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I am Patrick Cotting 🌟, an entrepreneur and strategy & marketing consultant. My journey…
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Artikel von Patrick Cotting, Ph.D.
Aktivitäten
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💬 „Wer heute aus taktischen Erwägungen Handlungsspielräume abtritt, verfügt morgen über weniger Optionen, wenn sich die Lage dreht.“ FDP…
💬 „Wer heute aus taktischen Erwägungen Handlungsspielräume abtritt, verfügt morgen über weniger Optionen, wenn sich die Lage dreht.“ FDP…
Beliebt bei Patrick Cotting, Ph.D.
Berufserfahrung
Ausbildung
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Completed the leading Swiss education and certification program for members of the Board of Directors (so-called "Verwaltungsrat").
The program focused on providing models, cases and insights in improving the effectiveness of Board of directors. This was given by lectures and discussions with different Professors as well as Directors from multinational and family owned companies. A perfect combination of research, practice and education.
Conducted by the Center for Corporate Governance…Completed the leading Swiss education and certification program for members of the Board of Directors (so-called "Verwaltungsrat").
The program focused on providing models, cases and insights in improving the effectiveness of Board of directors. This was given by lectures and discussions with different Professors as well as Directors from multinational and family owned companies. A perfect combination of research, practice and education.
Conducted by the Center for Corporate Governance of the University of St. Gallen, Prof. Dr. Martin Hilb. -
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Activities and Societies: Anderson School of Management
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Activities and Societies: AIESEC Fribourg
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Bescheinigungen und Zertifikate
Ehrenamt
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President
Sportschützen Tafers
– 6 Jahre 1 Monat
Developed the vision, new strategy, improved the fortune of the sports club by factor 7 and we got 4 active members at the Olympic Games in Beijing 2008. All-in-all a huge success and an invaluable experience.
Veröffentlichungen
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Der Sponsoring- und Event-Marketing-Ansatz
Universitätsverlag Rudolf Trauner Linz
The most complete publication on the theories, effectiveness models, success factors and controlling approaches of sponsorship and event marketing activities.
Based on action research and a meta analysis on all sponsorship research that was published between 1970 and 1999.
Kurse
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Change Management
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Event Management
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Financial Strategies for NPO
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Neue Konzepte im VR-Management
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Promouvoir une institution culturelle
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Sponsorship & Partnership Management
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Projekte
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Harvard Business Publishing Education - AI Case Lab
This is a pioneering project exploring how generative AI can enhance and transform case-based teaching. I am working with new AI-driven tools designed to:
📌 Generate teaching notes for HBS cases
📌 Customize teaching plans to fit specific class objectives
📌 Simulate case discussions to refine teaching strategies
I collaborate with a select group of educators and shape the future of case method teaching. AI is not here to replace the human element in education—it’s here to amplify…This is a pioneering project exploring how generative AI can enhance and transform case-based teaching. I am working with new AI-driven tools designed to:
📌 Generate teaching notes for HBS cases
📌 Customize teaching plans to fit specific class objectives
📌 Simulate case discussions to refine teaching strategies
I collaborate with a select group of educators and shape the future of case method teaching. AI is not here to replace the human element in education—it’s here to amplify it. -
UNESCO World Heritage Fortezza di Bellinzona
–Heute
Resonsible for evaluating the Governance structure.
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A+E Networks / The History Channel
–Heute
Setting-up partnerships and business development in Switzerland.
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Partnerwise - the tool for managing sponsorship, subsidy and other requests
–Heute
Partnerwise is the most efficient and effective tool for managing requests for sponsorship and subsidies. Take contact with us to learn more, or visit the website www.partnerwise.ch.
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Advertising, Marketing and Sponsorship campaigns in Ski resorts and Tourism Locations
–Heute
Setting-up and managing the sales of one of the biggest Media networks in the tourism regions in the Alps (Switzerland, France, Italy, Austria, Germany). Connecting brands, such as VOLVO, M&G Investments, Graff Diamonds, Icebreaker, SYZ Private Bank and others with ski schools and ski lift companies (infrastructure branding, snow parks, lift branding, story telling, experiential marketing etc.).
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CCI MEDIA
–Heute
Developing and implementing "connecting solutions" to get new clients, and to increase passion and loyalty of existing clients and stakeholders.
