Planted

What an unforgettable evening! ✨ Last week, our Supper Club Experience in Four Courses in our planted.bistro by Ars Culinaria brought guests on a culinary journey through Switzerland’s landscapes, from crystal-clear waters to fresh mountain breezes, including the art of open-fire cooking. Each dish celebrated heritage ingredients, local herbs, bold plant-based flavors and of course our latest innovations such as planted.pastrami. 🔥 The result? A night that was wild, vibrant, and full of surprises, proving once again that real taste can be both plant-based and extraordinary. A heartfelt thank you to everyone who joined us for this special evening at our planted.bistro in Kemptthal, we loved sharing this experience with you. 💚   #approvedbymeatlovers

Today is World Food Day, a moment to reflect on one of the most powerful tools we have to shape a better future: the way we eat. At Planted, we believe that food should nourish not only people, but also the planet. That’s why we are rethinking meat, creating delicious, nutritious, plant-based proteins that are better for the environment, animals, and future generations. 🌱 Made from a few natural ingredients 💪 Rich in protein and fibre 💦 Produced with a fraction of the land, water, and emissions compared to animal meat But World Food Day is also a reminder that access to healthy, sustainable food is still a global challenge and that innovation, awareness, and collaboration are key to changing that. Let’s continue working together to create a food system that’s fair, resilient, and truly sustainable. 🌍 #WorldFoodDay

Yesterday, the European Parliament voted in favor of banning “meaty” terms for plant-based products. Only recently, the Swiss Federal Court explicitly confirmed that words like sausage, burger, or steak are not misleading. Now the EU Parliament wants to go even further – even though it rejected such restrictions only a few years ago. This debate highlights one thing above all: the relevance of our work and the societal shift that is already well underway. Culinary and cultural terms help consumers intuitively understand plant-based products and integrate them effortlessly into daily life. A celery schnitzel or a Planted sausage – nobody would assume they contain animal meat. Even more telling: the debate is framed as consumer protection, yet leading consumer protection organizations themselves are against such bans. This shows the real story: the immense pressure from the meat industry to protect its turf. For innovative companies like us – investing heavily into the EU with, for example, our new production site in Memmingen (Germany) – such political discussions are frustrating. But we keep going. With or without these terms. Because our mission isn’t tied to names – it’s tied to great taste, real impact, and building the future of protein. And let’s not forget: our industry isn’t just about sustainability, it represents one of Europe’s biggest economic opportunities. With strong innovation, new jobs, and global competitiveness on the line, Europe has everything to gain by enabling, not restricting, better proteins. We will continue to fight this together with partners and competitors across the industry. Nothing is lost yet and we trust the 27 EU states to come to a meaningful conclusion. Please keep supporting by signing the ongoing petition: https://lnkd.in/dgGb4hfc We’re standing up for choice, clarity, and better proteins for a sustainable future. 🌍 💜

Sfogliata Mediterranea made with Planted now at Bar Atlantic Esselunga in Italy: 🎉 A tasty and nourishing wrap featuring our planted.bocconcini (planted.chicken), rocket salad, babaganoush, and zucchini. The perfect choice for a delicious lunch or a healthy aperitivo.   ✨ Available now in Bar Atlantic locations across Italy. Don’t miss the chance to try this Mediterranean delicacy at your nearest spot!   #approvedbymeatlovers

🐾 On World Animal Day, we're reminded of the powerful role our food choices play, not just for animals, but for the entire planet. At Planted, we’re rethinking meat. We envision a food system that respects life, restores balance, and requires zero animals. According to research from the Weizmann Institute of Science: 🐄 Livestock make up 62% of global mammal biomass 👨👩👧👦 Humans: 34%, 🐘 Wild mammals? Just 4%. This imbalance isn’t just a number, it reflects the urgent need to rethink the way we produce protein. At Planted we believe there’s a better way: By creating meat from plants, we can reduce animal suffering, protect wild species, and free up land for nature to thrive, all without compromising on taste or nutrition. Let’s make every day a step toward a more compassionate and sustainable future! What’s on your plate matters, for animals and for the planet. 🌍 https://lnkd.in/efCe_HJu #WorldAnimalDay

