ShanghaiZhan Podcast

Upcoming layoffs at advertising agencies: How can you get ready? Tripitakka's Jean-Michel Wu says those who find a path out of the industry will do so through the strength of their client relationships. #advertisingindustry #agencylayoffs #relationships #shanghaizhan #shanghaizhanpodcast

Young talent is the lifeblood of the advertising/PR agency. So why are so many being turned away from potential opportunities? To Tripitakka's Jean-Michel Wu, it's the agencies that haven't found a home for young talent in the AI world. #advertisingagencies #advertising #talent #ai #advertisingcareer #shanghaizhan #shanghaizhanpodcast

To Tripitakka's Jean-Michel Wu, HR and Talent Management in agencies have to change and evolve their roles. Listen to the full interview here: https://lnkd.in/gr8SCCDw #talentmanagement #hr #advertisingindustry #teamdynamics #psychologicalsafety #adbusiness #shanghaizhan #shanghaizhanpodcast

What's the key to surviving the recent advertising industry talent shake-up? To veteran talent consultant and coach, and Tripitakka founder Jean-Michel Wu, it's about maintaining your client relationships. These are the relationships that follow you, and it's something that no agency CEO can take away. Jean-Michel thinks that people get hung up on titles, which he feels are not representative of one's true capabilities. He thinks people who are caught in the midst of a talent re-adjustment have to let them go. He also believes that agency talent management needs to adapt to the times. He believes that talent leaders have become too analytical and need to focus more on building a strong agency culture. Or listen here: https://lnkd.in/gr8SCCDw Listen on Apple Podcasts, Spotify or 小宇宙。Or listen here: #shanghaizhan #shanghaizhanpodcast #agencymodel #agencytalent #holdingcompanies #advertisingindustry

What's the role of Creatives in the new agency model? Creativity comes from everywhere, according to Jacco ter Schegget 舒嘉泉. It's therefore essential to know we have leaders who can judge good creative quality and taste. #shanghaizhan #shanghaizhanpodcast #creativeagency #creativetalent #ECD #newagency #advertising #advertisingbusiness

As agencies and marketers increasingly use AI tools in research and decision-making, is there a role for the strategist in the new agency model? Jacco ter Schegget 舒嘉泉 believes that the planner's role has never been more important, but their skill set needs to be broader, covering the entire consumer journey funnel. #shanghaizhan #shanghaizhanpodcast #newagencymodel #advertisingagency #strategicplanning

Is in-housing a bad idea? According to a 2023 survey, 82% of companies now report having an in-house advertising agency. Jacco ter Schegget 舒嘉泉 says marketers will never get rid of outside agencies. #shanghaizhan #shanghaizhanpodcast #advertsingagencies #inhousing

This week's full episode reaches YouTube! Click the link and enjoy one of our most popular programs to date. Thanks Jacco ter Schegget 舒嘉泉for providing us all his insights on the future of agencies. https://lnkd.in/gBBrTCV4. #shanghaizhan #shanghaizhanpodcast

What would a new model agency look like today if we were going to build it from the ground up? Agency veteran and marketing consultant Jacco ter Schegget 舒嘉泉 thinks Western companies could learn from Chinese agencies on how to be more agile and flexible. He also believes gaming companies have superior customer service platforms that could help agencies get closer to their clients. Jacco doesn't think agencies are going away, despite Mark Zuckerberg's prediction. They continue to provide a valuable service to their clients, but they have to drive more mid-funnel solutions. How would you build the modern agency from the ground up? Listen to the episode here: https://lnkd.in/gTf57Nxx or Subscribe on Apple Podcasts, Spotify, or 小宇宙。

Why have some of the multi-national brands completely missed new product trends embraced by social media influencers? Influencer agency Socially Powerful CEO Majid Bahi, PhD provides his perspective. #r&d #influencerbrands #influencermarketing #shanghaizhan #shanghaizhanpodcast