital innovation space.  Whoop.. Whoop!!! Special recognition and thanks goes to the team (and my friends)  Rahul Kishore, Veerdhwaj Singh Rathore, Millie Sil, Ash Tapia and our Cap Gemini partners who have been helping us with the long term project : Anda Ziemele, Pierluigi Costanzo with leadership support from Alex Owens, Rachel Weekes and Christi Kobierecka. 👏 👏

What a week at #ICOM25 in Menorca! We were honored to be selected as a Top Finalist in the I-COM Global Data Startup Challenge, joining an incredible group of innovators who are pushing the boundaries of data, AI, and marketing. Our Co-Founder, Aubriana Lopez, had the opportunity to represent Agnitio on the global stage—sharing how we’re using agentic AI to empower media and advertising teams with real-time intelligence, contextual targeting, and faster decision-making. More than the recognition, it was the conversations—authentic, thoughtful, and future-focused—that made the summit unforgettable. Thank you to Andreas Cohen and the entire I-COM Global team for creating a space where real connections and big ideas thrive. #AgnitioAI #AgenticAI #ICOMGlobal #DataStartupChallenge #MarketingInnovation #FutureOfAdvertising #ContextualIntelligence #AdTech #WomenInAI #StartupsInData