Bayer | Consumer Health

In a marketplace full of choice, trust is the difference between a product and a partner in health. Last week in Leverkusen, a team of creative partners came together to answer the question: What role does an iconic brand like Bayer play in helping consumers decide who to trust as their partner in health? In a fragmented market, a strong parent brand can unite a diverse portfolio, make decisions simpler for people, and signal quality and reliability at a glance. As many say: Si es Bayer, es bueno – recognition should feel like reassurance. The team took a deep dive into the company, its history, and its commitment to culture and communities across the globe. It walked away with a sense that a company can be more than a brand - it can be a connection that helps people live better lives. Partnerships are how we make this real – combining expertise to create clear, consistent experiences that earn trust over time. We're excited by the work ahead and welcome perspectives from across our community. #HealthForAll #HungerForNone Omnicom Philippe Krakowsky Tom Rothenberg Maddison Lord Andrés Ordóñez Andrea Cajiao Helene Yan Sven Theobald Philipp Schuster Jeff Donald Diana Scholz Annina Weber Michael Preuss Olena Paul Annika Kleschautzky Thore Grimm Anna Jablonski Malte Kalsbach Elena Kratter Markus Breglec Holger Tromp

🚀 Meet our 2026 Science Fellows, seven trailblazers shaping the future of self‑care. Their curiosity, leadership, and breakthrough thinking help us crack tough challenges, spark new waves of innovation, and enable billions of people to live healthier lives with the most trusted self‑care solutions.🌍 Congratulations to the 2026 Consumer Health Science Fellows: Konstanze Bedal from our Phyto & Biotics Technology Platform team (Darmstadt); Jacob de Zoete from our Data Assets, Analytics & AI team (Berlin); Christoph K. from our Packaging Sustainability team (Basel); Shabbir lobo, Ph.D from our Product Development team (Morristown); Sabine Rabini from our Global Medical & Clinical Affairs Phytomedicine team (Darmstadt); Kevin Stokes from our Solid Dose Formulations Development team (Morristown); and Xiao Wu from our Phyto & Biotics Technology Platform team (Darmstadt). Here’s to the science and scientists shaping tomorrow. ✨ #TeamBayer #HealthforAll #HungerforNone

We’re proud that Bayer ranks #1 overall in the 2026 Food and Agriculture Benchmark out of 350 companies worldwide — and in the top 5% of 2,000 companies assessed by the World Benchmarking Alliance. Our #1 position in the Healthy Food Systems category reflects the progress driven by our signature Nutrient Gap Initiative, which aims to enable access to essential vitamins and minerals for 50 million people in underserved communities by 2030. The Healthy Food Systems category evaluates concrete actions that shape healthier, more sustainable diets, from improving nutritional profiles and responsible marketing to diversifying product portfolios with healthier alternatives. WBA’s scorecard shows what's possible when companies lead through partnership, systems thinking, and long term commitment, while reminding all of us that progress must continue. Consumer Health’s contributions include: 🔹 Expanding essential prenatal nutrition access for 5.6 million women and their babies, together with Vitamin Angels, through Multiple Micronutrient Supplements (MMS) interventions, education and advocacy 🔹 Bringing nutrition education and solutions to 116,000+ people in India, Indonesia, Kenya, and South Africa with reach52, powered by community health workers and smart, low connectivity technology 🔹 Investing €5 million to expand R&D and production capacity for nutritional supplements in Indonesia, enabling governments, NGOs, and partners to scale MMS access for women worldwide Leadership in this space isn't a title. It’s a responsibility to keep moving with partners, to scale what works, and to help build resilient, inclusive food and health systems for the communities that rely on them most. #HealthForAll #HungerForNone #TeamBayer

