KA-EX®

🗞️📰 Wow, Tages-Anzeiger just published an article about our U.S. expansion, which has also been picked up by Basler Zeitung and Berner Zeitung. 🔗(SEE LINK TO ARTICLE IN THE COMMENTS) Our expectations for the U.S. launch have already been overachieved. 🚀 We’re seeing stronger-than-expected traction from brick & mortar, now available at over 500 POS across New York and California. Next up: major rollouts at SoulCycle Inc., Bristol Farms, and Gelson's Markets — and this is only the beginning. 💪 A few notes for our Swiss community 🇨🇭👇 Yes, the KA-EX® formula is identical in Switzerland and the U.S. However, as the article explains, U.S. regulations allow us to communicate our clinically proven benefits much more openly — based on three independent studies. We’re confident that we’ll soon surpass $10M in U.S. sales alone. 🌎✨

✨ Career highlight! I have the honor of joining a panel at one of the most exclusive events in the beverage industry — together with brilliant innovators and industry leaders like Chris Williamson and Holland & Barrett 💡 At KA-EX® we believe the future of functional beverages is only just beginning. Our products — KA-EX recharge+ (Cortisol Stress Reduction) and KA-EX BOOST+ (Creatine, EAAs, L-citrulline) — are pioneers of this new generation. 🚀 Thanks to our proprietary dual-chamber push-cap technology (VICAP Global AG) we’re able to deliver science-backed compounds at effective dosages, opening the door to a whole new portfolio of supplement RTDs that were never possible before. Grateful to the The Beverage Forum Forum for the recognition and invitation — and excited about what’s ahead for the category.

The importance of Branding across media assets has been a key driver of increasing mind space of a brand, visibility and ultimately uptake of the product by the consumer. One month in, KA-EX® is driving the 🇺🇸 U.S. Open #OutperformYesterday — across screens, streets, and streams 📺 A truly multi media campaign. From CTV & Streaming and Digital sports activations to a full 360° New York Post takeover (wrappers, editorials, sports, newsletters)… + JCDecaux North America, Inc. billboards across NYC has accelerated their growth in the United States. Whilst media capital momentum builds check out why the team at mediaforgrowth (MFG) invested in KA-EX® ! Explore more at https://lnkd.in/gYX2D95E #KAEX #CTV #DIGITAL #BRANDING #OOH #PRINT

🚀 Within the past 4 weeks, KA-EX® has launched in 250 additional points of sale across NYC and LA — from premium gyms and grocery stores to several 7-Eleven shops in LA. Interestingly, a recent study found that 7-Eleven is the most popular grocery store among Millennials, ranking even ahead of Whole Foods and Trader Joe’s. Our mission: replicate KA-EX®’s Swiss mainstream success — where it’s available at Coop, Migros-Gruppe, Coop Pronto AG, gyms, and pharmacies, often as a category leader and top seller — in the U.S. The momentum is undeniable. We’re seeing strong velocity and tremendous interest in KA-EX® across the U.S. market. Unlike in Switzerland, where supplement brands face strict restrictions on health claims, in the U.S. we can position KA-EX directly as a “Cortisol Stress Reducer” for athletes and high performers. This clear, science-backed communication is proving to be a major competitive advantage — and the results are already becoming very visible. 👉 Stay tuned — we’ll be announcing major new listings quite soon!

What’s the highest place on Earth selling KA-EX®? Quite possibly the Restaurant Gandegghütte at 3,030 m — right next to the iconic Matterhorn 🏔️. Fun fact about KA-EX® BOOST+: most people know it contains creatine, which increases water retention in the muscles and enhances nutrient delivery. But only true experts realise it’s also formulated with: L-citrulline → opens up blood vessels for better oxygen flow Betaine → boosts mitochondrial respiration in muscle tissue In short: if you're planning to attack the Matterhorn, make sure you grab a KA-EX® BOOST+ on your way up! Big thanks to Alessandro Fuchs for supporting us. 🙌🏻 …and by the way, you don’t have to climb to 3,030 m to find KA-EX® BOOST+ — you can get it in all Coop Pronto AG stores, many Selecta machines, all PureGym, and numerous other gyms.

Big editorial yesterday in Switzerland’s largest news outlet 20MIN. KA-EX® is being compared to Ovomaltine and Isostar as the next evolution in science-based performance drinks, with a teaser about an upcoming strategic partnership. Also, fun fact: Do you know what Albert Wander (Ovomaltine), Henri Nestlé, John Stith Pemberton (The Coca-Cola Company) and Caleb Bradham (PepsiCo) all had in common? As Pedro Pablo Schmidt, they are all pharmaceutical scientists. See the link to the article in the comments.