Luke Tilsley

🧠 AI won’t replace agencies. Agencies that use AI will. In this Think with Google article: Agencies who adopt AI with clarity, speed, and trust are outpacing everyone else. Here’s what sets them apart 👇 🚀 1. Start fast. Iterate faster. → 71% of high-performing agencies use AI to test quicker. → They fail faster—and learn faster. -------------------------------------------------- 🤝 2. Clients don’t want AI hype. They want AI help. → Great agencies co-create tools with clients, not for them. → That builds trust and loyalty. -------------------------------------------------- 🔍 3. Focus on people, not just platforms. → They use AI to unlock human creativity - not replace it. → It's not about “AI vs talent.” It's about AI with talent. -------------------------------------------------- ⏳ 4. The gap is widening. → Agencies lagging behind cite “lack of clarity.” → The leaders test, train, and transform. -------------------------------------------------- 💡 AI isn't the future of marketing. It’s the superpower for those brave enough to use it well. 📣 Clients will notice who’s playing catch-up… and who’s leading the charge. ♻️ Repost to help your agency evolve faster. 🧠 Follow Luca Senatore for more on AI, Leadership & Growth.

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According to iBusiness, 84% of the top 100 SEO agencies in Germany offer GEO services. For 30% GEO is already a top focus area. For 7% GEO is the number 1 priority!

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The myth of aggressive CTAs is killing your conversion rates. Most CTAs scream “BUY NOW” or “GET STARTED” without addressing the     real friction behind user hesitation.  → People don’t want to feel trapped → They hate immediate commitment → They fear making the wrong choice And yet... most CTAs feel like pressure, not permission.   Here’s what actually works: ➡️ LOW-PRESSURE LANGUAGE ❌ “Buy Now” → ✅ “See Options” ❌ “Get Started” → ✅ “Explore Features” These subtle shifts ease anxiety and can lift clicks by 47%. ➡️ CLEAR NEXT STEPS ✅ “View Pricing (2-minute overview)” ✅ “Schedule Demo (15 minutes)” Clarity removes hesitation. ➡️ VALUE-FOCUSED MESSAGING ❌ “Sign Up Now” → ✅ “Access Free Templates” ❌ “Join Today” → ✅ “View Success Stories” Focus on what they get, not what they must do. When these principles are applied, conversion rates often jump by 60% or   more. The best part? Better leads More trust No pressure Stop pushing. Start connecting. Because the best CTAs don’t yell. They invite. #ConversionOptimization #MarketingStrategy #CopywritingTips  #UXWriting #GrowthMarketing

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"SEO is dead." Heard that one lately? Well... hot off the press: it's not. Not even close. Aleyda Solís just shared findings from a fascinating experiment: • ChatGPT couldn't access a freshly published page - even with web browsing turned on • The answer it gave matched Google's SERP snippet word-for-word • Gemini outperformed ChatGPT, fetching the full page even before it was indexed • And most importantly: to show up in AI-generated answers, you still need to rank on Google So yes - even in the age of AI, Google's search results are still calling the shots. AI is pulling answers from Google. If you're not ranking, you're not showing up. SERP optimisation is still crucial. Want the full story? Link's in the comments 👇 https://lnkd.in/eY3RZt7r

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“I spend $4.5k/month on Google Ads… but I have no idea if it’s working.” A real quote from a message on LinkedIn last week. And honestly? Not uncommon. Here’s why this happens (even with a decent-looking campaign): ❌ No clear conversion tracking - phone calls, form fills, chats? Zero data. ❌ Optimising for clicks, not leads - high CTR ≠ high intent. ❌ Google Ads account and website aren’t speaking the same language. ❌ No idea what success looks like - no targets, no benchmarks, just spend. Want to fix it? ✅ Track real conversions - not just traffic. ✅ Use call tracking tools and CRM integrations to close the loop. ✅ Set up clear KPIs: CPL, conversion rate, ROAS - and actually review them. ✅ Align ad copy with landing pages - same message, same offer. Google Ads isn’t a “set and forget” platform. If you don’t know what you’re looking for, it’ll happily spend your money - without telling you what you got back. #GoogleAds #PaidSearch #PPC

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