Two Circles

⚽ Inside Forbes’ List of the World’s Highest-Paid Soccer Players Cristiano Ronaldo now commands nearly 1.04 billion followers across all digital platforms, more than any other person on the planet. 🌎🔥 But here’s the twist, across 97 tracked posts, rising star Lamine Yamal averaged 33 million+ views and engagements that’s 5.5× more than soccer’s social media king himself. 🚀📈 💡 The numbers tell the story of how digital influence continues to reshape the business of sport. 👉 Read the full Forbes feature: https://lnkd.in/gkM8-3nv

On Tuesday, we had our UK charity partner day with Greenhouse Sports, hosted at Arsenal, giving us the opportunity to connect with young people aged 13–17 and offer them a behind-the-scenes look at the sports industry. ⚽💼 We covered a lot of ground, running a CV workshop with employability tips, taking professional headshots, and of course, touring the Emirates Stadium! A massive thank you to Arsenal Football Club for hosting, and to Greenhouse Sports!

Circle up - we're hiring! 🚀 🧢 Technical Product Manager 📍 Vancouver, British Columbia, Canada 🔗 https://lnkd.in/eJcrr4Ts 🧢 CRM Delivery Director 📍 Vancouver, British Columbia, Canada 🔗 https://lnkd.in/gAmjADfV 🧢 Consultant, Partnership Strategy 📍 New York, New York, United States 🔗 https://lnkd.in/eH2CHZdd 🧢 Sales Lead - Media Rights & Live Production 📍 Bern, Canton of Bern, Switzerland  🔗 https://lnkd.in/gpgnSviF 🧢 Dynamics Consultant 📍 Vancouver, British Columbia, Canada 🔗 https://lnkd.in/gy8yQvcD 🧢 IOS Developer 📍 London, England, United Kingdom 🔗 https://lnkd.in/gNUaD5qx More openings 👉 https://lnkd.in/guVFcZMM

At this year’s eps ARENA SUMMIT, we joined industry leaders to explore how data and creativity are shaping the future of live sport. Managing Director of Die Finals, Hagen Bossdorf, along with Lisa Stadler highlighted how Die Finals 2025 is driving long-term value for host cities. This year’s Event Impact Analysis revealed impressive social, economic, media, and environmental contributions. Meanwhile, Mattis Wetzel joined Ticketing Director at Liverpool FC, Amy T. to explore how a data-led approach supports one of the world’s most demanding ticketing operations - from managing high demand to fuelling growth in women’s football. 📈 Great to see Die Finals and Liverpool Football Club leading the way in shaping the future of sport! 🚀

The sponsorship game in MiLB is changing fast and it’s all about data. 📊⚾ Earlier this week at the Minor League Baseball Business Summit, Brooks Ingram pulled back the curtain on how clubs can use insights to not only attract sponsors, but build smarter, more creative partnerships that deliver real growth. From rethinking what partners truly want to showing how smaller markets can actually win big, this fireside chat made one thing clear: the future of sponsorship in Minor League Baseball is data-driven and the opportunities are only growing. Big thanks to MiLB community for having us.

12 athletes. 9 sports. 4 countries. 1 week. 🌎 Our 2025 Athlete Programme brings together a cohort of athletes for a week of hands-on experience, gaining insight into the world of sports and entertainment.   🏆 Meet the 2025 Two Circles Athlete Programme cohort!

We’re proud to have partnered with Seattle Reign FC ⚽️ to secure their new multi-year front-of-kit partnership with Trupanion 🐾, a Seattle-based leader in medical insurance for cats and dogs. This landmark agreement brings together two organizations with deep local roots and a shared commitment to community, equity, and the special bond between people and pets. It’s also another example of the incredible momentum behind women’s professional sports and the growing commercial impact of the NWSL 🚀. Partnerships like this continue to demonstrate the accelerating growth and sophistication of the women’s sports marketplace, with more brands recognizing the power and purpose of aligning with the NWSL.   Congratulations to Reign FC and Trupanion on this exciting new chapter. We can’t wait to see the new kits debut at Lumen Field this Friday. 🔗 Read more via Sports Business Journal: https://lnkd.in/ght-w5N8

💥 The brands entering women’s sports aren’t just showing up, they’re rewriting the playbook. “These brands are willing to test and learn,” says Laura Andriani, in Sports Business Journal's feature on how sponsorships in women’s sports are changing the game. 📊 WNBA followers are 232% more likely to follow Sephora, 308% more likely to follow Fenty Beauty, and 300% more likely to follow Mielle on Instagram compared to NBA followers. 🚀 The future of sponsorship is creative, inclusive, and powered by fans who care. 🔗 Read the full story via SBJ: https://lnkd.in/gn553YZR

Circle up - we're hiring! 🚀 🧢 Digital Solution Architect 📍 London, England, United Kingdom 🔗 https://lnkd.in/g9uBnRkw 🧢 Sales Lead - Streaming Platform 📍 London, England, United Kingdom 🔗 https://lnkd.in/gVZqABcw 🧢 CRM Delivery Director 📍 Vancouver, British Columbia, Canada 🔗 https://lnkd.in/gAmjADfV 🧢 Dynamics Analyst 📍 Vancouver, British Columbia, Canada 🔗 https://lnkd.in/g3erqFvs 🧢 Dynamics Consultant 📍 Vancouver, British Columbia, Canada 🔗 https://lnkd.in/gy8yQvcD 🧢 Salesforce & GTM Systems Manager 📍 Kansas City, Missouri, United States 🔗 https://lnkd.in/g2cw8sd3 More openings 👉 https://lnkd.in/guVFcZMM