Usercentrics

The marketing playbook is changing and privacy is at the center 🙌 On November 6, join marketers from Google, Microsoft, Semrush, Dreamdata, Intuit Mailchimp, Meltwater, AdInMo, and more for the Privacy-Led Marketing Summit, a free, one-day online event exploring how to build trust, deliver value, and grow responsibly in a privacy-first world 🌐 Whether you’re focused on paid campaigns, brand trust, content, or organic growth, you’ll discover strategies to drive results with consent, clarity, and confidence. ⏯️ Even if you can’t attend live, the full sessions will be available afterward so you can explore the ideas at your own pace. See you at the Privacy-Led Marketing Summit, an event by marketers for marketers 👋 Register here: https://lnkd.in/d6SCrPH3

It seems like the number 100 keeps popping up 👀 This week we launched our 100M Move More Challenge, an initiative from our Employee Experience Team to boost wellbeing across Usercentrics. We’ve partnered with Wellable, a gamified wellbeing platform, to track our journey toward a collective goal of 100,000,000 Wellable Points by December 31. Every activity counts! Whether individually or as a team, you’ll earn points for actions that enhance your wellbeing: 🏃🏽♀️ Walking and working out 📚 Reading a book 🎧 Listening to a podcast on wellbeing, leadership, or motivation 📵 Digital detox day 🌱 Doing an eco-friendly action 💻 Taking an online course or attending a webinar Along the way, we’ll celebrate individual achievements, highlight team results, run fun initiatives, and reward top performers and active participants. We’re ambitious, we’re motivated, and together we can hit 100M Wellable Points before the year ends! After all, we’re already a “100M company” 😉 Let’s move more, learn more, and feel #bettertogether 💪

Nobody said it was easy, but that’s exactly why we showed up for the challenge 💪 Just as we announced reaching €100M ARR, our CMO Adelina Peltea took the stage at the Future of Revenue Marketing event hosted by YOYABA, sharing the story behind the numbers. She talked about how we grew from €40M to €100M ARR in just two years, while still growing at 45%. It’s been a journey full of bold decisions, learnings, and momentum 🙌 Later, Adelina shared more about our scaling journey with Tim Rath on the Revenue Marketing Realtalk podcast. Here’s a sneak peek 👀 (Catch the full episode in the comments 👇)

Our €100M ARR celebrations are still going strong and we keep painting cities in Usercentrics blue 💙 Today, Times Square woke up like this. In case you missed it, we’ve officially landed in North America with our new HQ in New York, strengthening our global presence and accelerating the adoption of Privacy-Led Marketing in U.S. markets 🇺🇸 As our CEO, Donna Dror, put it: “We’ve reached this milestone not by doing more of the same, but by challenging the status quo. Usercentrics defined the category of Privacy-Led Marketing, proving that privacy and growth aren’t opposites; they’re partners. With innovations like Server-Side Tagging, partnerships with Google, Amazon, and Microsoft, and a growing global footprint, we’re helping brands turn compliance into competitive advantage.” We’re continuing to push boundaries, proving that transparency, compliance, and performance can thrive together 🚀 Read Donna’s full blog and find out how we’re shaping the future of Privacy-Led Marketing: https://lnkd.in/d8wqgN2Z

What do subscriptions and communities have in common? It’s loyalty that moves them 🤝 Loyalty to the brand and the services behind them in the case of subscriptions. And loyalty to the people, the values, and the messaging behind those communities. It is the value they provide that makes them attractive 💡 The experience they create. The sense of belonging, the trust, and the consistent payoff keep people coming back. That is what transforms casual users into lifelong advocates 🚀 Catch up with our CMO, Adelina Peltea, in our latest Privacy-Led Marketing Show episode 👉 https://lnkd.in/dqa698nC

Some moments only come once in a lifetime, and today is one of them 🌟 We have passed €100M ARR ($117M USD), a level reached by fewer than 200 private companies worldwide. This is more than just a number. It shows that putting people first and respecting their privacy really works. In a world where AI is moving fast, privacy is not a limitation; it is the foundation of trust. This milestone is about millions of people trusting us with their data every day. Every month we process over 7 billion consents across 2.3 million websites and apps, and we are proud to be leading the way in digital trust 🔒 Our CEO, Donna Dror, says: “Privacy is not just an obligation. It is a strategic growth engine. We are not simply ensuring compliance; we are building a foundation where trust and data privacy drive performance.” And the news does not stop there. Our new North American HQ in New York strengthens our global presence as we bring Privacy-Led Marketing to more companies in the U.S. 🇺🇸 Thank you to our team, partners, and users for helping us lead the way. Cheers to this and to what is coming next 🎉 Read more on what’s next: https://lnkd.in/dkDMAtuq

🇪🇺 Big news from Brussels: the Council of the EU just said, “No sneaky political ads on our watch!” Starting autumn 2025 (now 🍁), whenever you scroll past a political ad, you’ll actually know it’s an ad, see who paid for it, and spot if you were specifically targeted. And foreign interference? Forget it. Political ads funded from outside the EU will be banned in the three months leading up to any election or referendum. Basically, what this means to you is that your feed is about to get a lot more honest and transparent 👏 Check out the full legal breakdown with Bárbara Amaral 👉 https://lnkd.in/d7By-5fn

Privacy isn’t just about policies or GDPR. It’s about permission, relevance, and, above all, trust ☝️ We are quoting David Diaz, who shared some of the hottest insights live on stage at The Drum Live. Brands that build transparency and consent into their DNA stay in control with their customers and gain a massive competitive advantage. The key takeaway? Use just enough data, with clear consent. ✅ Because the days of the data buffet are long gone. Catch the full conversation with Phil Szymala from Visa here: https://lnkd.in/dwxDhy5A

Christina Aguilera showed us 'What a Girl Wants' in 1999 🎶 but it’s June Bolneo in the latest issue of our magazine who shows what Gen Z wants (from marketers) in 2025. 👉 They want privacy, personalization, and stories that feel real. To Gen Z, a recommendation from a micro-influencer or user-generated content (UGC) often feels more trustworthy than a polished TV commercial, and that trust drives sales. Why? 🤔 Because Gen Z wants relationships with brands that respect their choices, reflect their values, and add something meaningful to their lives 🫶 TL;DR: What matters most is not reach, it is relevance. Get the full scoop in our magazine issue “In Code We Trust?” → https://lnkd.in/dHR3Qz5q

So much is generated by AI these days that it’s getting harder to find something that feels genuine and authentic 😅 That’s why we’re standing behind Tilman Harmeling’s words from The Drum Live, a timely reminder in a world full of noise. It can be tough to tell what’s real and what’s not. Not in this case — you can tell this is real, right? 👀 So be skeptical, stay curious, and don’t be afraid to try new things. Take Tilman’s words about the future of marketing; it’s worth hearing 😉