matelso GmbH

matelso GmbH expert interview: Frank Motejat on “Digitalization in car dealerships is no longer an option – it’s essential for survival!” | The whole interview linked in the post! Digitalization in car dealerships is more than just an IT project — it is the key to efficiency, customer loyalty, and future viability. Frank Motejat, Managing Director of Autohaus Mothor GmbH, talked with our colleague Michael Grubert about day-to-day operations at a car dealership group with 330 employees, data, AI, humanity, and why now is the time to get started with digitalization. Here are some of Frank’s main takeaways out of the conversation: → About data infrastructure in car dealerships: "We have lots of systems and therefore lots of duplicate entries – and errors. Anyone who manages to break this cycle and really have a single database will be way ahead of the game." → About data driven corporate culture:  "The big challenge is getting people who are still living in the analog age to embrace digitalization. That’s the only way to target customers with specific information – for example, about electric mobility or second cars." → About the use of algorithms and AI in business processes and communication:  "There isn’t a single personal letter I don’t write using AI. But this is hardly happening in other car dealerships, yet — everyone in the business needs to radically rethink their approach." Get the whole scoop in the written interview and the video here: https://lnkd.in/efa96khQ!

#matelsoTopJob #wearehiring – KI / Machine Learning Engineer (m/w/d) | Link in den Kommentaren! Du bist ein erfahrener Entwickler mit Schwerpunkt auf KI und Machine Learning und willst an echten Produkten und Services arbeiten, die in der Welt des Online Marketings und Vertriebs zum Einsatz kommen? Du hast Lust, Künstliche Intelligenz-Modelle und intelligente Assistenten zum Leben zu erwecken und in marktreife Lösungen zu verwandeln, die täglich in Unternehmen eingesetzt werden und deren Erfolg maßgeblich vorantreiben? Und Du möchtest Teil eines Teams sein, das mit modernster Technologie und viel Leidenschaft die Zukunft der Digitalisierung am Schnittpunkt zwischen Marketing und Sales gestaltet? Wenn Du diese Fragen mit JA beantwortest, dann suchen wir genau Dich – zum nächstmöglichen Zeitpunkt – als KI / Machine Learning Engineer (m/w/d) am Standort Kaiserslautern. Bei matelso arbeitest Du in einem interdisziplinären Team, das innovative Produkte rund um KI, Big Data und Marketing-Technologien entwickelt – und damit Unternehmen hilft, Daten in Erfolgsgeschichten zu verwandeln. → Mehr Informationen zum Stellenangebot findest Du hier: https://lnkd.in/eQSV5dxP Wir wachsen aktuell stark und suchen auch in anderen Bereichen neue Kollegen: → Sales & Account Manager (m/w/d) im Bereich SaaS https://lnkd.in/eDPRB3NW) →IT Systemadministrator Linux (m/w/d) (https://lnkd.in/eyBtRPCC) Oder bewirb Dich direkt per Mail an [email protected]. Deine matelso GmbH Ansprechpartnerin ist Stephanie von Ploetz. Wir freuen uns darauf, Dich kennenzulernen! Den Link zur Ausschreibung sowie allen anderen offen Stellen findest Du in den Kommentaren!

matelso GmbH meets triqualis | One year of powerful partnership in software development! A big thanks goes out to our software development partners at #triqualis for an amazing year of collaboration and innovation. Their expertise has been a key asset in driving our projects forward. We truly value their contribution to our team and are excited for what’s ahead. Here’s to many more milestones together! Let's get the show on the road!

