Geoff Wright

Companies: "Content is king" But then: - 1 marketer overseeing all channels - Interns running their social platforms - $10K/mo is too expensive for content - Despite spending 6-figures on paid ads Drop the performance marketing mindset where content needs to have a clear and instant ROI. By properly investing in content, you'll attract an audience that will eventually buy from you. Or you can carry on: - Not building your brand - Not growing your audience - Not increasing inbound leads - Not getting ahead of competitors Most companies regret not properly investing resources into content sooner. Don't let that be you.

186

30 Kommentare

Most brands focus on pretty logos first Big mistake I learned this the hard way after watching three startups crash and burn in 2024 They had drop-dead gorgeous websites but couldn't explain what they actually did Here's what really drives brand success: 1. Know exactly who you're talking to 2. Write like you're texting your best friend 3. Pick colors that make sense together 4. Use the same fonts everywhere 5. Take photos that don't scream "we bought this from Shutterstock" ↳ Your strategy comes before your logo ↳ Target audience beats pretty design every time ↳ Consistent colors build instant recognition ↳ Good fonts make everything look professional ↳ Real photos connect better than stock images The website part? This is where everyone face-plants Make it so easy to navigate that your grandma could figure it out If someone can't find what they need in 5 seconds they're gone Your email list matters way more than followers Those people actually chose to hear from you Start there Build everything else around that rock-solid foundation I've watched brands absolutely dominate with logos designed in MS Paint But I've never seen one succeed without knowing their audience inside and out Focus on nailing the message first The pretty stuff? That's just icing on the cake Hope it helps :)) ----------------------------------- P.S. What's the biggest branding train wreck you've witnessed?

151

96 Kommentare

TikTok Shop creators are NOT influencers. They’re bite-sized QVC hosts. You don’t evaluate Shop creators like you do influencers: → They’re transactional, not aspirational. → Their success is measured in GMV, not likes or followers. → Viewers expect a demo, not a vibe. Understand this, and you’ll build smarter strategies on the platform.

61

17 Kommentare

M2 rumours are heating up and DTC brands need to know about TikTok's US-only app. The chatter is real. ByteDance is reportedly building a separate US app launching September 5th, with full user migration by March 2026. What's actually happening: → Internal codename "M2" with separate algorithm and data infrastructure → Designed to satisfy US regulators while keeping 170M Americans on platform → New ad platform likely means fresh measurement and attribution systems When new platforms launch, early movers typically see 20-30% lower CPMs while the market adjusts. Remember Reels in 2021? Same playbook. What smart brands are doing now: Asset audit - Lock brand handles and export current audience data Measurement prep - Set up server-side tracking that can port instantly Budget carve-out - Reserve 10-15% of social spend for 30-day M2 sprint Creative library - Prep 3 hooks x 3 angles x 3 offers for day-one testing This is still evolving. Chinese regulatory approval remains uncertain, and implementation could shift. But the playbook stays the same: be early, test smart, and let market hesitation work in your favour. Brands that moved fast on Reels, Shorts, Threads etc (despite their issues) learned valuable lessons about their creative and audiences. Same opportunity here. Are you planning to test M2 on day one? What's your biggest concern about the transition?

43

13 Kommentare

Most eCom brands still design emails like it’s 2020. But the game has changed. With AI and advanced design tools, anyone can send good-looking emails now. That’s not your competitive edge anymore. The real edge? Understanding that your email gets 2-3 seconds max of attention. Why? Because people’s inboxes are flooded with brands and newsletters. There’s less and less time dedicated to each brand - and that window is only shrinking. Most people won’t even scroll. So if your main CTA is below the fold, they won’t see it. If your message is buried in a fancy layout, they won’t read it. If your headline doesn’t make them stop, they’ll swipe away. We’ve tested this across dozens of emails: 👉 Tweaking the content below the fold? Almost zero impact. 👉 Tweaking just a few tiny details above the fold, especially in the hero section?Night and day difference in click rates. In 2025, the above-the-fold area is everything. That’s your only shot to: ✅ Show the offer ✅ Deliver the code ✅ Sell the click Not the product - the click. The product page does the rest. Email marketing isn’t about being clever. It’s about being clear, fast. Welcome to the scroll economy. Blink and you’ll miss the sale. #emailmarketing

