HUGO BOSS

At HUGO BOSS, our employees are our greatest asset, and their health and well-being are at the heart of everything we do. This is why we’re committed to providing holistic support to our teams worldwide.    This week, Employee Care Day at our Metzingen campus gave an opportunity to discover something new — activities including mindfulness and resilience workshops, fitness sessions, relaxation techniques, and health checks offered moments of connection and care, empowering our employees to prioritize their physical, mental, and emotional health.      Globally, we’re thrilled to support initiatives like Mental Health days in Ticino, Recharge Days in Australia and Mental Health Awareness Month in the U.S., ensuring we provide similar support to our international colleagues.    Today is #WorldMentalHealthDay, so remember: looking after yourself is always worth it!    #insideHUGOBOSS 

Formula 1® has always been about speed, precision, and pushing boundaries — and now, BOSS is bringing it to the fan experience.       BOSS and the Aston Martin Aramco Formula One™ Team have partnered with EPAM Systems, Inc., to create an immersive virtual activation that redefines how fans engage with motorsport, inviting them to get inside the mind of a BOSS. Utilizing the latest spatial technology, powered by Apple Vision Pro, the experience puts participants at the heart of the action, utilizing the latest spatial technology and powered by Apple Vision Pro.    Launched ahead of the Singapore Grand Prix, the activation is available instore only at select BOSS locations in London, Paris, Düsseldorf, Barcelona, Las Vegas, Dubai, and Singapore, until October 15 — stop by and challenge your reflexes and strategic thinking inspired by real race strategies, and a thrilling Test Lap.    Get inside the mind of a BOSS: on.hugoboss.com/BF1 

Last week, the BOSS Bottled Beyond launch took New York City to bold new heights with an unforgettable celebration!     Global superstar and BOSS Fragrances ambassador Maluma made history, as the first artist to perform in-person from above the 86th Floor Observatory of the Empire State Building. Livestreamed worldwide, his electrifying performance captivated audiences and honored his Colombian heritage during Hispanic Heritage Month, with the colors of the Colombian flag lighting up the iconic skyscraper.       The night continued at Mercer Labs, where VIPs including fellow ambassador Bradley Cooper explored the immersive world of BOSS Bottled Beyond. From sensory rooms to captivating photo moments and high-energy DJ sets, the event embodied the daring spirit of BOSS.       Relive every bold moment of the night: on.hugoboss.com/NYC 

Interactive NFC (Near Field Communication) technology takes center stage in the latest BOSS THE CHANGE drop.     First introduced in our Magic Moment Hahnenkamm 2024 activation, NFC integration — which lets devices communicate wirelessly— seamlessly merges technology and style. In collaboration with Zatap, this exclusive new collection features innovative garments crafted with cutting-edge AeoniQ™ material and now enhanced with inbuilt NFC tech.     By tapping the NFC tag on your garment, you can unlock exclusive content, share feedback, and join THE CHANGE Collective — our early adopter community shaping the future of fashion.       Tap into THE CHANGE Collective. Dive into the details: on.hugoboss.com/BTC     #BeYourOwnBOSS   

Once again, we brought our HUGO BOSS colleagues together on campus for the global livestream of the BOSS fashion show. Our ON AIR TV Studio was transformed into a shimmering silver space inspired by Milan’s Fonderia Macchi. Double B-branded silver macarons added a sweet touch to the unforgettable front-row atmosphere!       Thank you to everyone who joined us for this incredible moment, to celebrate the contrasts and creativity of the BOSS Paradox.     Where did you watch the Spring/Summer 26 livestream from? Share with us in the comments!       #BeYourOwnBOSS #insideHUGOBOSS 

Step into the BOSS Paradox, where bold contrasts redefine the rules of fashion. BOSS unveiled a bold Spring/Summer 26 collection at Milan Fashion Week yesterday, celebrating the harmony of opposites with versatile looks that redefine creativity and individuality. The runway cast featured Anok Yai, Ashley Graham, model and recent BOSS campaign star Amelia Grey, with BOSS brand ambassador and globally acclaimed K-pop superstar S.COUPS closing the show. VIP guests including brand ambassadors David Beckham, Aaron Pierre, Ishaan Khatter, and Khaby Lame brought star power to the front row. The show took place in the historic Fonderia Macchi, an industrial space transformed into a breathtaking stage of raw textures and the fluid elegance of contemporary art, centered around a stunning installation by Dutch artist Boris Acket. Learn more about the Spring/Summer 26 collection: on.hugoboss.com/SU26 #BeYourOwnBOSS  

Step into the Paradox — where simplicity and order collide with chaos and disorder. Tune into our livestream tomorrow at 11:30 a.m. CEST to discover the BOSS Spring/Summer 2026 collection! #BeYourOwnBOSS 

Chaos meets order at Milan Fashion Week. Don’t miss the Paradox — the BOSS Spring/Summer 26 Fashion Show on September 25.    AI artist and creative director Joann is one of four digital artists BOSS collaborated with to create dynamic storytelling in the digital space, generating pretzels in fantastical forms.    #BeYourOwnBOSS 

The HUGO BOSS Foundation is dedicated to creating a lasting impact by supporting initiatives that protect our planet’s most vital ecosystems. Through strategic partnerships, we empower organizations that share our mission to be “Bold for the Planet” and drive meaningful change where it matters most. We recently welcomed our two long-term partners — Coral Gardeners and Grameena Vikas Kendram Society for Rural Development (GVK Society) — to our headquarters for an inspiring "Earth & Ocean" talk. This was a chance for our colleagues to learn about the incredible impact these projects are making — from pioneering coral reef restoration across the globe, to transforming the lives of tribal communities in South India through regenerative farming. We are excited to continue supporting these innovators, and look forward to driving more change together! Learn more about the HUGO BOSS Foundation and our mission: on.hugoboss.com/HBF

Rest in peace to a true BOSS — a pioneer who reshaped the fashion world with his modern take on Neapolitan tailoring. Our thoughts are with his family and team as we honor his remarkable legacy.