실적 최대화 캠페인 애셋 그룹

실적 최대화 캠페인 애셋 그룹은 실적 최대화 캠페인을 만들 때 추가한 이미지, 광고 제목, 내용 입력란, 동영상으로 만들어집니다. 광고 실적을 최적화하기 위해 시스템은 광고가 게재되는 특정 Google Ads 채널 (예: YouTube, Gmail, 검색)에 가장 적합하도록 확장 소재를 지능적으로 선택하고 조합합니다.

애셋 그룹은 캠페인 간에 공유할 수 없습니다. 각 캠페인에는 하나 이상의 애셋 그룹이 필요합니다. 캠페인당 애셋 그룹은 최대 100개입니다.

애셋 그룹

애셋 그룹은 테마를 중심으로 하거나 타겟 잠재고객과 관련된 애셋의 모음입니다. 애셋 그룹은 모든 광고를 조합하고 광고 목표에 적합한 모든 광고 형식에 대한 인벤토리를 구축하는 데 사용됩니다. 애셋 그룹에 대해 자세히 알아보기

애셋 그룹에는 하나 이상의 최종 URL이 포함됩니다. 최종 URL은 하나 이상 필요합니다. 특정 애셋 그룹 및 캠페인 목표의 전환 경로와 가장 관련성이 높은 URL을 사용합니다. 애셋 그룹의 최종 URL은 WEBPAGE 캠페인 기준에서 제외할 수 없습니다.

AssetGroup은 새 AssetGroupAsset을 만들고 다음을 제공하여 Asset에 연결됩니다.

  • AssetGroup의 리소스 이름
  • Asset의 리소스 이름
  • AssetGroup의 Asset 중 AssetFieldType

AssetGroup는 여러 Asset 객체에 연결될 수 있습니다. Asset는 여러 애셋 그룹에 연결할 수 있습니다. 하나의 Asset가 서로 다른 AssetGroup 객체에서 서로 다른 필드 유형을 가질 수 있습니다.

제한사항:

  • AssetGroupOperation 요청은 원자적이어야 합니다. 부분 실패는 지원되지 않습니다.
  • AssetGroupOperation를 사용하여 일괄 처리에서 애셋 그룹 리소스를 수정할 수 없습니다. 대신 일괄 처리에서 애셋 그룹 리소스를 수정할 때는 AssetGroupService와 함께 표준 GoogleAdsService.Mutate를 사용하세요.
  • AssetGroupAssetOperation는 BatchJobService 내에서 애셋을 애셋 그룹에 연결하거나 연결 해제하는 데 사용할 수 있습니다.

최소 애셋 요건을 충족하지 않고도 실적 최대화 소매 캠페인에서 AssetGroup 객체를 만들 수 있습니다. 하지만 모든 실적 최대화 캠페인에서 AssetGroupAsset을 사용하여 Asset을 AssetGroup에 연결하려고 하면 모든 애셋 요구사항이 적용됩니다. 즉, 실적 최대화 소매업체 캠페인의 AssetGroup 객체는 다음 두 가지 상태로만 존재할 수 있습니다.

  • 연결된 Asset 객체가 없는 경우
  • 모든 Asset 요구사항 충족

권장사항에 따라 모든 인벤토리에서 도달범위를 최대화하려면 확장 소재를 업로드하는 것이 좋습니다. 하지만 단일 요청에서 모든 필수 애셋을 연결해야 하며 별도의 요청으로 애셋 그룹에 애셋을 한 번에 하나씩 추가할 수는 없습니다.

자바

/** Creates a list of MutateOperations that create a new AssetGroup. */
private List<MutateOperation> createAssetGroupOperations(
    long customerId,
    String assetGroupResourceName,
    List<String> headlineAssetResourceNames,
    List<String> descriptionAssetResourceNames,
    boolean brandGuidelinesEnabled)
    throws IOException {
  List<MutateOperation> mutateOperations = new ArrayList<>();
  String campaignResourceName =
      ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID);
  // Creates the AssetGroup.
  AssetGroup assetGroup =
      AssetGroup.newBuilder()
          .setName("Performance Max asset group #" + getPrintableDateTime())
          .setCampaign(campaignResourceName)
          .addFinalUrls("http://www.example.com")
          .addFinalMobileUrls("http://www.example.com")
          .setStatus(AssetGroupStatus.PAUSED)
          .setResourceName(assetGroupResourceName)
          .build();
  AssetGroupOperation assetGroupOperation =
      AssetGroupOperation.newBuilder().setCreate(assetGroup).build();
  mutateOperations.add(
      MutateOperation.newBuilder().setAssetGroupOperation(assetGroupOperation).build());

  // For the list of required assets for a Performance Max campaign, see
  // https://developers.google.com/google-ads/api/docs/performance-max/assets

  // An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
  // and providing:
  //   the resource name of the AssetGroup
  //   the resource name of the Asset
  //   the field_type of the Asset in this AssetGroup.

