PUMA Group

Together towards an active future 🌟 PUMA stands with the world’s fastest athletes – but we are equally dedicated to supporting everyday movers around the globe. Promoting physical activity is not only part of our identity, it’s a responsibility we embrace. We are proud to be an active member of the World Federation of the Sporting Goods Industry (WFSGI), and support the release of the first-ever industry 'Physical Activity Impact Report: Moving the World Towards an Active Future'. The report highlights the global crisis of physical inactivity and the urgent need to address the fact that over 1.8 billion adults and 81% of adolescents worldwide are physically inactive. We are proud to contribute to the sporting goods industry's mission of taking collective action to create positive change. Curious to find out more? Read the full report here 👉 https://bit.ly/3ScXxD3

Keeping old clothes in circulation ♻️ This week, our sustainability team organised the PUMA Swap Shop, where our employees exchanged their gently-worn PUMA apparel, footwear and accessories for other pre-loved items. Through a one-for-one swap policy, we aimed to promote conscious consumption, reduce waste, and give our gear a second life. Circularity is an important pillar of our Vision2030 sustainability targets and we also want to encourage our #PUMAFam to make sustainable choices. Every item left at the end of the day was donated to our partner charity, Charity Cat. #ForeverBetter 💚

Intern Insights: Wellbeing Edition 🍎 What is it like to be an intern in our Wellbeing team? Karina has the answers. Join us as we dive into one of her biggest projects yet: Be Well Week - our biannual initiative focussed on supporting our #PUMAFam's physical and mental wellbeing. By organising yoga classes, self-defense, cooking classes and much more, being an intern in the wellbeing team means playing a key role in shaping our employees’ experiences. See how the week came to life 👇 #LifeatPUMA

The stage is set: Introducing our Women's International Kits ⚽ Are you ready for the Women's European Championships this summer? We are - and we're bringing the heat with bold new Home and Away kits for Portugal, Switzerland, and Iceland. Each design tells a powerful story of identity, pride, and performance. In Portugal, playing ‘por amor à camisola’ - or “for the love of the jersey” - means playing your heart out for the national team. Drawing inspiration from the Quinas, the kit celebrates Portugal’s legacy and future. Striving for glory as this year’s hosts, Switzerland's kits reflect national pride through bold design. The Home kit features classic Swiss textile monograms in red, while the Away kit is inspired by the mountainous landscape and the iconic Jungfraujoch - the highest railway station in Europe. Known as ‘Stelpurnar okkar’ - or “our girls” - Iceland returns to the tournament for a fifth consecutive year. The team’s kits pay tribute to Iceland’s natural elements, with the Home kit inspired by the flow of the glaciers and the Away kit channeling the movement of the northern lights. Explore the details below 👇

We have a new Vice President Teamsport! ⚽ Dominique Gathier will take on the role of Vice President of PUMA's Teamsport business unit. He replaces Matthias Bäumer who took on the role of Chief Commercial Officer earlier this year and he will report directly to Maria Valdes, PUMA’s Chief Product Officer. Dominique has been with PUMA for 19 years and has held various positions in marketing and product development. Most recently, he worked as the Senior Director of Product Line Management for Teamsport Footwear and Equipment, overseeing our successful football boot franchises FUTURE, ULTRA and KING. All the best in your new role, Dominique! 👏

Anyone who wants to race, can race 💪 HYROX made its high-energy India debut at Mumbai’s NESCO Center with 1,650 athletes from 24 countries. From PUMA ambassadors like Bengaluru FC and India goalkeeper Gurpreet Singh Sandhu and swimmer Srihari Nataraj, to 78-year-old Virendra Sood proving age is just a number - the day was packed with standout moments. PUMA was proud to be at the heart of it - with employee participation across multiple categories. A special shout-out to our two female PUMA employees who secured a group podium finish! This marks just the beginning, with more competitions in India still to come and the HYROX World Championship qualifiers on the horizon. Let's go #PUMAFam! 🔥

The running revolution from the PUMA Archive 👟 With the running season in full swing, let’s take a moment to dive into the PUMA Archive and revisit a shoe that was truly ahead of its time - the RS-COMPUTER. As the world’s first running shoe embedded with a microcomputer, PUMA asked a question that would define the future of sports tech: what if your running shoe could think? Developed in partnership with biomechanics pioneer Dr. Peter Cavanagh, PUMA set out to transform how athletes understand performance - embedding a custom chip in the heel to track time, distance, and calories burned. The RS-COMPUTER shoe reflects our long-standing commitment to innovation, driven not by trend, but by real insight into athlete performance and needs. Discover everything you need to know about the RS Computer here 👉 https://bit.ly/4lULF6e

Go Wild Barcelona 🏃♀️ Introducing The High Point Fueled by Nitro™, PUMA’s biggest running pop-up in Europe, happening in Barceloneta, Barcelona from May 8 to 22. As part of our Go Wild campaign, this immersive experience celebrates the Runner’s High, that euphoric feeling that keeps us moving, with our revolutionary NITRO™ technology at the center. Over two weeks, you’ll get the chance to join PUMA athletes like Meritxell Soler and Jordan Diaz for runs along the iconic Barcelona coastline, enjoy talks with experts and brand ambassadors, try out our latest products, and connect with fellow runners at after-run social get-togethers. Come visit us and Go Wild - Barcelona 🇪🇸

In the first quarter, PUMA achieved sales of € 2,076 million, which is in constant currencies on last year's level, despite a challenging environment. Our adjusted operating profit came in broadly in line with our expectations at € 76 million. We introduced exciting new products such as the Speedcat Ballet and our first ever collection with Hyrox to include performance footwear and apparel. We also launched our biggest brand campaign to date “Go Wild”. PUMA remains committed to executing the nextlevel cost efficiency program which is progressing as planned. For 2025, we expect currency adjusted sales to grow in the low- to mid-single-digit percentage range and an adjusted EBIT in the range of € 520 million to € 600 million. Find out more below👇

The #PUMAFam takes on the Istanbul Half Marathon 💪 Joining thousands of passionate runners on a route rich in culture and history, 33 of our corporate and retail employees took on the challenge of the 10k run at this year's Istanbul Half Marathon. Set in the heart of the Historical Peninsula - a region that has hosted some of the world’s oldest civilizations for thousands of years - our PUMA Fam brought the energy. Beyond the physical challenge, the event allowed us to come together as a team and give back, with employees donating their steps to a partnering NGO. Congratulations to all of our runners! 🎉 #LifeatPUMA