Make

"If you take a flawed process and throw AI at it… don’t you just end up with the same flawed process that simply runs faster?” That’s one of the questions our VP of Market Strategy, Darin Patterson, explored with Andreas Stryz, CTO and Co-founder of FINN ⤵️ Their advice for companies adopting AI: → Start with real business problems, not tech hype. → Balance compliance concerns with the risk of missing innovation. → Build adoption into company culture, stop relying on one-off projects. The key takeaway: AI isn’t just about tools. Success comes from curiosity, culture, and starting before everything feels "perfect.” Watch the full conversation: https://ma.ke/3WjXqaA 

See the future of agent building in Make with Sebastian Mertens, our Head of applied AI, and Jan Meinecke, Co-Founder of 9x 🚀 → Sebastian will demo the major updates announced during Waves ‘25, showing you firsthand how we are making AI agent development faster, more intuitive, and more powerful as we head into 2026.  → He will walk through the next generation of Make AI Agent, the upgraded AI Toolkit v2, the new Context Extractor for better agent awareness, and the Code Executor for extending agents with custom code. Expect feature deep dives, practical guidance, and an open Q&A so you leave knowing exactly what's possible with Make agents in 2026. 🗓️ Date: Wednesday, October 22, 2025   🕔 Time: 5:00 pm CET | 4:00 pm UK & Ireland | 11:00 am NY | 8:00 am SF  🎟️ Registration is free: https://ma.ke/4nPfupe

Waves ‘25 is in the books, and we LOVED it 🌟 → It was a privilege to welcome 700+ members of the Make community from all over the world for two days of automation + AI, magic, bringing together some of the brightest minds we know. → A huge shout-out to the entire team for working hard on this event, and of course, to our amazing sponsors: monday.com, Adaptavist, Canva + Leonardo.Ai, ActiveCampaign, Aircall, Typeform, Webflow, Vapi, Apify, Boost.space, LinkedIn, Customer.io, and Bright Data. And finally, thanks to everyone who came! 📸 Don’t forget to share your photos from the events on social media, and tag #Waves25 If you couldn’t make it, watch the recording from the Keynote livestream here: https://ma.ke/4qd8G6G Until next year!

The excitement at Waves ‘25 is real - and we’re only halfway through ⚡️ Here’s a taste of the action so far: 🚀 Kickoff Keynote: Make leaders shared the latest in AI and automation - plus new features that give you more control and flexibility than ever. → Watch the keynote: https://ma.ke/4qd8G6G  → Here’s everything we announced: https://ma.ke/434DMU7 ⚙️ Freestyle or framework? Paths to automation governance for maximum ROI: Diego Alberti, Scott Cauthen, and Gabriel Stock explored how different governance models can shape automation success. 🌟 Product release highlights 2025: From faster building to smarter AI tools, Daniel Born, Sebastian Mertens, and German Bernhart shared the newest features to get more out of Make. → Introducing Maia by Make: http://ma.ke/3KXMbSO  → The next generation of Make AI Agents: http://ma.ke/4ofYg44 🤖 To agent or not to agent? That is the question: What can AI agents really do for your business? Lilith Brockhaus broke it down with real examples and first steps. 💡 Driving an AI Transformation: Sara Maldon and Blaine Carter discussed what it takes to build a workplace ready for AI - culturally and practically. 🤝 You down with MCP? Yeah, you know me! German Bernhart and Dominik Kadera talked about how MCP is reshaping how AI connects to tools - and how Make is helping lead the way. #Waves25

It was a BIG morning of Make updates from Waves ‘25! Our product team shared what’s next for Make and how we’re helping you build, accelerate, and scale through visual orchestration - our way to view and manage everything happening across your automations and AI systems. Here’s your recap:   ⚙️ Build: Go from idea to automation faster → Maia by Make (waitlist open): Your buddy that helps you build AI and automations in natural language. → If–Else & Merge modules: Handle complex logic with ease. → Scenario run replay: Test, debug, and backfill data with one click. → Scenario sharing: Share automations with your team or the community. → Subscenarios: Turn scenarios into reusable functions. ⚡ Accelerate: Bring AI directly into your workflows → AI Agents evolution (waitlist open): Build the new iteration of visual agents in action in the scenario builder. → Library of AI Agents: Start with expert-built templates. → Module Tools: Instantly turn modules into AI tools. → Make Code: Run Python or JavaScript directly inside your scenario. → Make AI Provider: Use LLMs in Make without external APIs. 🌍 Scale: See and manage everything in one place → Make Grid: Now available to all customers, with expanded monitoring and management capabilities.  → MCP Server & Client: Connect Make with AI systems like Claude or GitHub. → Scenario rate limits, authenticated webhooks, and team-level operations: improved control, stability, and security as you grow. Read the full recap and explore what’s new: https://ma.ke/434DMU7  #Waves25

Potential isn’t a goal, it’s a starting point 🚀 It’s achieved through practice, play, failure, and perseverance. The potential of AI will be realized by those who Make it Happen. Waves '25 main day has officially started, with our CEO, Fabian Q. Veit, on stage for the keynote. If you couldn’t make it onsite, you can watch the livestream here: https://ma.ke/4qd8G6G  #Waves25

Can’t make it to Munich? You can still watch the full Waves ‘25 Keynote live 🎥 For the first time ever, we’re bringing the main stage to you on Thursday, 16 October, 10:30 am CET - free to watch online, sponsored by LinkedIn. We’ll explore the latest capabilities of AI and automation, lift the lid on the latest product updates, and supercharge your inspiration. 🎙️ Speakers: → Fabian Q. Veit Veit, CEO, Make → Patrik Šimek Simek, CTO and Co-Founder, Make → Anton Danilov, VP of Product, Make  → Darin Patterson, VP, Product Advocacy & Market Strategy, Make → Daniel Born, Head of Product, Automation Experience, Make → Sebastian Mertens, Head of Applied AI, Make → German Bernhart, Principal Product Manager, Make → Anastasi Horňáková, Head of Product, Scalability, Make Nothing beats being there in person, but if you can’t make it, register for the free livestream! #Waves25

We wrapped up Waves ‘25 pre-events with a Happy Hour to connect, unwind, and celebrate the partners who make so much of this possible 👏 🏆 Partner Awards 2025 AI Partner of the Year: makeitfuture | Integration, Automation & AI Solutions Partner of the Year (Global): Globant Partner of the Year (EMEA): Blinno GmbH Partner of the Year (North America): Axe Automation Partner of the Year (Rest of the World): Drew Tech Rising Star (EMEA): NOA Rising Star (North America): CapabilitySource and Workiflow Rising Star (Rest of the World): GB Advisors Technology Partner of the Year: monday.com New Technology Partner of the Year: Vapi Co-Marketing Technology Partner of the Year: LinkedIn Innovation Technology Partner of the Year: Meta Thanks to everyone who joined us - see you tomorrow for the main event! Doors open at 9:30 am, keynote is at 10.30 am CET 👋 Can’t make it to Munich? Watch the livestream: https://ma.ke/4qd8G6G  #Waves25

Waves ‘25 is ON, with pre-events like The Current and Partner Days today before the main day tomorrow ⤵️ At The Current, attendees are diving into expert-led workshops designed to sharpen their Make skills, including: 🧰 The automator’s toolkit with Daniel Born, covering tips and tricks to build smoother, faster automations. 🤖 The AI advantage with Michal Zlatoš, showing how to add AI to any scenario, from simple workflows to advanced AI Agents and Tools. And we haven’t kicked off the main agenda! More to come as #Waves25 continues.