Björn Bender

Björn Bender Björn Bender ist Influencer:in

CEO & Executive Chairman @RailEurope | Member of Advisory Board @IMO University of St. Gallen | Founder Mobility Allstars e.V

Bern, Bern, Schweiz
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Info

As CEO and Executive Chairman of Rail Europe, I lead a global travel tech company providing innovative rail distribution solutions to over 25,000 B2B partners and serving millions of B2C customers across more than 70 countries. With a strong background in general management, transport, and tourism, I’ve successfully scaled the business, expanded into new markets, and driven sustainable, profitable growth through transformation and innovation. I bring over 20 years of experience—mainly in senior roles—within the mobility industry, with a consistent focus on strategic leadership, innovation, and impact at scale.

In parallel, I serve as a member of the Advisory Board at the Institute for Mobility (IMO-HSG) at the University of St. Gallen, where I also contribute as a guest lecturer in the executive education program “Smart Mobility Management”. I deeply value the opportunity to collaborate with and support mobility professionals and industry shapers.

I am also the founder of Mobility Allstars, a non-profit organization dedicated to building a purpose-driven platform that connects and empowers the shapers of mobility—primarily across the DACH region.

My core expertise spans business strategy, transformation, sales & marketing, and change management—all applied to foster innovation, excellence, and lasting impact in the global travel and mobility sector.

Aktivitäten

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Berufserfahrung

  • Rail Europe Grafik

    CEO & Executive Chairman

    Rail Europe

    –Heute 3 Jahre

    Rail Europe is an independent and private equity owned global travel tech company and the reference brand for European train booking. We are the trusted partner of travel professionals and train operators, based on strong relationships going back 90 years. Our rail experts provide tech service solutions to +20,000 B2B partners in > 70 countries and our B2C solutions (Web & App) are getting state of the art.
    In my role, I am mandated to reinforce and develop the company's strengths and…

    Rail Europe is an independent and private equity owned global travel tech company and the reference brand for European train booking. We are the trusted partner of travel professionals and train operators, based on strong relationships going back 90 years. Our rail experts provide tech service solutions to +20,000 B2B partners in > 70 countries and our B2C solutions (Web & App) are getting state of the art.
    In my role, I am mandated to reinforce and develop the company's strengths and approach, grow globally and profitably, and identify and establish new market opportunities for the company.

  • IMO-HSG | Institut für Mobilität Grafik

    Member of the Advisory Board

    IMO-HSG | Institut für Mobilität

    –Heute 4 Jahre 10 Monate

    Sankt Gallen, Schweiz

  • SMART Mobility Management CAS (HSG) Grafik

    Guest Lecturer

    SMART Mobility Management CAS (HSG)

    –Heute 5 Jahre

    Sankt Gallen, Schweiz

    Guest Lecturer on Smart Mobility at University of St. Gallen

  • Mobility Allstars e.V.

    Mobility Allstars e.V.

    5 Jahre

    • Mobility Allstars e.V. Grafik

      Co-Founder

      Mobility Allstars e.V.

      –Heute 5 Jahre

      At the non-profit association Mobility Allstars, we believe that mobility and quality of life are highly interdependent. But we also believe that the transformation of mobility is far too slow. Mobility Allstars brings together all those who want to make a change for the D-A-CH-Region (Germany, Austria, Switzerland) – from individuals to corporations, politics and science. Together we provide fresh impetus and challenge the status quo of mobility!

    • Mobility Allstars e.V. Grafik

      Member of the Management Board

      Mobility Allstars e.V.

      – 3 Jahre 7 Monate

      At the non-profit association Mobility Allstars, we believe that mobility and quality of life are highly interdependent. But we also believe that the transformation of mobility is far too slow. Mobility Allstars brings together all those who want to make a change for the D-A-CH-Region (Germany, Austria, Switzerland) – from individuals to corporations, politics and science. Together we provide fresh impetus and challenge the status quo of mobility!

  • Member of the Management Board

    ActionJam - Swiss Corporate Innovation Network

    – 1 Jahr 6 Monate

  • SBB CFF FFS

    SBB CFF FFS

    3 Jahre 7 Monate

    • SBB CFF FFS Grafik

      Head of Innovation, Research and Incubation

      SBB CFF FFS

      – 1 Jahr 10 Monate

      Bern, Schweiz

      Leading the innovation, research and incubation unit with the responsibility for the company-wide innovation portfolio/activities in areas such as (new) mobility, technology, sustainability, new forms of work/living etc.

      - Innovating new technologies, products, business models and approaches from foresight to exploration (poc) and early run
      - Cooperations/Collaborations with start-ups, academic partners, technology providers etc.
      - Screening/Scouting (i.a. Outposts in Shanghai, Tel…

      Leading the innovation, research and incubation unit with the responsibility for the company-wide innovation portfolio/activities in areas such as (new) mobility, technology, sustainability, new forms of work/living etc.

