Henkel Consumer Brands

We are proud to celebrate creative excellence in brand communication with our got2b team’s outstanding success at the 9:16 Awards 2025. 🎉   Got2b has been honored with two major awards at this year’s event, highlighting the power of bold ideas and effective brand storytelling. The team took home a special mention in the “Musical” category and earned the title of Best 9:16 Advertising – a double win that puts got2b front and center among the most creative brand campaigns of the year.   At the heart of this achievement lies an innovative campaign concept: “0% Briefing – 100% Impact.” By giving our creator full freedom, we broke away from traditional formats and embraced creativity without constraints. The result was authentic content that resonated deeply – proof that daring to make an impact sometimes starts by letting go.   Special thanks to our partners Social Match and creator Oskar Artem for their inspiring collaboration and unique creative approach.   Congratulations to everyone involved in making this campaign a reality – and here’s to continuing to redefine creative excellence in brand communication - one bold idea at a time! #ProudtobeHCB #ExcellenceinExecution 

On April 28th & 29th, we celebrated our #HenkelConsumerBrands Global InnoDays 2025 – and what an inspiring event it was! 💡 The two-day event at our headquarters in Duesseldorf was fully dedicated to #innovations of our two core categories: Laundry & Home Care and Hair. It was a truly global experience, uniting colleagues from all over the world and demonstrating the power of cross-market and cross-regional collaboration. A huge thank you to all our presenters for sharing their projects and to our amazing moderators for guiding us through the exciting sessions.   Let's maintain this momentum – innovation doesn't stop here! #HCBGlobalInnoDays2025 #ProudtobeHCB

Authentic Beauty Concept elevates hair artistry at London and Paris Fashion Week A/W25 🪮   For London Fashion Week Authentic Beauty Concept partnered with global creative ambassador Anna Cofone to craft innovative, high-fashion #hair for leading designers including Chet Lo, ERDEM, ROKSANDA and S.S.DALEY. This artistic collaboration showcased a shared commitment to #innovation, #sustainability, and #authenticity, seamlessly merging hair artistry with avant-garde fashion.    Proudly Authentic Beauty Concept also continued its collaboration with Chloé for the fourth time at Paris Fashion Week, partnering once again with renowned hairstylist Gary Gill. This partnership embodies a shared vision of natural #beauty and authenticity, bringing to life a hair concept that enhances the spirit of the A/W25 collection. For both shows local hairdresser advocates assisted the lead stylists backstage and made unforgettable memories.    Join the #AuthenticBeautyMovement and walk the runway with us! ✨ #ProudtobeHCB

At #HenkelConsumerBrands, we celebrate the spirit of being #pioneers and consumer-centric every year with the Fritz Henkel Award. This is how we honor outstanding #innovations that shape the future of our brands, meet the needs of our consumers, and protect our planet.   This week, our winning teams came together at the Hair Experience Center in our Headquarters in Duesseldorf to celebrate the 2024 award-winning innovations:   💡 Persil Compacted Disc: Dr. Uwe Trebbe, Carles Belmonte, Costi Vasile, Inga Vockenroth, Jaime Rodea   💡 Schwarzkopf Fibre Clinix: Pauline Marquet, Katharina Knopp, Madlen Fahl, Carolina von Atzingen Manocchio, Jens Delowsky   💡 got2b glued for brows & edges: Thorsten Knappe, Barbara Horstmann, Janice Mattern, Gesa Geissel, Andrea Bornträger   💡 Perwoll Glam: Corinna A. Bender, Dr. Nuria Sánchez, Nicole Bode, Mirko W., Helena (Lena) Tregubov Smart, Dwitya Umaritomo   The awards were presented by Simone Bagel-Trah, Chairwoman of the Shareholders’ Committee & Supervisory Board, CEO Carsten Knobel, and Wolfgang König, Executive Vice President for Consumer Brands. A heartfelt thank you to all participants – and congratulations to the winning teams!     #FritzHenkelAward #ProudtobeHCB #ExcellenceinExecution

Every day, mountains of dirty dishes pile up. With our #HenkelConsumerBrands dishwashing products, we strive to combat this daunting challenge. 💧