44

9 Kommentare

Top Reasons Why DTC Brands Should Consider TikTok Shops (2/3) You've heard the hype. Now here's the proof. TikTok Shop isn't just another sales channel - it's a revenue engine backed by data, case studies, and real brand wins. TikTok gained 11.9 million more US buyers in 2024. While other platforms plateau, TikTok Shop is propelling social commerce growth at an unprecedented rate. Here's what the numbers actually say: In 2024, U.S. health and beauty sales on TikTok Shop totaled $1.34 billion, with apparel and accessories hitting $1.01 billion. TikTok Shop hosted over 8 million hours of live shopping sessions in the U.S., with 76% of livestream viewers making a purchase. In February 2024, over 81% of TikTok Shop sales came from existing customers, up from 64% in November 2023. This is literally retention built into the platform. 78% of TikTok shoppers discover products through influencers, demonstrating the substantial impact of influencer marketing on purchasing decisions. The brands that moved early are already winning. ➡️ Made by Mitchell hit $2M in 7 days.  ➡️ MySmile achieved 3x ROAS with an 80% decrease in CPA.  ➡️ A beauty brand saw 75x GMV growth through a robust TikTok Shop strategy. It's all happening right now, not speculation. The question isn't whether TikTok Shop works for DTC brands.  It's whether you're moving fast enough to capture your share before the window closes. 📩 DM us "PROOF" to see how we help DTC brands turn these stats into their reality. #TikTokShop #DTCGrowth #SocialCommerce #EcommerceStats #ProvenResults

225

57 Kommentare

How much can a new grad do? Try 16 million TikTok followers. 8 billion+ video views. And a brand voice that made an owl more famous than Rosetta Stone. When people think of Duolingo, they don’t think grammar drills. They think of: → the green owl twerking on TikTok → Duo thirsting after Dua Lipa → savage push notifications that roast you for skipping Spanish That chaos wasn’t random. It was Zaria Parvez. She joined Duolingo as an old grad in 2020. At 24, nobody expected her to define a global brand voice. But three years later? She turned the owl into a cultural icon: → 16M TikTok followers → 8B+ impressions → 7x market cap growth 3 days ago, Zaria officially announced she’s leaving Duolingo on  LinkedIn— joining DoorDash as Head of Social. That’s not just a career move. It’s proof that new grads can shape billion-dollar brands. Impact isn’t about titles or years of experience. It’s about sharp instincts, cultural fluency, and fearless execution. And it reminded me of our own journey at Jobright.ai. We’re only 3 full-time employees in the U.S. The rest? Student interns—still in school. But they’ve carried us: → polishing the product week after week → building brand awareness from scratch → launching campaigns that hit 1M+ impressions a week It’s scrappy. It’s messy. But like Zaria, it proves that talent and execution matter more than “seniority.” So to every new grad or entry-level job seeker reading this: Don’t underestimate what you can do. You don’t need permission to make an impact. Zaria turned a grammar app into culture. Our student team is building the most trusted AI job search platform. And you? You can turn your next opportunity into something bigger than anyone expects. The only requirement is: start. #JobSearch #Success #Creativity #Jobright #NewGrads

35

If you want to increase writing capacity (and protect your own sanity) as a Content Writer, you need to develop a bit of a dual personality disorder. You've got to be able to flip between "Dumb First Draft" mode and "Ruthless Editor" mode. If you're struggling to write fast enough, I'd bet my life savings that you're trying to draft while stuck in "Ruthless Editor" mode. You start a sentence. Hate it. Delete. Repeat for an hour until you give up and go for a walk. You can't edit content that doesn't exist yet. Your 'high standards' are responsible for your writer's block. Don't judge yourself in drafting mode. Your only objective is to get your dumb first draft on paper - or in the Google Doc - and then fine-tune it as a ruthless editor. During your next writing session, be clear about which personality you're stepping into for the hour.

135

54 Kommentare

Why are some freelancers still fully booked while others can’t find a single client? We're all working in the same economy with the same challenges but with wiiiiildly different outcomes. From what I’ve seen, it often comes down to: 1. Positioning (how clearly you show your value). 2. Reputation (years of consistent work that people remember). 3. Relationships (the network that sends you clients). Let’s not ignore privilege here: having savings, a supportive partner, or lower living costs can make taking risks a lot less scary (I always caveat with this). But struggling freelancers aren't less talented, just as much as successful freelancers aren't "working harder". I unpacked this in deeeetail in the latest episode of the It's Fine, I'm a Freelancer podcast, including what it means for us freelancers as a whole. Will pop a link below (or listen wherever you like to consume your pods!)

151

41 Kommentare