Esther Cahn

𝐂𝐚𝐥𝐥𝐢𝐧𝐠 𝐨𝐧 𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬: 𝐝𝐞𝐞𝐩𝐞𝐧 𝐲𝐨𝐮𝐫 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐬𝐭𝐚𝐫𝐭-𝐮𝐩𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐯𝐞𝐧𝐭𝐮𝐫𝐞 𝐜𝐥𝐢𝐞𝐧𝐭𝐢𝐧𝐠! The Frankfurter Allgemeine Zeitung reports on a study published by Speedinvest in collaboration with Bits & Pretzels on the topic of 𝐯𝐞𝐧𝐭𝐮𝐫𝐞 𝐜𝐥𝐢𝐞𝐧𝐭𝐢𝐧𝐠. This is an truly important aspect for a sustainable start-up ecosystem, as corporations are the most important partners on the market for most start-ups due to their large customer base, second only to venture capital firms. According to the study, German companies invested more than 90 billion euros in research and development (R&D) in 2023. However, at more than 85 percent, a significantly higher proportion of innovation spending remained within internal structures than was the case with the largest American R&D investors. Companies such as Google, Amazon and Meta, on the other hand, spent twice as much on external innovation, at around 30 percent of their R&D budgets. This includes, for example, investments in start-ups or even acquisitions. Venture clienting units can be an efficient approach for many companies to leverage the advantages of a start-up and are already increasingly replacing start-up accelerators in the corporate environment, since they are superior: - Direct business impact: Start-ups deliver immediately usable solutions to existing problems within the group – not just ‘learning’ or ‘innovation theatre’. - Market-driven validation: The group becomes a customer, not an investor or coach. The start-up must deliver real added value in order to win the contract. - No equity commitment: Unlike accelerators or CVCs, no investment is required. This reduces risk and increases speed. 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐭𝐡𝐞 𝐫𝐞𝐩𝐨𝐫𝐭 𝐧𝐨𝐰. 𝐬𝐞𝐞 𝐥𝐢𝐧𝐤 𝐢𝐧 𝐜𝐨𝐦𝐦𝐞𝐧𝐭 𝐬𝐞𝐜𝐭𝐢𝐨𝐧!

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No script. No prep. 🎬   In our latest 5 Questions, 10 Seconds format, we put Maximilian Florian Schöngen, our Global Creative Lead, on the spot. The challenge? Answer five rapid-fire questions on creative media with no time to prepare.    ⚡ Why does a media agency need a creative lead? ⚡ How do you know if a creative media idea will actually work?   Max shares how intuition and insight work hand in hand, why creative direction is essential in media planning, and how the right idea can move seamlessly from concept to measurable impact. His perspective shows what happens when creative and media thinking truly collide and why that’s where the magic happens. 🎥 Watch the full video for a quick glimpse into the role creativity plays in shaping media strategies at a global scale.   #Mediaplus #MediaplusGlobal #5Questions10Seconds #CreativeMedia

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𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗻𝗲𝘄𝘀 𝗳𝗼𝗿 🇨🇭𝗦𝘄𝗶𝘀𝘀 𝘀𝗽𝗼𝗿𝘁𝘀 𝗳𝗮𝗻𝘀: The joint venture 𝗥𝗦𝗠𝗚 𝗸𝗶𝗰𝗸𝗲𝗿 𝗦𝗰𝗵𝘄𝗲𝗶𝘇 𝗔𝗚 between Ringier Sports Media Group and Kicker Ventures has officially received the 🟢 green light from the competition authorities in Germany and Austria. At the heart of this partnership is the launch of the 𝗸𝗶𝗰𝗸𝗲𝗿 𝗖𝗛 𝗮𝗽𝗽 – a proven success in Germany, now tailored for 🇨🇭Switzerland. Together with the local strength of sport.ch, we are building a new digital sports ecosystem: locally rooted, internationally connected, and powered by premium journalism and smart technology. For RSMG, this step is both strategic and emotional: expanding our international platform model while strengthening our home market. With kicker as the strongest sports brand in the German-speaking world, we’re uniting complementary strengths to shape the future of digital sports journalism in 🇨🇭Switzerland. To the RSMG Media Release: https://lnkd.in/eR7HET7f Bärbel Schnell | Stilian Shishkov | Tim Kollmann | Lucas Haenni | David Meier | Markus Krienbühl | Alexander Grimm | Dr. Lars Thomas Ihme | Stefan Benkert | Christopher Tausend, CAIA | Kira Schiller |Anita Dünner | Tobias Offergeld | Tommy Dobs | Nadja P. | Johanna Walser | Lennart Löscher | Bjoern Rosenthal | Panagiotis Sourilas | Oliver Kühn | Ringier | kicker | Olympia-Verlag GmbH

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𝗦𝘁𝘂𝗱𝘆𝗶𝗻𝗴 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮, 𝗜𝗻 𝗖𝗼𝗻𝘁𝗲𝘅𝘁: 𝗠𝗲𝗲𝘁 𝗗𝗜𝗖𝗘 Social media is a scrolling, multi-post environment, but most (scientific and applied) marketing research treats it as if users engage with one post at a time. Against this backdrop, Hauke Roggenkamp, Johannes Boegershausen, and Christian Hildebrand introduce DICE: Digital In-Context Experiments—a research tool that simulates real, scrollable social feeds to study how users engage with content in context. 🔎𝗞𝗲𝘆 𝗳𝗶𝗻𝗱𝗶𝗻𝗴𝘀 𝗳𝗿𝗼𝗺 𝘁𝘄𝗼 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝗶𝗲𝘀 Case Study 1 demonstrates how negative surrounding content (e.g., disaster news) can damage brand attitudes, but only when users actually pay attention. Case Study 2 shows that ad recall depends more on dwell time than feed position, challenging traditional assumptions about top-of-feed advantage. 💡𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝗶𝗮𝗹 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲𝘀 (𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀) • DICE gives managers control over the data and enables segmentation by user characteristics—unlike opaque platform A/B tests • Use DICE as a sandbox to test content without risking brand reputation or budget, allowing iterative, low-cost experimentation • Marketers can fine-tune in-house content and compare it against influencer or user-generated content for effectiveness. • Identify which content elements drove success and apply those insights across platforms and campaigns. • DICE is user-friendly and complements existing tools (e.g., ad copy surveys) with behavioral data and experimental control. 👉Importantly, an accompanying open-source app is available at https://dice-app.org. #SocialMedia #Marketing #Research #DigitalMarketing JM ADVICE SERIES | 𝗗igital Frontiers

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💫 Project Launch: GADMO 2.0 – „Wissen, was Fakt ist.“ We’re proud to announce the official launch of German-Austrian Digital Media Observatory (GADMO) 2.0, the next phase of the German-Austrian Digital Media Observatory – the largest alliance of fact-checking teams and research institutions in the German-speaking region. 📰🤝🎓 GADMO unites leading partners from journalism, academia, and technology to counter online disinformation through media analysis, fact-checking, and scientific research. 🤖🔍 As a project partner, we advance research and development in digital multimedia analysis within the Media Intelligence field. Our #dss team creates semi-automatic, AI-driven detection tools to support fact-checkers in identifying AI-generated and manipulated images, videos, and audio. 👉 Learn more about GADMO and our mission at: www.gadmo.eu Institut für Journalistik (TU Dortmund) | APA – Austria Presse Agentur | dpa Deutsche Presse-Agentur GmbH | CORRECTIV | AFP | Athens Technology Center

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