Tim Yevgrashyn

In the fast-paced world of tech, standing still is moving backwards. Our journey at Doodle is a testament to this fundamental truth—a narrative of strategic transformation that goes beyond typical agile buzzwords.
It was about something other than implementing another management framework when we first embarked on our continuous improvement initiative. It was about fundamentally reimagining how a 15-year-old company could think and operate like an innovative startup. The challenge? Breaking… Mehr anzeigen

In the fast-paced world of tech, standing still is moving backwards. Our journey at Doodle is a testament to this fundamental truth—a narrative of strategic transformation that goes beyond typical agile buzzwords.
It was about something other than implementing another management framework when we first embarked on our continuous improvement initiative. It was about fundamentally reimagining how a 15-year-old company could think and operate like an innovative startup. The challenge? Breaking down silos, creating transparent workflows, and ensuring every line of code connects directly to our broader strategic vision.
Our breakthrough came from an unexpected place: portfolio management. We transformed how our teams conceptualise and execute work by implementing a Kanban system that links individual tasks to company-wide initiatives. It's not just about being busy—it's about being purposeful.
The key to our approach was embracing Kaizen, the philosophy that continuous improvement involves everyone. From our CEO to individual developers, we cultivated a culture where questioning and optimising became second nature. Our CTO's perspective was pivotal: team health isn't just about individual performance but systemic alignment and constant evolution.
The results? More than just incremental improvements. We created a dynamic ecosystem where transparency, strategic alignment, and rapid adaptation became our competitive advantage. Every user story now tells a part of our larger organisational narrative.
This isn't a prescriptive roadmap for fellow tech leaders—it's an invitation to reimagine organisational agility. Our journey proves that with the right mindset, continuous improvement is more than a strategy. It's a way of organisational life.
Stay curious. Stay adaptable. Weniger anzeigen

n the video titled “Unlock the Power of Kanban+,” I discuss strategies for effectively implementing the Kanban Method to enhance productivity and drive organizational transformation. I emphasize the importance of team-specific improvements, management behavior changes, and the use of tailored metrics. Key topics include applying the Kanban Maturity Model for team assessment, overcoming barriers to adoption among top management, and advancing beyond Maturity Level 2. I advocate for… Mehr anzeigen

n the video titled “Unlock the Power of Kanban+,” I discuss strategies for effectively implementing the Kanban Method to enhance productivity and drive organizational transformation. I emphasize the importance of team-specific improvements, management behavior changes, and the use of tailored metrics. Key topics include applying the Kanban Maturity Model for team assessment, overcoming barriers to adoption among top management, and advancing beyond Maturity Level 2. I advocate for collaboration, continuous improvement, and data-driven decision-making to elevate organizational maturity and achieve successful Kanban implementation. Weniger anzeigen

Doodle, a prominent scheduling platform, sought to enhance its software development processes by moving away from traditional estimation methods like story points and T-shirt sizes, which often led to inaccuracies and increased stress among team members. Under the guidance of Agile Coach and Trainer Tim Yevgrashyn, Doodle transitioned to a “no estimates” approach, implementing probabilistic forecasting with the help of Nave’s analytics suite. This shift enabled teams to make data-driven… Mehr anzeigen

Doodle, a prominent scheduling platform, sought to enhance its software development processes by moving away from traditional estimation methods like story points and T-shirt sizes, which often led to inaccuracies and increased stress among team members. Under the guidance of Agile Coach and Trainer Tim Yevgrashyn, Doodle transitioned to a “no estimates” approach, implementing probabilistic forecasting with the help of Nave’s analytics suite. This shift enabled teams to make data-driven decisions, focus on quality, and foster a more relaxed work environment. Within six months, Doodle experienced significant improvements, including a reduction in cycle time and increased trust in the data-driven approach. This transformation underscores the effectiveness of adopting Agile methodologies and advanced analytics to drive organizational change and deliver measurable business outcomes. Weniger anzeigen

Doodle, a leading scheduling platform, sought to enhance its product development processes to maintain its competitive edge. Under the leadership of Chief Technology Officer Jens Naie and former Chief Product Officer Stephanie Leue, the company implemented Jira Product Discovery to establish a transparent and cohesive workflow. This integration enabled Doodle to align daily tasks with overarching business objectives, fostering a culture of innovation and strategic focus.