At #HenkelConsumerBrands, we are committed to a net-zero and circular future. 🌍 Transitioning from fossil to #renewable raw materials is key to reducing greenhouse gas emissions and driving #sustainability forward. We're working hard to make the packaging of our products more sustainable, by developing smart packaging solutions designed for reuse and recycling, reducing fossil-based virgin plastic, and using more recycled plastic. Where no technical solution for recycled plastic exists yet, we explore new solutions.   A perfect example is the packaging of our #Bref Power Active toilet rim blocks: - The cage is made from 30% recycled plastic. For the remaining 70%, we decided to invest into using renewable raw materials. In cooperation with our suppliers, the fossil-based raw materials for the plastic production will be replaced with renewable raws allocated by the ISCC mass balance approach. Find out more here: https://lnkd.in/eQ325g7z - And on top, in Austria, products are now in a new recyclable carton box, with 89% less plastic compared to its prior packaging.    The journey toward a net-zero and circular future requires a series of transitions and a phased approach. Investing in mass balance is a transitional step in reaching our goals. ✨ #WeTakeCare #ProudtobeHCB

✨ From effortless blow-dries to sleek wet looks – styling just got a cosmic upgrade! We’re excited to introduce the new Cosmic Blow-Dry Jelly by Authentic Beauty Concept, co-created with our Global Advocate Juliette den Ouden. This multi-functional jelly is designed for both professionals and beauty lovers – delivering smooth, lightweight results across a spectrum of styles. Whether you're aiming for an airy finish or a defined, sculpted look, the Cosmic Blow-Dry Jelly makes it effortlessly authentic. 👉 Join the #authenticbeautymovement and elevate your styling experience. #ProudtobeHCB #Innovation #AuthenticBeautyConcept

We are excited to announce the relaunch of our new INDOLA BLONDE EXPERT. A #SimplySmarter upgrade to the existing portfolio featuring a 360° Bonding System for strong blondes, built on strong #bonds. We believe there's a perfect #blonde for everyone. Our new range gives you everything you need to create the perfect blonde: -A modernized and complementary portfolio for in-salon and at-home use -New colour and care hero products with our advanced technology -The 360° Bonding System which strengthens your hair from the inner matrix to the surface for immediate and long-lasting repair #ProudtobeHCB

At Henkel Consumer Brands, sustainability isn’t just a commitment - it’s at the core of how we run our business. Through our Sustainability Strategy 2030+ and our goal to reach net-zero by 2045, we are taking concrete steps to create a real impact.   April is Earth Month – a time to reflect, take action, and accelerate our journey towards a more sustainable future. That’s why we want to highlight the milestones we’ve achieved so far:   ✅ 30% recycled plastic in our packaging is our goal – and we’ve already reached 26% in 2024. ✅ 14 production sites are now producing carbon neutral, covering 50%+ of our global production volume. ✅ Our transformation to renewable ingredients (bio-mass balance approach) is cutting 80k tons of CO₂ emissions annually – the equivalent of 30 trips by plane around the world! ✅ Enabling millions of consumers to live a more sustainable life through our innovative, high-performing products every day. Did you know that lowering your washing machine temperature from 60°C to 20°C can save up to 70% of energy? With Persil, you get excellent cleanliness, while saving energy and money.   Sustainability is a shared responsibility, and we are committed to driving change at scale. A big thank you to all our colleagues around the world! Your dedication, expertise, and commitment make all the difference. Every action contributes to our collective impact, and together, we are driving change at scale. 💙   Let’s keep pushing forward, innovating, and shaping a greener future – together.   #WeTakeCare #Sustainability #ProudToBeHCB #ExcellenceInExecution

We are proud to present the Martha Schwarzkopf Award for Women in Science, honoring female researchers in hair, fiber science, and related fields like materials science, biotechnology, and medicine. The award celebrates Martha Schwarzkopf, one of the first women in Germany to lead a company and establish the Institute for Hair Research. 🧪 Key areas of focus: • Hair research, fiber technologies, surface analysis • Biological processes in hair roots, scalp, and fibers What to submit: • Motivational letter and CV • Key publications and summary of research • Application photo (optional) Applications are open from March 8th – June 1st, 2025. Submit to: [email protected] You will receive financial support and mentorship, along with an invitation to an exclusive award ceremony. 🏆 #WomenInScience #Innovation #ProudtobeHCB