  // To learn more about AssetGroups, see
  // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups

  // Links the previously created multiple text assets.

  // Links the headline assets.
  for (String resourceName : headlineAssetResourceNames) {
    mutateOperations.add(
        createAssetGroupAssetMutateOperation(
            AssetFieldType.HEADLINE, resourceName, assetGroupResourceName));
  }

  // Links the description assets.
  for (String resourceName : descriptionAssetResourceNames) {
    mutateOperations.add(
        createAssetGroupAssetMutateOperation(
            AssetFieldType.DESCRIPTION, resourceName, assetGroupResourceName));
  }

  // Creates and links the long headline text asset.
  List<MutateOperation> createAndLinkTextAssetOperations =
      createAndLinkTextAsset(customerId, "Travel the World", AssetFieldType.LONG_HEADLINE);
  mutateOperations.addAll(createAndLinkTextAssetOperations);

  // Creates and links the business name and logo assets.
  List<MutateOperation> createAndLinkBrandAssets =
      createAndLinkBrandAssets(
          customerId,
          brandGuidelinesEnabled,
          "Interplanetary Cruises",
          "https://gaagl.page.link/bjYi",
          "Marketing Logo");
  mutateOperations.addAll(createAndLinkBrandAssets);

  // Creates and links the image assets.

  // Creates and links the Marketing Image Asset.
  createAndLinkTextAssetOperations =
      createAndLinkImageAsset(
          customerId,
          "https://gaagl.page.link/Eit5",
          AssetFieldType.MARKETING_IMAGE,
          "Marketing Image");
  mutateOperations.addAll(createAndLinkTextAssetOperations);

  // Creates and links the Square Marketing Image Asset.
  createAndLinkTextAssetOperations =
      createAndLinkImageAsset(
          customerId,
          "https://gaagl.page.link/bjYi",
          AssetFieldType.SQUARE_MARKETING_IMAGE,
          "Square Marketing Image");
  mutateOperations.addAll(createAndLinkTextAssetOperations);

  return mutateOperations;
}

AddPerformanceMaxCampaign.java

C#

/// <summary>
/// Creates a list of MutateOperations that create a new asset_group.
/// </summary>
/// <param name="campaignResourceName">The campaign resource name.</param>
/// <param name="assetGroupResourceName">The asset group resource name.</param>
/// <param name="headlineAssetResourceNames">The headline asset resource names.</param>
/// <param name="descriptionAssetResourceNames">The description asset resource
/// names.</param>
/// <param name="resourceNameGenerator">A generator for unique temporary ID's.</param>
/// <param name="config">The Google Ads config.</param>
/// <param name="brandGuidelinesEnabled">Whether or not to enable brand guidelines.</param>
/// <returns>A list of MutateOperations that create the new asset group.</returns>
private List<MutateOperation> CreateAssetGroupOperations(
    string campaignResourceName,
    string assetGroupResourceName,
    List<string> headlineAssetResourceNames,
    List<string> descriptionAssetResourceNames,
    AssetTemporaryResourceNameGenerator resourceNameGenerator,
    GoogleAdsConfig config,
    bool brandGuidelinesEnabled)
{
    List<MutateOperation> operations = new List<MutateOperation>();

    // Create the AssetGroup
    operations.Add(
        new MutateOperation()
        {
            AssetGroupOperation = new AssetGroupOperation()
            {
                Create = new AssetGroup()
                {
                    Name = "Performance Max asset group #" +
                        ExampleUtilities.GetRandomString(),
                    Campaign = campaignResourceName,
                    FinalUrls = { "http://www.example.com" },
                    FinalMobileUrls = { "http://www.example.com" },
                    Status = AssetGroupStatus.Paused,
                    ResourceName = assetGroupResourceName
                }
            }
        }
    );

    // For the list of required assets for a Performance Max campaign, see
    // https://developers.google.com/google-ads/api/docs/performance-max/assets

    // An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
    // and providing:
    //   the resource name of the AssetGroup
    //   the resource name of the Asset
    //   the field_type of the Asset in this AssetGroup.
    //
    // To learn more about AssetGroups, see
    // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups

    // Link the previously created multiple text assets.

