Marcus Ackermann

The largest Last-Mile Logistics infrastructure collaboration in the DACH region 📦📦 In record time, our partnership with myflexbox has grown to over 50 integrated locations across major German cities — and this is only the beginning. By the end of the year, more than +160 myflexbox parcel lockers will be available at Storebox • Urban Logistics sites in Germany and Austria, creating the most densely connected and intelligent Last-Mile and self-storage network in the German-speaking region. This collaboration marks a new milestone for urban logistics. By combining Storebox’s extensive urban and suburban self-storage infrastructure with the open, smart locker network of myflexbox, we are setting new standards for efficiency, sustainability, and customer convenience in the Last Mile. Two Austrian-founded companies, one shared vision: to build a smarter, more sustainable, and more connected future for cities.

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8 Kommentare

95% of corporate #AI projects fail. As I recently discussed with Handelsblatt, the reason isn’t the technology itself, it’s leadership. Too often, companies focus on the latest technology but overlook the requirements that truly drive impact. Success with AI depends on avoiding three pitfalls: 1️⃣ Chaotic data: Without a clean and accessible foundation, even the best AI models fail. That’s why we’ve built secure cloud-based knowledge systems to power our teams’ work. 2️⃣ Too few AI drivers: AI transformation must start at the top and be enabled by experts. At #BCG in Central Europe, 200+ “AI Black Belts” help teams put AI to work in real contexts. 3️⃣ Ignoring fears: 40% of employees remain skeptical about AI at work. Leaders who acknowledge and address concerns build lasting trust. AI will reshape work. But it is not a question of technology. It's an essential part of the CEO agenda. Following this, success will come to those who embed it into the strategy and culture of the company. 🔗️ Read the full Handelsblatt article here (in German): https://lnkd.in/eW6KXdgj  #ArtificialIntelligence #GenAI #Leadership 

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Excellent panel discussion at dmexco yesterday on personalization and the value of data. It was a pleasure to share the stage with Steffen Bax, Dr. Bernd Fauser, and Carsten Rasner. Thank you Carsten for expertly leading us throught the conversation :-) Data and personalization are key differentiators, driving relevance for our customers and ensuring our content and services truly resonate. This superior customer experience sets us apart. Importantly, over 80% of our customers are requesting increased personalization, demonstrating their desire for relevance and their trust in our ability to deliver it. Key Callout: Personalization in journalism is fundamentally different. Unlike other use cases, tailoring content isn't the goal. The core mission – more important than ever – is to broaden perspectives and inform. #dmexco #personalization #data #OTTO #OTTOAdvertising

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Bechtle 🤝 DeepL. We have agreed on a strategic partnership for Europe with the world's leading provider of AI language technology based in Cologne.  Part of the cooperation includes the distribution of DeepL's solutions for companies and public sector clients in 14 European markets and the extensive use of AI language technology within the Bechtle Group. “DeepL is a flagship of German technology leadership. Its versatile solutions enable efficient, seamless international collaboration across language barriers,” says Dirk Müller-Niessner, Chief Technology Officer, Bechtle AG. The cooperation fits perfectly with our goal of making artificial intelligence available to our customers throughout Europe. Sebastian Enderlein, CTO at DeepL: ‘Our collaboration provides access to innovative AI language solutions that make multilingual communication more efficient, with a particular focus on compliance, data sovereignty and integration into existing IT infrastructures.’ A great match to strengthen usable AI applications in Europe! (Translated with DeepL.com) ;-)

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9 Kommentare

🚄 On my way to the 13th DIY E-Commerce Day in Cologne, where I’ll be speaking with René Groll, CDO at Gust. Alberts GmbH & Co. KG, about one of the biggest barriers to successful D2C strategies: Product Pricing. Many brands dream of direct-to-consumer: higher margins, direct customer relationships, better data. In practice, D2C often remains a side channel. Not because of poor strategy, but because of pricing dilemmas: retailers demand stability, online customers compare prices. Lower prices risk delistings, higher prices hurt conversion. Internal structures add complexity: incentives favor wholesale, pricing decisions are political and slow, and dynamic pricing tools are missing. In a market where competitors adjust prices multiple times a day, this is a serious disadvantage. The solution lies in an integrated strategy: - Clear product segmentation - Consistent trading conditions - Dynamic pricing taking real time market prices into consideration - Analytics to analyse and protect pricing decisions This approach protects retailer relationships while unlocking new growth opportunities. Companies that manage pricing professionally can turn D2C from an failing experiment into a true revenue channel.

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I will be one of the speakers, together with my colleague Cas Burggraaf, at ecoCompute in Berlin on 13 – 14 November. We will talk about “How to Build a Sustainable AI Infrastructure". The lack of standardized, real‑time sustainability data from cloud providers (frontier‑model providers) makes it hard to verify claims and to benchmark progress across projects. Without transparent metrics, teams either overestimate impact or abandon green initiatives altogether. At GreenPT we are solving this problem.

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For Dr. Ulrich Störk, Member of PwC Deutschland’s EMEA Executive Team leading Technology Alliances, the challenges behind AI adoption are real. Companies often expect immediate cost savings from generative AI, but without clean data, workforce readiness and leadership alignment, those gains remain elusive. AI success depends more on solid foundations than on flashy models. With technology evolving rapidly, planning must extend beyond today’s use cases to capture tomorrow’s opportunities. READ NOW: https://lnkd.in/gANepyPb

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People adopt new tech… but inside their existing silos. Using old workflows. Following old boundaries. New tech promises an end‑to‑end solution. It spans silos. It unifies data. It requires painful organizational change. But it doesn’t replace the legacy system overnight. For years, both systems coexist. The old system still dominates communication, roles, incentives, and thinking. People are trained on the interface, but not on how their jobs must evolve. The “end‑to‑end” solution? It’s adopted piece by piece, pulled back into silos, until it mirrors the fragmented organization it was meant to transform. Conway’s Law wins. The system still reflects the organization’s communication patterns, even when the tech is new. Transformation doesn’t move at the speed of technology. It moves at the speed of organizational change. -----------

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21 Kommentare