Mammut Sports Group AG

Stoked to be the Presenting Partner of the FIS Freeride World Championships Andorra 2026 – teaming up with FIS Freeride World Tour once again to push the limits of freeride. #RiseWithTheMountain #Andorra2026

A tribute collection to the Eiger’s Japanese Direttissima. Nigel Cabourn Ltd 🤝 Mammut In 1969, Michiko Imai from Japan became the first woman to climb the Eiger via the Japanese Direttissima, the most direct and one of the most technical routes on the face. At a time when women in Switzerland were still denied the right to vote, Michiko flew over from Japan together with a team of five male alpinists, and quietly rewrote the rules of what was possible. Michiko’s story became the foundation of this limited-edition collection: a tribute to determination, progress, and the timeless pursuit of the extraordinary. This collection reimagines an authentic 1969 mountaineering kit through a modern lens. And this film pays tribute to an extraordinary, trailblazing, athletic achievement: https://lnkd.in/dxMEs6Nf Grindelwald Tourismus Switzerland Tourism Jungfraubahn GRINDELLODGE Coldhouse Collective

Recently, one of our campaigns has stirred the pot. Here’s a look behind the scenes of Mammut’s much-discussed campaign against Mountainwear Misuse. We launched with a short spot filmed in London, where our “Mountainwear Misuse Advisory Panel” took to the streets to confront the fashion-first use of technical gear. The reaction? Divisive. The community lit up with love, hate, and passionate debate over where mountainwear truly belongs. But that was just the beginning. For the second wave, we teamed up with Canadian comedian and influencer Katie Burrell—as both director and talent. The series features athletes Jakob Schubert and Lindsey Hamm, alongside influencers Jannick Apitz and Tegan Phillips and CEO Dr. Heiko Schaefer. The third wave of the campaign began with a job announcement that brought two real mountain enthusiasts onto the Ranger team. Their mission? To bring the conversation to the people - offline - at Munich's Oktoberfest, where puffers and shells are sure to be spotted. Read more details about the campaign mechanics in this media release: https://lnkd.in/dge8BzVw And join the conversation below. #Mammut #MountainwearMisuse #RiseWithTheMountian #katieburell OutdoorCulture #Oktoberfest #JakobSchubert #LindseyHamm #TeganPhillips #JannickApitz

Historic mountaineering reimagined. Last Thursday, we revealed something very special in London: Our collab with UK design legend Nigel Cabourn Ltd. This heritage-inspired line blends vintage mountaineering style with modern performance. Together, iconic outerwear designer Nigel Cabourn and Mammut present a unique unisex outerwear collection that honors Michiko Imai – the only woman on the legendary first ascent of the Japanese Direttissima on the Eiger’s north face in 1969. The Nigel Cabourn + Mammut collection will be available online at Mammut.com and selected stores from 1 October 2025. Want to know more? https://lnkd.in/d7Xnq6UJ A big thanks to the team around Nigel Cabourn, Beinghunted. GmbH Ampersand Agency Verde Brand Communications Dani O. Communication Grindelwald Tourismus. #mammut #risewiththemountain #nigelcabourn #senkusha #trailblazer #pioneer

Mammut: Born in the mountains, made for the mountains. We make gear for people who think a good day involves altitude… Not attitude. That’s why we’ve put together a new global team: Mammut Mountainwear Rescue. They’re putting a stop to misuse of Mammut gear, liberating it from below the treeline and giving it the life it deserves. So, beware, if you’re out on the streets in your mountainwear fit, you might find someone pointing you back to the mountains – politely, of course. Every piece of Mammut gear holds a part of our soul, meaning you owe it to your gear to experience life at high altitude – it’s literally made for it. 📖 Find out more about our mission in the link in bio. 👉 Follow #MountainwearRescue on Instagram and TikTok and stay tuned for more. It’s time to give mountainwear the life it deserves. #MountainwearRescue #NotAStreetwearBrand

Q: How do you make Teams calls... less terrible?  A: See below 🏔️🪂   They say a CEO has to manage risk… but only our very own Dr. Heiko Schaefer would walk this talk… and we can definitely say it’s a new standard of remote work!    Naturally – there’s a reason to get so high in the sky: to celebrate the end of the Mammut Photo Contest + our Finder’s Keepers scavenger hunt adventure, and of course, reveal the winner – Photographer and Filmmaker Pete Elliott from the UK! He will be joining Chris Burkard on an unforgettable photography adventure. And that’s not all: Pete also receives amazing prizes from our partners Swiss International Air Lines, Capture One, and ZERMATTERS.   Congratulations to Pete and everybody who either submitted photos to the contest or chased down a Leica Camera Ltd + Angelbird Technologies memory cards, hidden in a PELI Products case!    And now you’ve just got to wonder… where will we see Heiko next? 🚨👮 PS - want to see ALL of the amazing finalists? Link in the comments!

Mammut’s net-zero target by 2050 has officially been approved by the Science Based Targets initiative (SBTi), reinforcing our previously validated near-term reduction goals for 2030. As part of our Climate Strategy, Mammut is committed to reducing at least 90% of our emissions by 2050 compared to a 2018 baseline. Any remaining unavoidable emissions will be removed using high-quality carbon removal solutions. These targets represent the highest level of climate ambition. But the real challenge lies ahead: decarbonizing our value chain by improving supplier energy practices, increasing the use of lower-impact materials, and accelerating circularity through product longevity, care, repair, and recycling. By the end of 2024, we successfully reduced our total carbon footprint by 17% compared to 2018—while continuing to grow the company.

Climbing For Peace - why it matters more than ever. SAMA tells the story of Hiba, a Syrian who fled to Lebanon, and Sabine, a young woman from the Lebanese town of Bar Elias. What brings them together is their shared love for climbing – a passion they discovered through ClimbAID’s project in the Bekaa Valley. But SAMA is about more than just climbing. It’s about four young people whose lives are shaped by displacement and exclusion — and their search for identity, friendship, and hope. Read more in the background story of Beat Martin Baggenstos from our partners at ClimbAID and watch the full movie on mammut.com. https://lnkd.in/d-FpwJdd

🔔 Job Alert | Mountainwear Rescue Ranger You love mountains, adventures and being outside? And you happen to be a hilarious person? Then don't miss out on this opportunity: Join us to spot mountainwear misuse and call it out… kindly 😊 APPLY NOW and join our mountainwear rescue mission! https://lnkd.in/dQx93qzZ #MountainwearRescue #Mammut #JobAlert