Stefan Kringel

Adapt or disappear? In today’s fast-moving world, total brand overhauls can spark growth – or spark outrage. For heritage names, the backlash can be brutal. But does that mean brands should avoid change altogether? In Built to Last, our series with Frontify, we dive into the high stakes of reinvention: when a rebrand breathes new life into a business, and when it risks erasing the very things people recognise and trust. Read the full article here > https://lnkd.in/eHyMsN6y

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📣 NEWS: In a first-of-its-kind collaboration, LiveRamp, Publicis Groupe Middle East, and Beiersdorf joined forces to activate first-party retail transaction data through LiveRamp’s clean room, driving smarter media, deeper measurement, and exceptional business results. By leveraging deterministic insights from Carrefour’s retail data, Beiersdorf drove: 📈 +102% incremental revenue 📈 +53% new shopper growth 📈 94% new-to-brand lift This partnership proves the measurable impact of data collaboration at scale, connecting brands, agencies, and retailers to deliver real business outcomes through trusted data collaboration. Read the full case study here 👇 https://lnkd.in/eVUzBdZX Read the press release here 👇 https://lnkd.in/e74-CFhf  Hind Abou Lteif, Media Lead, Beiersdorf, commented: "Our first pilot with Carrefour, Publicis, and LiveRamp truly showcased the power of deterministic audiences. By combining retail data and media via clean rooms, we achieved exceptional results in our online campaigns, surpassing even our Ramadan benchmarks, which is one of our highest-performing periods. This proves the real impact of leveraging deterministic audiences at scale." Mazen Mroueh, Head of Performance Product & Operations, Publicis Groupe Middle East, said:  “This pilot demonstrates the real power of combining retailer data, clean room technology, and strategic media execution. Beyond the impressive uplift in revenue and new shoppers, it lays the foundation for a new era of data-driven growth across the region.” Oliver Klander, Commercial Director MENA, LiveRamp, added:  “As the market continues to develop, it is exciting to see pioneers like Beiersdorf push the boundaries of data-driven success. Working hand-in-hand with Publicis ME and our retail and platform partners to drive these results, the collaboration sets a new standard for measurable growth and true, meaningful innovation.” #DataCollaboration #RetailMedia #LiveRamp #Innovation #MENA

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"When sustainability is no longer the message, but the material, we stop asking consumers to care — and start giving them something worth caring about." Cristina Tazza writes in Campaign US why the brands doing the best work right now aren’t the ones shouting about its sustainability efforts; they’re the ones quietly rethinking the basics and finding new ways to deliver more with less. Read it here: https://lnkd.in/eVPUGVjc. #BrandStrategy #Campaign #WPP

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Colgate-Palmolive Australia claims it has reduced brand suitability incidents by 93% over a seven-month period by using DoubleVerify’s pre-bid brand suitability controls to improve media quality across its video advertising campaigns. Maria Casas, IBE Lead/Media Specialist & Digital Transformation at Colgate-Palmolive Australia said of the partnership, said:  “The strong results we are already seeing demonstrate that with the right tools, we can maximise media performance while staying true to our values of care, teamwork and continuous improvement.” https://lnkd.in/g_9CaCw7

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CTV advertising is booming, but are you measuring it correctly? 🤔 Get the ultimate guide to CTV measurement and unlock better campaign performance. Our latest blog unpacks the essential metrics you need to be watching, along with a real-world success story about how Pandora reduced their cost-per-completed-view (CPCV) by 50%, outperforming industry benchmarks. Read now: https://lnkd.in/eunpjHwM #MarketingInsights #CTVAdvertising #CTV #Measurement

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🌟 L’Oréal-backed Noli chooses Akeneo to Power Personalised Beauty Experiences. We’re thrilled to see Noli, an innovative beauty tech startup backed by L’Oréal and developed with Accenture, leveraging Akeneo PIM to take product recommendations to the next level. The platform uses facial scanning and a short quiz to create each shopper’s unique BeautyDNA profile, generating personalised skincare and haircare routines from over 200,000 combinations. With Akeneo, Noli is able to: ✨ Unify and enrich product information from multiple sources ✨ Ensure data quality and consistency across all touchpoints ✨ Support AI-driven personalisation and product matching at scale ✨ Accelerate time-to-market for new brands and regions This collaboration shows how great product data fuels meaningful, personalised customer experiences. Read the full story on Retail Systems 👉 https://bit.ly/3VY49ai #Akeneo #PIM #Loreal #ProductExperience #RetailTech #Personalization #EcommerceInnovation

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🚨 Next Best Move: The Future of Intelligence In the third edition of Croud’s Next Best Move video series, Croud’s Chief Executive Officer EMEA, Debbie Ellison explores the evolving digital landscape, diving into three key themes: 💪Power of AI - How brands can lean into automation to drive efficiency and agility ⬆️Rise of the creator economy - How brands can leverage creator partnerships at every stage of the funnel 💥Collaboration as a strategic necessity - How strong partnerships drive better returns Don’t miss out on insights from Croud and Born Social's experts Lucy Rogers Callum McCahon Graham Abrey, on the latest trends shaping the way brands can stay ahead of the game. Watch the video here: https://lnkd.in/eeaWy9Bd #NextBestMove #DigitalMarketing #GrowthStrategy #CroudMarketing #DataDriven #CreativeExecution

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At first glance, the relationship between brands and consumers may appear transactional—a product for a price, with loyalty driven through perceived value. But today's consumers expect much more—73 percent expect brands to understand their unique needs and expectations, a shift that has redefined marketing from traditional tactics to fostering human-centered connections with their audiences. HBS Professor Jill Avery, who teaches the online course "Creating Brand Value," highlights this significant shift in the marketing world, encouraging marketers to adjust their mindset.

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