Stève Marc Cattin

🚀 AI is not just a technology shift, it is a core strategic asset and a leadership imperative. Over the past two weeks, I have had the privilege of speaking with more than 30 CEOs and, in many cases, their private-equity investors, about one of the biggest questions in business today:   How do we turn AI uncertainty into ROI? 💡 This week’s GenAI tip for AI Enthusiasts: AI will not magically produce ROI. But with visible, deliberate leadership, it can, and it already is for those who act. 🔎 The reality we discussed: 💡 Pilot Purgatory: MIT found that only about 5% of AI pilots achieve rapid revenue acceleration; for the rest, results are flat. 💡 The barrier is leadership, not technology: Culture, clarity on ROI, and visible executive ownership drive adoption. 💡 The edge goes to early movers: CEOs who act now gain a competitive advantage in EBITDA, efficiency, and resilience AND preserving their culture. 📊 Real-world examples we shared: 💡 A mid-market service firm cut proposal timelines from 6 weeks to 10 days, landing $8.4M in new contracts. 💡 JPMorgan Chase’s COIN platform saved 360,000 hours of legal work, automating commercial loan agreement review. 💡 Zalando cut image production from 6–8 weeks to 3–4 days and reduced costs by 90% using AI. 💡 A regional logistics company invested $125,000 and 12 weeks in AI-powered route optimization, improving delivery efficiency by 34% and growing revenue by 280% in two years. That investment allowed them to expand from 3 states to 12 states over the next 2 years, stealing share from bigger players like UPS and Fedex. ✅ Takeaway: AI adoption is 10% about technology and 90% about leadership. Winning CEOs are not asking “What can we automate?” They are asking “What challenges do we need to solve, and how can AI help us solve them better?” 💬 Your turn: If you are leading a company today, where do you see the first quick win for AI in your business? 👇 Share in the comments, please. #Leadership #AI #GenAI #PrivateEquity #ROI

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We recently closed an enterprise deal with a public company in 4 weeks - a cycle that usually takes 12-16 weeks. All thanks to strategic multi-threading. Here's how it happened: → Met one of their team at an event in Germany and engaged in real conversations. → Ran linkedIn thought leadership ads. → Another team from their company came inbound few weeks later. → Kicked-off POC. I sent personalized email to champions as POC was gaining momentum. → Continued linkedIn product ads to target account. → Tapped back to Germany contact to advocate for us. → Sales and marketing worked in parallel with brand presence, ads, and conversations happening simultaneously. The lesson? All this didn’t happen in sequence. It happened in parallel. Most teams think multi-threading is just “more people.” It’s actually about orchestrating the right touches from the right people at the right time across product, brand, and relationships. Timing matters along with your tactics. Do it well, and it shortens deal cycles and strengthens long-term trust.

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