Jonathan Heimer

Yikes. 1 in 4 startups could leave Germany due to lack of capital. More than that probably should. I spoke at an event at the Technical University of Munich (great school btw) a couple of months back and was surprised at how many founders I met were looking to leave Germany. Much higher than I expected. https://lnkd.in/eHv2nPwT

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Spoke with Brevo's Chairman of the Advisory Board. Steffen Schebesta led Brevo's M&A for 3+ years. Here's their acquisition playbook: Steffen founded Newsletter2Go back in 2011. And he kept building it for over 7 years until it became: One of the top email marketing platforms in the German-speaking market. In late 2018, Sendinblue (now Brevo) acquired them. (but it was almost like a merger) At that time, they were both figuring out how to merge the companies. And that's how Steffen became in charge of Brevo's M&A strategy: Phase 1: Geographic Consolidation (2018-2019) → Started by acquiring Newsletter2Go to crack the German market → But Europe isn't one market - each country needs localization → So they bought local players over organic expansion Phase 2: Product Extensions (2020+) After raising €140M, they shifted the strategy: → E-commerce focus: Chatra (chat), Push Owl (notifications), Metrio (analytics) → CRM expansion: Yodel (telephony), Meet Fox (scheduling), Captain Wallet (mobile) → Infrastructure: Mail Clark (email parsing) TLDR: Early on, they focused on geographic expansion through local acquisitions. When scaling, they shifted to product capability expansion. Now, they're into platform consolidation plays. And their next M&A activity? Likely after their next fundraising round. If you were leading Brevo's next acquisition strategy, what would you focus on? #acquisitions #saas #strategy

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I’ve had many requests to share my presentation from Phiture’s Growth Phestival in Berlin. So, I decided to break it down and share the full presentation here. The session covered key strategies used by the biggest apps - but still overlooked by many others. 𝟭. 𝗢𝗻𝗲 𝗳𝘂𝗻𝗻𝗲𝗹 𝗶𝘀 𝗻𝗲𝘃𝗲𝗿 𝗲𝗻𝗼𝘂𝗴𝗵 Optimizing web funnel = finding the right match between  • audience  • storytelling (onboarding)  • monetization  • and the new layer everyone underestimates - payments Different audience segments require different combinations of these factors. You need to tailor funnels to each segment. Example: BetterMe runs dozens of funnels across niches and each niche has multiple funnel versions for sub-segments - Pilates for women, Pilates for women 40+, Pilates for men,.... 𝟮. 𝗚𝗼𝗼𝗱 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝗱𝗿𝗶𝘃𝗲𝘀 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 It’s a common misconception that all friction kills conversion. In reality, good friction can boost engagement and CR by up to 25%:  • scanners  • selfies  • interactive assessments 𝟯. 𝗣𝗮𝘆𝗺𝗲𝗻𝘁 𝗳𝗹𝗼𝘄 𝗸𝗶𝗹𝗹𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀  • Custom checkout adds +30% CR  • Apple Pay right under subscription options = +20% CR 👉 Want the full presentation with all the hacks? Comment “slides” and I’ll send the deck over

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