Infront Sports & Media AG

How are new generations of fans changing the way sport is experienced? ⚽ At SPORTEL, Infront’s Head of Football, Andreas Kaeshammer, will join the panel “New Live Sports Tech for Tailored Fan Experience & Personalisation” to discuss how evolving fan habits and expectations are reshaping the industry. Join us in Monaco from 20–22 October to explore: ✅ How fan behaviour is evolving across generations ✅ What innovations are shaping tomorrow’s sports experience ✅ How rightsholders and broadcasters can adapt and create lasting value

We’re proud to welcome two new brands as Official Sponsors of the IIHF Ice Hockey World Championships 🏒 Global chemicals company Sika will feature at the 2026, 2027 and 2028 tournaments while premium tyre brand Nokian Tyres plc will enjoy broad presence at the 2026 and 2027 editions of the event. The sponsorships include rink board visibility, jumbotron presence, mixed-zone branding and activations in the Fan Zone, ensuring the brand connects with millions of fans both in-arena and watching worldwide. Another strong addition to the IIHF WM sponsorship family, helping to elevate the fan experience and the reach of the sport.

Our latest Sustainability Report is now live 🌱🌍 Collaboration was the defining theme of this reporting cycle. Across our five focus areas, the most meaningful progress was achieved where we worked together with our employees, clients and partners. Highlights include: ✔️ Boosting employee engagement and knowledge exchange across our international team ✔️ Enabling our staff to uphold the integrity of our business through two global compliance trainings ✔️ Building communities around health and active lifestyle ✔️ Breaking down barriers to allow everyone to participate in our Active Lifestyle events ✔️ Reducing 7 tons of CO2 emissions through the sustainable event management of Run Rome the Marathon Dive deeper into our journey: https://lnkd.in/eN9vFz27

We’re proud to announce Würth as an Official Sponsor of the IIHF Ice Hockey World Championship in 2026 an 2027. As a global leader in assembly and fastening materials, Würth brings its trademark values of precision, endurance and reliability to one of the world’s most iconic sporting stages. Fans worldwide will see Würth’s presence across the championship — from rink board visibility to in-arena branding — creating lasting connections with the passionate ice hockey community. Together with Infront, Würth continues to show its commitment to winter sports and to building memorable experiences on and off the ice.

📽️ What does it take to deliver 64 games, across two countries, to a global audience of 195 million? From ref cams to tunnel cams, B-roll to broadcast feeds, Infront Productions handles the full live and non-live production of the IIHF Ice Hockey World Championship, creating a consistent, immersive experience for fans and broadcasters alike. Uzi Kakuda

Die The Icon League ist gestartet und die FOKUS Eagles glänzen zum zweiten Spieltag im neuen Look.😍 Zu dieser Saison erhält das Icon-League Team FOKUS Eagles mit der Sport- und Lifestyle-Marke Kappa einen neuen Ausrüster. Damit stattet die italienische Marke in Zukunft ein Team aus, das durch seine starke Community-Präsenz überzeugt. Mit Kappa gewinnen die Fokus Eagles nicht nur einen erstklassigen Ausrüster, sondern auch einen Partner, der international für Teamgeist, Dynamik und Style steht. Als exklusiver Vermarktungspartner der Icon League haben wir die Partnerschaft vermittelt und freuen uns auf eine erfolgreiche Zusammenarbeit und kreative Styles.🙌

We’re excited to be at SPORTEL! 📅 When: 20–22 October 2025 📍 Where: Monaco Our Media Sales team is heading to SPORTEL with one clear goal: shaping smarter partnerships for rightsholders and broadcasters. 🤝 After a bumper few months that saw several major rights-in deals strengthen our portfolio, we’re excited to continue the conversation on the next cycle of media rights. 🎤 Don’t miss the panel discussion: “New Live Sports Tech for Tailored Fan Experience & Personalisation” which includes our Head of Football, Andreas Kaeshammer. He will discuss the expectations of the next generation of fans and how rightsholders can use technology as an enabler to unlock their consumption potential, win them over, and turn engagement into long-term value. If you are in Monaco, come say hi at booth E01-02 and E11-12. Let’s talk about what the next cycle of media rights could look like for you.

#Personalnews 📣 Unser geschätzter Kollege Johannes Sump, Infront-Teamleiter beim SV Werder Bremen, übernimmt ab sofort eine neue Aufgabe und wird Director Club Football für Infront Germany. 🙌 Johannes ist nun seit knapp 15 Jahren Teil der Infront-Familie und hat neben unserem Vermarktungsteam in Bremen auch schon unser Team am Standort in Paderborn geführt. Er bringt also jede Menge Erfahrung und Leidenschaft im Bereich Club Fußball mit und ist somit eine top Besetzung für diese Rolle. In seiner neuen Position verantwortet er die standortübergreifende Führung der Teamleiter im Bereich Club Football. Die Teamleitung in Bremen übernehmen nun Julia Brakhane und Maximilian Straßburg. Beide sind seit vielen Jahren Teil des Teams bei Werder und bringen jede Menge Weser-Spirit mit. Aufgrund ihres engen Netzwerks und Teamgeists verfügen sie über beste Voraussetzungen, um die Entwicklung in Bremen gemeinsam mit viel Energie weiter voranzutreiben. Wir freuen uns auf viele erfolgreiche Projekte und bedanken uns bei eurem großartigen Engagement und der Leidenschaft, mit der ihr Infront stärkt. 😍

🏆 We’re proud to share that our documentary “Time for Champions – Dare to Rise” has been shortlisted for Sports Documentary of the Year (up to 60 minutes) at the Broadcast Sport Awards 2025 🎥✨ Produced by Infront Productions, in cooperation with EHF Marketing, the film goes behind the scenes of the TruckScout24 EHF FINAL4 2025 to show the raw energy, emotion and human stories that make handball one of Europe’s most exciting sports. A huge congratulations to everyone involved – a recognition of the power of storytelling to bring the game closer to fans 💪🔥 Executive Producer: Nicklas Vinde Director: Juan Lazzaro

🇺🇸🏁 The Monster Energy FIM Motocross of Nations (MXoN) lands in the USA this weekend! The biggest weekend in motocross brings the world’s best riders together to battle it out for their countries and we're proud to see how Infront Moto Racing delivers a unique event time and time again 🌍🔥 Get ready for speed, skill and plenty of drama on the track. Who’s taking the crown this year? 👇