The adoption of… Mehr anzeigen

Doodle, a leading scheduling platform, sought to enhance its product development processes to maintain its competitive edge. Under the leadership of Chief Technology Officer Jens Naie and former Chief Product Officer Stephanie Leue, the company implemented Jira Product Discovery to establish a transparent and cohesive workflow. This integration enabled Doodle to align daily tasks with overarching business objectives, fostering a culture of innovation and strategic focus.

The adoption of Jira Product Discovery led to significant improvements:
• Resource Allocation: The proportion of resources dedicated to innovation increased from less than 10% to 50%.
• Strategic Planning Efficiency: Time spent on strategic planning was reduced by 93%.
• Lead Time Reduction: Lead times decreased by 25%, accelerating product delivery.

This transformation underscores the impact of implementing robust product management tools and methodologies to drive organizational change and achieve measurable business outcomes.

For a comprehensive overview of this transformation, please refer to the full case study. Weniger anzeigen

In my talk at the PMI UA Connect 2022 online conference, titled “Why Do People Think Agility with the Kanban Method is a Good Idea?”, I provide an overview of the Kanban Maturity Model (KMM), using Doodle’s journey as a case study. I define each maturity level and offer practical examples to illustrate how organizations can evolve their processes and culture to enhance agility. This discussion clarifies that Kanban is a comprehensive method for organizational transformation, not merely a visual… Mehr anzeigen

In my talk at the PMI UA Connect 2022 online conference, titled “Why Do People Think Agility with the Kanban Method is a Good Idea?”, I provide an overview of the Kanban Maturity Model (KMM), using Doodle’s journey as a case study. I define each maturity level and offer practical examples to illustrate how organizations can evolve their processes and culture to enhance agility. This discussion clarifies that Kanban is a comprehensive method for organizational transformation, not merely a visual tool. Weniger anzeigen

In 2013, Kantar Retail, a leading insight, technology, and consultancy firm within the WPP Group, embarked on developing a new Virtual Reality (VR) solution for the retail and consumer goods industry. Despite previous attempts at Agile practices, the company faced challenges in scaling these methods effectively. To address this, Kantar Retail adopted the Scaled Agile Framework® (SAFe®), aiming to enhance innovation while maintaining their dynamic culture.

The implementation of SAFe led… Mehr anzeigen

In 2013, Kantar Retail, a leading insight, technology, and consultancy firm within the WPP Group, embarked on developing a new Virtual Reality (VR) solution for the retail and consumer goods industry. Despite previous attempts at Agile practices, the company faced challenges in scaling these methods effectively. To address this, Kantar Retail adopted the Scaled Agile Framework® (SAFe®), aiming to enhance innovation while maintaining their dynamic culture.

The implementation of SAFe led to significant improvements:
• Delivery Efficiency: Major release cycles were reduced from six months to two months, and time-to-market decreased from nine months to three months.
• Responsiveness: The period to address client feedback shortened from three months to one month.
• Cost Reduction: There was a 27.5% decrease in cost per epic.
• Talent Management: Attrition rates fell from 41% to 28%, and team productivity increased by 36%-43% due to clearer roles and processes.
• Talent Acquisition: The company found it easier to attract and retain talent, thanks to increased openness and transparency.

As a consultant during this transformation, I played a pivotal role in guiding Kantar Retail through the adoption of SAFe, ensuring alignment across teams in Ukraine, the UK, and the U.S. This experience underscores my expertise in implementing Agile methodologies to drive organizational change and deliver measurable business outcomes.

For a comprehensive overview of this transformation, please refer to the full case study. Weniger anzeigen