Aierke Yermentayeva

Style and sustainability always belonged together. Our Creative Director Christiane Bördner found the right words for this matter in her latest interview with Fashion Network Worldwide: “The artificial split between ‘fair’ and ‘fashionable’ never made sense; it only served to frame responsibility as a compromise. Fortunately, this narrative is changing. More and more people, consumers and brands are realising that sustainability is not about sacrifice. It’s about progress. Because true style takes attitude.” We’re proud that the people in our company share the same vision for a more sustainable future, where transparency and innovation build the foundation for a better tomorrow. Because fashion without impact is just clothing, but fashion with responsibility can drive real change. Read the full interview with FashionNetwork here: https://lnkd.in/ewc6BHNA

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📢 EURATEX has joined the EU Textiles Ecosystem Platform as an ambassador, contributing to a wider effort to strengthen Europe’s textile and apparel value chain through structured cooperation. Launched by the European Commission under its updated industrial strategy, the platform supports the green and digital transitions across 14 industrial ecosystems. It offers a shared digital environment where stakeholders can exchange knowledge, track legislative and funding developments, and engage with the Transition Pathway for the textiles ecosystem. Our colleagues are also contributing as ambassadors across the platform’s six community workspaces: • sustainable business • digital business • skills and talent • competitive and innovative supply chains • certification and communication • community resilience and local economies Through this role, we aim to reinforce cross-sector dialogue and support coordinated actions that strengthen the resilience and competitiveness of the European textiles sector. Organisations active across the textiles value chain are encouraged to join the platform, explore its resources, and contribute to the ongoing transformation of the ecosystem. Join the platform: https://lnkd.in/daifTr7Q #EUTextiles #TransitionPathway #TCLFSkillBridge

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♻️ (Re)made in Italy – How a centuries-old industrial district is becoming a model for Europe’s circular economy. Fast fashion creates mountains of waste, but what if textiles could be truly circular? Comune di Prato is a leading European textile district with a rich history of innovation in recycling and the circular economy! From 19th-century recycled fabrics to today's regenerated fibres. Nearly half the world's export of carded woollens comes from Prato, making it “one of the most important production hubs in Europe and worldwide for the textile and clothing supply chain,” according to the city! They are proving that sustainable textiles isn't just a dream 🧶 In May, the Net Zero District project was officially launched. It is supported by fellow Italian cities of Comune di Bergamo, Comune di Parma, and Roma Capitale and part of the EU Cities Mission Enabling City Transformation programme. While the current practice of selecting and treating post-consumer textile waste by hand holds back circular economy goals, a planned innovative new plant could:  - Support mechanical recycling and precise classification of fabrics by fibre type and colour, - Collect 20,000 tonnes per year of post-consumer textile waste regionally and 13,000 of pre-consumer textile waste (around 50% of the area’s production), - Install advanced automatic sorting technologies based on Near Infrared (NIR) spectroscopy,  - Have the capacity to sort up to four tonnes per hour. 🌍 A cooperation agreement between the City of Prato and the Tuscany Region, signed at the Prato Textile Days (27-28 May) to establish a permanent textile district presence in Brussels, will allow Prato to contribute to shaping European policy on eco-design, the digital product passport, and end-of-life textile regulation.  Through collaborative governance and deep industrial knowledge, Prato is not just preparing for the green industrial transition but shaping it. From archival yarns safety e-learning platforms, the district is weaving together a future where circularity, productivity, and sustainability are one fabric. ➡️ Learn how Prato is weaving a sustainable future for textiles and shaping EU policy: https://lnkd.in/edzrajHW #MissionCities #EUMissions #HorizonEU

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Fashion’s global supply chain is broken: 45B garments go unsold every year, driving 20% of global wastewater and 8% of carbon emissions. Onshoring has been a dream, but until now, never economically viable. 💡 Rodinia Generation has built the O-factory: the first fully automated clothing production line that makes on-demand manufacturing in Europe competitive. From digital design to finished garment in 48 hours, it: 🖨 Prints directly to fabric ✂️ Cuts with CNC precision 📷 Uses vision systems & robotic sorting 🧠 Coordinates everything via a proprietary software stack One line (200 m²) can produce 700,000 garments/year across 80% of categories, with 40% lower CO₂ and zero water use. Design → Sell → Make: to eliminate overproduction. By partnering with existing European manufacturers, Trine Y. & Lau Malthe Borch and the team at Rodinia are building something capital-light, scalable, and are ready to reshape the fashion industry into something faster, cleaner, and more local. 👇 Full story in the comments. Morten Halborg Doerte Hirschberg Stefan Maard Jørn Haanæs Nathalie Öhlander Claudius Bleicher Jonas Neyer

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💡 Emotional Durability: Circular Fashion’s Hidden KPI The most sustainable garment isn’t recycled—it’s the one people never want to give up. That’s emotional durability: the bond that keeps clothes in use, repaired, and loved for years. How to Measure • Customer “attachment” surveys on pride & predicted wear • Digital product passports that log repairs, resales, months of wear • % of units repaired or resold each season How to Design for It • Timeless silhouettes over fast trends • Materials that age beautifully—think raw denim, vegetable-tanned leather • Personalisation and visible mending options that invite care Making emotional durability a design KPI extends the use phase, cuts carbon per wear, and builds loyalty. Because the most circular product is the one your customer never wants to replace. #CircularFashion #EmotionalDurability #ApparelDesign #Sustainability #CircularEconomy

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