The rapid advancement of AI creates powerful opportunities to accelerate our vision of helping billions live healthier lives, faster and smarter. It also means continuously strengthening our knowledge and readiness while staying closely tuned to emerging developments to fully leverage AI for our consumers and customers. 🤖 #TeamBayer attended CES 2026, the world’s largest annual tech event and launchpad for next-generation consumer health innovation, where AI has moved from being a feature to becoming the foundation of modern consumer technology. Check out the top 5 trends with potential relevance for the future of consumer health, with prevention and early detection framed as the primary value proposition: 1. AI Everywhere – Devices now learn, anticipate needs, and enrich daily experiences. 2. Smarter Wearables – Wearables are becoming always-on, connected ecosystems with unobtrusive intelligence. 3. Environmental Intelligence – Alternative to or complementing wearables with environmental monitoring and assessments for better health. 4. Robotics for Daily Life – Assistive robotics, from exoskeletons to humanoids, is moving into everyday use. 5. Aging & Health Tech – Smart sensors and adaptive devices enable aging in place with better visibility for caregivers. Cristina Nitulescu Hy Nguyen Chris Stanisz Maria Givens Nate Ohl Jeremy Rose Ajay Sharma Khara Bozler Hutchinson

If synchronized sign flipping were an Olympic sport, these two would win gold 🥇 Did you know that the immune system is the body's superpower? Take the quiz and test your knowledge together with Parasport TSV Bayer 04 Leverkusen world para champion @Markus Rehm and @Tabea Bahlke from Crop Science.

Stay Comfortable This Winter with No-Drip Nasal Care ❄️👃 Cold weather and dry indoor air can make congestion even harder to manage—but relief doesn’t have to be messy. Our #TeamBayer expert Zhangjie Xi shows why “no drip” technology in sprays like Astepro and Afrin is a game-changer. In our demo, traditional sprays tend to run forward or drip backward toward the throat—definitely not ideal. No-drip formulas, on the other hand, stay right where they’re needed, delivering targeted relief without the mess. This season, choose comfort and precision for your nasal care routine.

🌍 This week, our leaders are in Davos engaging with partners from around the world to advance bold ideas and practical solutions that strengthen health systems, elevate prevention, and expand access for all. Across the Forum, we’re contributing to conversations that reflect some of our core priorities: 🔹 Scaling self‑care and consumer health innovation to empower people to manage their health anytime, anywhere. 🔹 Reinventing health systems through AI, digital innovation, and next‑generation care models that boost equity and resilience. 🔹 Unlocking innovative financing models that expand affordability, accelerate impact, and strengthen health systems long‑term. 🔹 Championing women’s health and women’s leadership by advancing access, innovation, and global representation. As we look ahead, we remain committed to embedding sustainability into everything we do — recognizing that human and planetary health are deeply interconnected and essential to long‑term wellbeing. Together, we’re building #HealthForAll #HungerForNone. 💙 #WEF2026 #Davos #Innovation #SelfCare #TeamBayer

Winter wellness starts with something simple: being able to breathe comfortably. ❄️🌊 As temperatures drop, many of us feel it in our noses first, which is why we’re focused on making seasonal breathing easier for everyone. #TeamBayer scientist Michelle Kelleher is here to share how we’re redefining nasal care in the US with a unique blend of science and creativity. Introducing Afrin Saline Burst—our latest innovation designed to keep you comfortable all season long. What makes it special? ✅ Nature-inspired sourcing – seawater from the pristine waters of France ✅ Dual nozzle design – a gentle mist for everyday moisture and a jet spray for fast congestion relief Because when you breathe better, winter feels a whole lot brighter.

Helping billions live healthier lives isn’t easy, but it’s worth it. Discipline, teamwork, research, and science all come with challenges. But when the mission is clear, #HealthforAll #HungerForNone, every effort matters. At Bayer, we’re committed to delivering the most trusted self-care solutions so people everywhere can take charge of their health. Because when health improves, lives transform. The mission makes it worth it.

Enjoy Winter Comfort Without the Burn ❄️ Hearty meals and holiday treats can sometimes lead to heartburn, but relief is closer than you think. At Bayer, we’re proud to offer Alka-Seltzer, trusted for generations to help you feel better fast. Its key ingredient, sodium bicarbonate, works like a natural neutralizer, calming acidity and bringing quick relief. In our latest video, #TeamBayer's Maggie Gandhi, PharmD, MBA shows the science behind the fizz—watch how Alka-Seltzer gets to work in seconds. Because winter should be about warmth and celebration, not discomfort.