Jost Schaper

At IAA Mobility today, German Chancellor Friedrich Merz, Prime Minister of Baden-Württemberg Winfried Kretschmann, and Transport Minister Patrick Schnieder joined Volkswagen Group CEO Oliver Blume to celebrate the world’s first live demonstration of QS solid-state batteries powering an EV – a Ducati Motor Holding V21L motorcycle powered by QuantumScape’s QSE-5 battery cells.

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Today we launched our very first battery generation: The Unified Cell - made in Europe. 🇪🇺 Kicked off at IAA MOBILITY, PowerCo‘s Unified Cell is ready to enter the market. It will make its debut with the Electric Urban Car Family of Volkswagen, Škoda Auto and CUPRA. In combination with the new Cell-to-Pack battery system, it will set new benchmarks in the small car segment in terms of range, performance and efficiency. 👉 Why it matters: While the EV market is gaining speed and more and more models are being launched, battery cells remain a white spot for Europe‘s automotive industry. PowerCo enters the market in a crucial moment, adding know-how and expertise in a key technology of the 21st century. #IAAMobility #TechDriver

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At IAA MOBILITY 2025, MOIA and the Volkswagen Group showcase how autonomous, shared mobility is becoming reality, accompanied by exclusive interviews with Sascha Meyer, CEO MOIA, and Christian Senger, CEO Volkswagen Autonomous Mobility. The ID. Buzz AD demonstrates what Tech for the People means: smart, safe and sustainable mobility that is accessible to everyone. 🌍 Autonomous shared mobility helps reduce traffic and emissions, supporting our mission of sustainable mobility for all. 👥 As part of the Volkswagen Group, MOIA develops an autonomous turnkey solution that combines autonomous vehicles, software and services for implementation and enables cities, operators and mobility companies to integrate autonomous services into their transport system. 👉 Visit the Volkswagen Group stand to discover how we are shaping the future of mobility — from Europe, for Europe. #VolkswagenGroup #MOIA #AutonomousDriving #SharedRides #UrbanMobility #TechForThePeople

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Bentley Motors has appointed Franziska Jostock as its new Head of Communications for Europe, Middle East, and Africa (EMEA), effective immediately. She reports to both Richard Leopold, Regional Director for Europe, MEIA & UK, and Wayne Bruce, Chief Communications and DEIB Officer.   Bringing a decade-plus of experience in automotive storytelling, Franziska previously served in senior communications roles at a leading European luxury brand. At Bentley, she will steer communications strategy across the diverse EMEA region, with a focus on enhancing the brand’s narrative, digital presence, and support for the retailer network.   Franziska replaces the former incumbent and expressed her honour at joining a brand celebrated for bespoke luxury and performance. Leadership highlighted her modern approach to storytelling as a strong fit for Bentley’s evolving communications landscape.   Prior to Bentley Motors, she was a part of Porsche AG for 12.5 years and Midiengruppe RTL Deutschland. #CeoOutlookGlobal #bentleymotors #automotiveindustry #leadershipappointment #communicationsstrategy #luxurycars #emearegion #brandstorytelling #digitalcommunications #luxuryautomotive #corporatenews #brandleadership #automotivenews #luxurybrandmarketing #carindustryupdates

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I am just returning from the IAA MOBILITY Munich, where we were invited by our partners at AUDI AG to an evening event organised around their new car model. For AUDI AG this is not just a new release, this is a new beginning, the first expression of a new design philosophy, expressed as: Radical Simplicity, Clarity. To me, this feels just right. The car’s exterior design is very pure, reminescent of Audi’s roots but also very modern. But the boldest expression of AUDI AG’s new philosophy is inside the car. Instead of playing the race towards an ever larger screen in the cabin, AUDI AG decided to embed a rather small screen, which folds and disappears under the dashboard. From a positioning point of view, the focus on simplicity and clarity is exactly what I think we need. With the AI era, the value for OEMs, across industries, will not be in providing more content, but filtering content to optimize the cognitive load on the users. AI also gives the opportunity to provide much more naturally the exact information that the passenger needs at any moment, not more. This is also how Neural Concept envisions user experience. In our collaboration with AUDI AG, we hope that this software experience philosophy, into the hands of engineers, will then translate into the right experience for the consumer. Picture with Marwan Khiat who was lead designer on the interior of the car.

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Until Sunday, Munich will be the Mecca of the mobility industry, with the IAA MOBILITY and side events like ZUKUNFT NAHVERKEHR where visitors can experience the future of transportation. 🎤 I had the opportunity to moderate a panel at IAA Mobility titled "Better Safe Than Sorry – Financing the Future of Mobility". The discussion brought together Dr. Philipp Wackerbeck (Strategy&), Susan Sahl Poynor (Allianz Partners), Ronny Seidel (BNP Paribas Personal Finance) and Lawrence Hamilton (Lucid Motors) to explore how we fund innovation in mobility, and what risks and alliances shape that journey. 💡 While there was broad consensus on the importance of collaboration and long-term vision, it’s clear that the path forward is anything but straightforward. From shifting regulatory landscapes to the tension between profitability and sustainability, the panel not just gave answers, but also raised questions that have to be answered in the future. And perhaps that’s exactly what we need: 𝗺𝗼𝗿𝗲 𝗵𝗼𝗻𝗲𝘀𝘁 𝗱𝗲𝗯𝗮𝘁𝗲𝘀. Stepping off the stage and into the exhibition halls, one thing became abundantly clear: this year’s IAA is overwhelmingly focused on #electrification. EVs are no longer the future, they’re the present. And yet, the political statements made during the event stood in contrast. Both Chancellor Friedrich Merz and Bavaria's Prime Minister Markus Söder emphasized the importance of “technology openness”. But walking through the booths, it was hard not to feel that the industry has already made its choice. Thanks to the panelists for their insights and to everyone who joined the conversation. The questions raised—on stage and off—deserve ongoing attention and discussions. #IAAMobility #Electrification #MobilityFinance #TechnologyOpenness #EVTransition #FutureOfTransport #MobilityPolitics #Regulation 

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