      - Innovating new technologies, products, business models and approaches from foresight to exploration (poc) and early run
      - Cooperations/Collaborations with start-ups, academic partners, technology providers etc.
      - Screening/Scouting (i.a. Outposts in Shanghai, Tel Aviv and San Francisco)

    • SBB CFF FFS Grafik

      Head of New Mobility Services

      SBB CFF FFS

      – 1 Jahr 9 Monate

      Bern, Schweiz

      Establishing and leading the business unit for „new mobility“ with the responsibility for trends & strategic foresight, exploration & incubation and product management & operations (on behalf and as a direct report of the CEO, 45 FTE)

      - P&L responsibility
      - innovating new products, business models and approaches from foresight to operations
      - operating (scalable) products such as Carsharing, Bikesharing, MaaS (Green Class) etc.
      - agile/collegial organisational structure with…

      Establishing and leading the business unit for „new mobility“ with the responsibility for trends & strategic foresight, exploration & incubation and product management & operations (on behalf and as a direct report of the CEO, 45 FTE)

      - P&L responsibility
      - innovating new products, business models and approaches from foresight to operations
      - operating (scalable) products such as Carsharing, Bikesharing, MaaS (Green Class) etc.
      - agile/collegial organisational structure with appr. 60 team members

      Key topics and responsibilities:
      - Mobility as a Service (MaaS)
      - Bundling and subscription
      - first/last mile solutions
      - Sharing mobility
      - B2B mobility
      - Ridesharing, pooling, taxi
      - demand responsive transport (drt)
      - autonomous driving
      - New forms of work/living
      - services in the mobility chain

  • Deutsche Bahn Grafik

    Vice President Sales & Partner Management (New Mobility)/ Member of the Management Team

    Deutsche Bahn

    – 3 Jahre 11 Monate

    Frankfurt am Main und Umgebung, Deutschland

    Leading the sales unit with the responsibility for partner management, field sales, inside sales and key account management (CEO direct report, 100 FTE, decentralized) .

    - Developing and implementing (new) distribution, partner, product and marketing strategies
    - Transformation (cultural change, processes, digitization, SAFe, servant leadership etc.)
    - Responsibility for public and private tenders

    Key topics and responsibilities:
    - Mobility as a Service (MaaS)
    -…

    Leading the sales unit with the responsibility for partner management, field sales, inside sales and key account management (CEO direct report, 100 FTE, decentralized) .

    - Developing and implementing (new) distribution, partner, product and marketing strategies
    - Transformation (cultural change, processes, digitization, SAFe, servant leadership etc.)
    - Responsibility for public and private tenders

    Key topics and responsibilities:
    - Mobility as a Service (MaaS)
    - Mobility budget/ B2B subscription offers
    - Fleet Management
    - (Corporate)Carsharing
    - Flinkster (Carsharing Network)
    - Call a Bike (Bikesharing)
    - Driver Services
    - on demand/autonomous driving
    - Mobility Concepts (public and private)
    - Mobility Consulting

  • Deutsche Bahn

    Deutsche Bahn

    7 Jahre

    • Deutsche Bahn Grafik

      Director Southern Europe - Passenger Transport - Deutsche Bahn

      Deutsche Bahn

      – 3 Jahre

      Milan, Italy

      Head of Area Management Southern Europe (Sales & Marketing).

      Leading several decentralized teams, developing and implementing distribution, product and marketing strategies, heading all distribution channels in Italy, Switzerland, Austria, Spain and Portugal:
      - 2 call centers
      - 5 direct DB sales points
      - 5 websites (bahn.com) and more than 100 Deutsche Bahn sales agencies

      Furthermore the main tasks are strategic lobbying and the responsibility of the entire partner…

      Head of Area Management Southern Europe (Sales & Marketing).

      Leading several decentralized teams, developing and implementing distribution, product and marketing strategies, heading all distribution channels in Italy, Switzerland, Austria, Spain and Portugal:
      - 2 call centers
      - 5 direct DB sales points
      - 5 websites (bahn.com) and more than 100 Deutsche Bahn sales agencies

      Furthermore the main tasks are strategic lobbying and the responsibility of the entire partner management as well as being the official representative of the Deutsche Bahn passenger transport division.

    • Deutsche Bahn Grafik

      Director Eastern Europe and Austria - Passenger Transport - Deutsche Bahn

      Deutsche Bahn

      – 3 Jahre

      Vienna, Austria

      Head of Area Management Eastern Europe and Austria (Sales & Marketing).

      Leading several teams, developing and implementing distribution, product and marketing strategies, heading all distribution channels in Austria, Russia, Poland, Hungary, Czech Republic, Slovakia, Slovenia, Croatia, Turkey, Georgia etc..

      Furthermore the main tasks are strategic lobbying and the responsibility of the entire partner management as well as being the official representative of the Deutsche Bahn…

      Head of Area Management Eastern Europe and Austria (Sales & Marketing).

      Leading several teams, developing and implementing distribution, product and marketing strategies, heading all distribution channels in Austria, Russia, Poland, Hungary, Czech Republic, Slovakia, Slovenia, Croatia, Turkey, Georgia etc..

      Furthermore the main tasks are strategic lobbying and the responsibility of the entire partner management as well as being the official representative of the Deutsche Bahn passenger transport division.

    • Deutsche Bahn AG - DB Vertrieb GmbH Grafik

      Business Development Executive

      Deutsche Bahn AG - DB Vertrieb GmbH

      – 1 Jahr

      Frankfurt, Germany

    • Deutsche Bahn Grafik

      Management Trainee Programm

      Deutsche Bahn

      – weniger als ein Jahr

      Frankfurt, Germany

  • South African Airways Grafik

    Sales & Marketing Executive

    South African Airways

    – 2 Jahre

    Frankfurt

    Leading different Marketing & Sales projects
    Responsibility for global sponsorships
    Launching flysaa.com (European Website)

Ausbildung

  • Hochschule Worms Grafik

    Hochschule Worms

    Master of Business Administration General Management and Transport & Tourism

    –

Kenntnisse und Fähigkeiten

Sprachen

  • Deutsch

    Muttersprache oder zweisprachig

  • Englisch

    Verhandlungssicher

  • Italienisch

    Gute Kenntnisse

  • Französisch

    Grundkenntnisse

  • Spanisch

    Grundkenntnisse

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