🥩 Hands off our schnitzels & steaks!   The European Commission wants to ban everyday words like “burger”, “sausage” – and even “steak” – from plant-based foods.    Yes, really.   Let’s be clear: nobody is confused by a “plant-based steak” or a “vegan sausage.” These terms help people understand how to cook and enjoy sustainable proteins. Taking them away would do the opposite – creating confusion and slowing down the shift towards healthier, climate-friendly diets.   So if this isn’t about protecting consumers, who is it about? The answer seems obvious: protecting the meat lobby and an outdated system from progress.   At Planted, we believe consumers deserve choice, clarity and delicious proteins that are better for the planet. 🌍   ✍️ That’s why we’re calling on all policymakers in the European Parliament to reject this harmful proposal. And we’re inviting YOU to join us: 👉 Add your name to the petition here: https://lnkd.in/dgGb4hfc   Because this is bigger than words. It’s about the future of food - and making sure better proteins are here to stay.   #BetterProteins #ConsumerChoice #EU #ActNow

Big news for Switzerland 🇨🇭🥪 From a playful social media exchange to a nationwide launch: starting today, you can enjoy our planted.chicken Teriyaki Sandwich at all Subway Switzerland restaurants. This collaboration marks an exciting milestone in making delicious, sustainable proteins even more accessible to everyone, everywhere. Together with Subway Switzerland, we’re proving that plant-based eating can be tasty, satisfying, and better for the planet 🌱. Especially exciting: every Saturday, the sandwich will be available as Sub of the Day!   A big thank you to our community whose enthusiasm turned 10 likes into a movement 😉   Read today’s news: https://lnkd.in/dgpi-YS6   #approvedbymeatlovers

✨ All You Need is Crunch! ✨ We’re beyond excited to introduce our brand-new Crispy Range – planted.schnitzel, planted.burger Crispy and planted.nuggets.   Golden on the outside, juicy on the inside, made only with natural ingredients, rich in protein and fibre. 🌱 One of our secrets? Mycoprotein, a sustainable protein from fungi, created through natural fermentation. High in fibre, rich in essential micronutrients and vitamin B12, and packed with that meaty bite we all crave – indulgent and nourishing💜 The Crispy Range delivers the ultimate comfort food experience: from quick weekday meals to cozy family dinners or sharing with friends. 📍 Retail: First shelves stocked at REWE & EDEKA ZENTRALE Stiftung & Co. KG in Germany as well as at Interspar Markt & Eurospar & MPREIS in Austria with more countries and partners coming soon (watch out Switzerland 👀).  📍 Foodservice: Soon available across all markets, ready to appear on many restaurant menus near you. Read today’s news here: https://lnkd.in/dvUaRkzw #approvedbymeatlovers 

✨ We’re proud to be one of the Top Innovative Companies in Switzerland 2026! ✨ Planted has been recognized by BILANZ Wirtschaftsmagazin, @PME and Statista, achieving 4th place among the Top 45 small and medium-sized companies. A huge thank you to our team, partners, and community, this wouldn’t be possible without you. 💜 Together, we’re shaping the future of protein! 👉 Find out more here: https://lnkd.in/edF7ZZFg #Innovation #FoodTech #FutureOfFood

🍻🌱 Plant-based delights at Oktoberfest! 🌱🍻 We’re excited that our products are yet again part of the #Oktoberfest in Munich this year, in collaboration with the Ochsenbraterei.   On the menu: 🥩 Zwiebelrostbraten with our planted.steak, served with mashed potatoes, gravy & crispy onions. 🍄 plantbased mushroom goulash with our planted.pulled, refined with gourmet mushrooms & potato dumplings. Available until October 5, 2025, bringing traditional Bavarian cuisine to life in a fully plant-based way 💜   #Oktoberfest #approvedbymeatlovers