Andere Mitarbeiter:innenProjekt anzeigen -
UNESCO Weltkulturerbe Stiftsbezirk St. Gallen
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Strategy evaluation, development and implementation work for the Unesco World Heritage Site Abbey of St-Gall.
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Skioo
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Helping to "launch" Skioo: strategy, business development, partnerships, marketing, media, PR
Andere Mitarbeiter:innenProjekt anzeigen -
Projet Zoo-Musée La Chaux-de-Fonds
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Consolidation and realization of the vision and strategy of the project "zoo-musée"
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SwissRe Corporate Solutions and their engagement for SolarImpulse on the HISTORY CHANNEL
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See the results here:
http://www.flightforthefuture.comAndere Mitarbeiter:innenProjekt anzeigen -
Samsung Brand Experience and Sponsorship Strategy
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Evaluating and developing the new brand experience and sponsorship strategy for Samsung Switzerland.
Andere Mitarbeiter:innenProjekt anzeigen -
Château de Colombier
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Study on the Future of the Castle of Colombier and its museum
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HYDROS - Multiplying Energy
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Being responsible to develop the strategy further and to find business and marketing partners.
See also here:
http://pinterest.com/pin/265149496783094420/Andere Mitarbeiter:innenProjekt anzeigen -
Château de Grandson (near Yverdon/CH)
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Developing the Strategy 2014+
including
- Vision
- Positioning
- Strategy
- Benchmark Study
- Stakeholder Analysis and Survey
following CCI's 9P management model.Andere Mitarbeiter:innenProjekt anzeigen -
Schweizerische Management Gesellschaft SMG
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Strategy, Marketing, Media, Sponsorship & Partnership Consulting & Coaching
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EpicTV
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Helping in making EpicTV relevant and successful :-)
(strategy and business development of the fastest growing outdoor and extreme sports platform) -
PlanetSolar - First Around the World with Solar Energy
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Developing partnerships worldwide. Coaching and managing events worldwide.
Andere Mitarbeiter:innenProjekt anzeigen -
LE TECHm - the tech museum in Moutier
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Analyzing the market, the stakeholders, developing the vision, positioning, uniqueness factors, principles in CCI's 9P model and the business plan for a re-launched and new museum in Moutier, Switzerland.
Andere Mitarbeiter:innenProjekt anzeigen -
Sensler Museum
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Developing a new vision, strategy and finance approach for the Museum
Andere Mitarbeiter:innen -
Auszeichnungen/Preise
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M&M Global Awards 2015: Shortlisted in the category "Best Content Creation Award"
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Shortlisted for the M&M Global Awards 2015 with the project:
Flight for the future: Pioneers in risk (Swiss Re Corporate Solutions / A+E Networks).
see: http://www.flightforthefuture.com
http://www.mandmglobal.com/news/15-07-15/mm-global-awards-2015-shortlist-revealed.aspx
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Swiss Sponsorship Award
Swiss Sponsorship Think Tank
Winner of the Swiss Sponsorship Award with the project Swatch Shoot my Ride.
See: http://www.cci-media.ch/index.php/en/swatch-snowpark -
President of the Jury
Swiss Sponsorship Awards
Heading since 2013 the Jury for the Swiss Sponsorship Awards.
Prüfungsergebnisse
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Ph.D. in Economics and Sociology (Dr.rer.soc.oec), Johannes Kepler Universität Linz
Prüfungsergebnis: Summa cum laude
Sprachen
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English
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German
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French
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Swiss German
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Organisationen
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ESB Marketing Netzwerk
Partner
–Heute
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Jetzt anmelden und ansehenWeitere Aktivitäten von Patrick Cotting, Ph.D.
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Ein neues Kapitel – Die Smart Company Revolution beginnt Nach einer intensiven und bereichernden Pause – voller Reisen, Reflexion und Neugier –…
Ein neues Kapitel – Die Smart Company Revolution beginnt Nach einer intensiven und bereichernden Pause – voller Reisen, Reflexion und Neugier –…
Beliebt bei Patrick Cotting, Ph.D.
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🚨 Wichtige Mitteilung an alle, die nicht mehr Kind, aber noch nicht ganz erwachsen sind: Das Landesmuseum ist gesetzlich dazu verpflichtet, sein…
🚨 Wichtige Mitteilung an alle, die nicht mehr Kind, aber noch nicht ganz erwachsen sind: Das Landesmuseum ist gesetzlich dazu verpflichtet, sein…
Beliebt bei Patrick Cotting, Ph.D.