Recap: OMT Agency Day & Conference | What a rush, what a success! Last week the matelso GmbH team consisting of Nicole Arne, Michael Grubert, Iwen Kuhn ✓ and William Wells was presenting our products and services to two very different audiences: → at OMT Agency Day on September 25th: performance marketing & digital agencies → at OMT Conference on September 26th: SMBs, enterprises and other end customers from divers industries (pharma, healthcare & telco to name some) Thank you to everybody who visited us at our booth for the great talks, informative exchanges and valuable insights! Also our colleague Iwen successfully held a presentation about the topic lead tracking and generated a lot of buzz for us, our services and technology. And of course we had the privilege to crown the two winners of our raffles: Our congrats go out to Ellen Zeder (REACHX) and Svenja Kruft (Bauunternehmung Karl Gemünden GmbH & Co. KG). We wish you both a lot of fun with the new noise canceling headphones! To give you a glimpse into this great event...here are some impressions from both days! Enjoy!

matelso GmbH OMT Agency Day Gewinnspiel - The winner is … … Ellen Zeder von REACHX! Herzlichen Glückwunsch und viel Spaß mit den Kopfhörern! Morgen bei der OMT Konferenz geht‘s dann in die 2. Runde!

AI, ChatGPT & Google AI Overviews: How AI SEO will optimize search behavior in 2025 | Expert interview with Severin Lucks | Link in the comments below! How is AI SEO – also AIO or GEO – changing the rules of the game in marketing? In this interview with performance marketer Severin Lucks from the agency DELUCKS, you will learn why classic SEO strategies are reaching their limits, how Google AI Overviews, zero click, and search queries via tools such as Gemini influence relevant traffic — and what opportunities AI SEO now opens up. Here are four of Severin’s main takeaways out of the interview: → AI SEO is more than just keywords: those who master authority, reputation, and user experience will not only be rewarded by Google—they will also be recommended by AI systems. Quality over quantity determines visibility. → AI overviews are changing the rules of the game: information goes straight into search results. Companies that rely on superficial content risk losing up to 60% of their traffic. → The future of AI SEO lies in unique content: data, studies, and genuine insights stand out from the flood of AI content and give companies a decisive advantage. → Traditional Googling is becoming a niche activity. AI SEO ensures that companies are present in the responses provided by ChatGPT and similar platforms, as this is where decisions are made about who will remain visible in the future. Get the whole scoop! Read the interview and watch the video! Link in the comments below! And be sure to follow matelso GmbH for more insights and interesting topics around online marketing, sales processes and AI.

meet matelso @ Agency Day & OMT | 25. & 26. September 2025 in Mainz | Deine gesamte Vermarktung in einer einzigen Plattform! Auch in diesem Jahr sind wir wieder als Sponsor am 25. & 26.9. in Mainz beim Agency Day und beim OMT dabei! Unsere Kollegen Nicole Arne, Michael Grubert, Iwen Kuhn und William Wells stehen schon in den Startlöchern und freuen sich auf anregende Gespräche, einen spannenden Austausch und viele neue Trends aus der Online Marketing- und Agenturwelt! Und natürlich freuen sie sich auch darauf, sich mit Dir darüber zu unterhalten, wie Du für Deine Kunden bessere Ergebnisse erzielst und wie Du Deinen gesamten Vermarktungsprozess in einer einzigen Plattform zusammenführen kannst! Komm vorbei! Es lohnt sich! Wir sehen uns in Mainz!

“B2B LeadGen only works when marketing and sales work together.”, says Katrin Jöst in an interview for our blog! | Link to the whole interview in the comments! → How can B2B lead generation be successful in a global industrial company? Katrin Jöst, Head of Corporate Marketing at TRUMPF, provides exciting insights into strategy, technology, and collaboration between marketing and sales in her interview with our colleague William Wells. Here are 4 of her takeaways out of the talk: → Marketing and sales alignment is essential: B2B lead generation only works when both teams pursue shared goals, collaborate closely, and measure success jointly. → Data quality is a key success factor: Clean, well-maintained CRM data enables precise targeting and more efficient campaigns, resulting in higher conversion rates. → CRM and customer data platforms are the backbone: A 360° view of the customer is more important than automation alone. CRM and CDP form the core, with automation used to scale campaigns globally. → Lead handover and feedback loops drive conversion: Pre-qualification, clear SLAs between marketing and sales, and consistent feedback on lead quality ensure an efficient pipeline and better results. Get the whole scoop! Read the interview and watch the video! Link in the comments bellow! Be sure to follow matelso GmbH for more insights around the topics lead gen, MarTech and "marketing & sales, stronger together"!