adidas

Celebrating football legends at our HQ ⚽🇩🇪    Pure goosebumps as we welcomed the entire former German national team who won the FIFA World Cup in 1990 to our HQ campus in Herzogenaurach.     35 years after lifting the FIFA World Cup trophy, three of these most famous German football stars ever took the stage to share stories, laughter, and the passion that shaped generations: Rudi Völler, Jürgen Klinsmann and Lothar Matthäus. 🙌  For our colleagues and their families and friends, it was a journey back in time to one of football’s greatest moments.    👀 Special surprise: Three lucky fans from the audience went home with signed replicas of the iconic 1990 Germany jersey – a true piece of football history.    Thank you, legends, for bringing back the unforgettable magic and spirit of 1990. ✨    #inside3stripes #adidasFootball 

Every step feels lighter when someone believes in you. It’s the push that keeps you going. 💪    For Aly Mazhar, a leading Egyptian fitness coach, it’s his daughter – cheering, clapping, and pressing the button that pushes him further. When she says, “You got this, Baba,” he really does. Whether it’s a race, a workout, or just another busy day, we all have that +1 who keeps us going.   Who’s your +1?     #YouGotThis #EVOSL 

Claimed and conquered 🥇 Hawi Feysa takes the win in Chicago with a time of 2:14:56 - and seals her first ever World Marathon Major title. 👟 #Adizero Adios Pro Evo 1 #YouGotThius

Step into CONFIRMED UNIVERSE ✨    Brought to you by CONFIRMED – our boutique platform and community hub – we recently unveiled our immersive CONFIRMED UNIVERSE experience in Seoul, South Korea. Blending fashion, art, and local culture, here’s how we created an unforgettable experience:     🎨 Art exhibition and interactive experience zone: In collaboration with the global art fair Frieze Seoul, our exhibition presented a bold reinterpretation of works by leading artists.      👟 Limited edition product curation: Guests were invited to explore our iconic Superstar and statement collections that were only available on the CONFIRMED app.      🎤 Live performances: Reflecting the vibrant atmosphere of Seoul, attendees were treated to a live show from creative platform Soul to Seoul, lighting up the venue with high-energy performances.    #adidasCONFIRMED #inside3stripes #adidasKorea 

☕ 👀 Grab a tea or coffee and find a comfy reading spot: Our next #inside3stripes newsletter is here! ⚽ How we shaped the history of World Cup balls from 1970 to today: From Trionda to Brazuca and the 1970 Telstar – each ball has a unique story to tell. 🤝 How Jürgen Klinsmann builds environments for teams to thrive: Hear his views on working in different cultural contexts, people development, and more.     ✨ A.C.E. program: Learn how we’re enabling young creators to grow with the 3-Stripes, empowering China’s next generation of design talent. #inside3stripes #adidasfootball #ItStartsWithYou 

It's a party: This is how we celebrate TRIONDA at our HQ 🎉 ⚽ 💬 Experts from our football team took the stage to discuss the incredible 3,5-year journey of TRIONDA, the Official Match Ball for the FIFA World Cup26™ – from design and product development to the cutting-edge technology inside, and rigorous testing. ⚽ We invited our team mates to join a first touch challenge at the event – simply electric: Falling from up high in our ARENA building, five bold football enthusiasts tried catching TRIONDA at first touch. What a show. 🙌 🏆 Besides a TRIONDA, the winner took home a signed jersey, tickets to a World Cup qualifier match of their choice with their favourite plus one, and eternal fame #inside3stripes. The rest of the crowd queued up for hours to secure a mini TRIONDA from a claw machine - big fun! A massive shoutout to the teams behind TRIONDA! 👏 #inside3stripes #FIFAWorldCup26 #TRIONDA #adidasFootball 

Unveiling TRIONDA: The Official Match Ball for the FIFA World Cup26™! 🌍⚽ Today marks a monumental moment as we kick off the countdown to football’s biggest international tournament, introducing you to TRIONDA – meaning three (Tri) waves (Onda).   🇨🇦🇲🇽🇺🇸 The ball's bold red, green, and blue design connecting in a form of a triangle in the center of the panel is a celebration of the host nations – Canada, Mexico, and the USA – symbolising three nations coming together to host the tournament for the first time. 👀 Viewed up close, we subtly embossed icons celebrating each country and giving extra grip onto the matte base of the ball: A Star for the USA, a Maple Leaf for Canada and an Eagle for Mexico. 💡 Crafted with a brand new four-panel construction and featuring our latest Connected Ball Technology, TRIONDA enables faster in-game officiating decisions and more insight into gameplay than ever before. 🛒 Available now in adidas retail stores, selected suppliers, and online. 👉 Follow @Trionda on TikTok to experience the FIFA World Cup26™ and the months before through the eyes of the Official Match Ball – set to be a main character in the biggest show on earth! #FIFAWorldCup26 #TRIONDA #adidasFootball  

🏁 We kicked into high gear for the Singapore Grand Prix     This weekend, the Singapore Grand Prix takes over Marina Bay – and the 3-Stripes are firing on all cylinders. Celebrating the debut season of our partnership with the Mercedes-AMG PETRONAS Formula One Team, our ‘Light The Bay’ campaign brings trackside exhilaration to the city:    🏎️  Immersive racing simulators inviting consumers to take a ride are spread across the island in our stores and pop-ups! We even transformed our Brand Centre Orchard into a pit lane experience where you can step into the driver’s seat or join the pit crew.     👀 At Raffles City, the 2025 Mercedes-AMG F1 W16 E PERFORMANCE steals the spotlight – offering fans a close-up of cutting-edge speed and engineering.      🤝 An exclusive group packed out Brand Centre Orchard for rising star Kimi Antonelli – who’s already making waves on the grid – to get a taste of the high-octane weekend ahead.      Now charging into race day, we’ll be cheering on George Russell and Kimi Antonelli at one of the toughest circuits on the calendar! When the floodlights blaze and the crowds roar, the world will see Singapore light up like never before.     #adidasmotorsport #SingaporeGrandPrix #LightTheBay

We all need someone to make us believe.     As Hervé Renard leads Saudi Arabia’s national team through World Cup qualification, belief turns into a shared journey. With Abdulaziz Al Shammari, Yara Abuljadayel, and our Adi Runners Riyadh community, this story shows how belief grows stronger when it’s passed on. 🫶     #YouGotThis #HerveRenard #EVOSL 

Making waves with ‘The Sound of Superstar(s)' in Paris 🤘 Nearly 7,000 music and 3-Stripes lovers joined us in the adidas arena in Paris for an unforgettable night of live music with a stellar line-up, celebrating the iconic Superstar sneaker. 🎙 Artists spanning genres and generations performed at this special show, all owning the stage in Superstars and adidas Originals looks: Belgian-French pop icon Angèle, Afrobeats Nigerian superstar Asake, French rappers Luidji and La Mano 1.9, bold new voice Theodora, UK artist Shygirl and DJ and producer SSSound. We were impossible to miss, with a huge part of the arena transformed into a giant Superstar shoebox – an unmistakable landmark. 🙌 #adidasOriginals #adidasSuperstar