    // Link the headline assets.
    foreach (string resourceName in headlineAssetResourceNames)
    {
        operations.Add(
            new MutateOperation()
            {
                AssetGroupAssetOperation = new AssetGroupAssetOperation()
                {
                    Create = new AssetGroupAsset()
                    {
                        FieldType = AssetFieldType.Headline,
                        AssetGroup = assetGroupResourceName,
                        Asset = resourceName
                    }
                }
            }
        );
    }

    // Link the description assets.
    foreach (string resourceName in descriptionAssetResourceNames)
    {
        operations.Add(
            new MutateOperation()
            {
                AssetGroupAssetOperation = new AssetGroupAssetOperation()
                {
                    Create = new AssetGroupAsset()
                    {
                        FieldType = AssetFieldType.Description,
                        AssetGroup = assetGroupResourceName,
                        Asset = resourceName
                    }
                }
            }
        );
    }

    // Create and link the brand assets.
    operations.AddRange(
        CreateAndLinkBrandAssets(
            assetGroupResourceName,
            campaignResourceName,
            resourceNameGenerator,
            "Interplanetary Cruises",
            "https://gaagl.page.link/bjYi",
            "Marketing Logo",
            config,
            brandGuidelinesEnabled
        )
    );

    // Create and link the long headline text asset.
    operations.AddRange(
        CreateAndLinkTextAsset(
            assetGroupResourceName,
            resourceNameGenerator.Next(),
            "Travel the World",
            AssetFieldType.LongHeadline
        )
    );

    // Create and link the image assets.

    // Create and link the Marketing Image Asset.
    operations.AddRange(
        CreateAndLinkImageAsset(
            assetGroupResourceName,
            resourceNameGenerator.Next(),
            "https://gaagl.page.link/Eit5",
            AssetFieldType.MarketingImage,
            "Marketing Image",
            config
        )
    );

    // Create and link the Square Marketing Image Asset.
    operations.AddRange(
        CreateAndLinkImageAsset(
            assetGroupResourceName,
            resourceNameGenerator.Next(),
            "https://gaagl.page.link/bjYi",
            AssetFieldType.SquareMarketingImage,
            "Square Marketing Image",
            config
        )
    );

    return operations;
}

AddPerformanceMaxCampaign.cs

PHP

private static function createAssetGroupOperations(
    int $customerId,
    array $headlineAssetResourceNames,
    array $descriptionAssetResourceNames,
    bool $brandGuidelinesEnabled
): array {
    $operations = [];
    // Creates a new mutate operation that creates an asset group operation.
    $operations[] = new MutateOperation([
        'asset_group_operation' => new AssetGroupOperation([
            'create' => new AssetGroup([
                'resource_name' => ResourceNames::forAssetGroup(
                    $customerId,
                    self::ASSET_GROUP_TEMPORARY_ID
                ),
                'name' => 'Performance Max asset group #' . Helper::getPrintableDatetime(),
                'campaign' => ResourceNames::forCampaign(
                    $customerId,
                    self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
                'final_urls' => ['http://www.example.com'],
                'final_mobile_urls' => ['http://www.example.com'],
                'status' => AssetGroupStatus::PAUSED
            ])
        ])
    ]);

    // For the list of required assets for a Performance Max campaign, see
    // https://developers.google.com/google-ads/api/docs/performance-max/assets

    // An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
    // and providing:
    // -  the resource name of the AssetGroup
    // -  the resource name of the Asset
    // -  the field_type of the Asset in this AssetGroup
    //
    // To learn more about AssetGroups, see
    // https://developers.google.com/google-ads/api/docs/performance-max/asset-groups.

    // Links the previously created multiple text assets.

    // Links the headline assets.
    foreach ($headlineAssetResourceNames as $resourceName) {
        $operations[] = new MutateOperation([
            'asset_group_asset_operation' => new AssetGroupAssetOperation([
                'create' => new AssetGroupAsset([
                    'asset' => $resourceName,
                    'asset_group' => ResourceNames::forAssetGroup(
                        $customerId,
                        self::ASSET_GROUP_TEMPORARY_ID
                    ),
                    'field_type' => AssetFieldType::HEADLINE
                ])
            ])
        ]);
    }
    // Links the description assets.
    foreach ($descriptionAssetResourceNames as $resourceName) {
        $operations[] = new MutateOperation([
            'asset_group_asset_operation' => new AssetGroupAssetOperation([
                'create' => new AssetGroupAsset([
                    'asset' => $resourceName,
                    'asset_group' => ResourceNames::forAssetGroup(
                        $customerId,
                        self::ASSET_GROUP_TEMPORARY_ID
                    ),
                    'field_type' => AssetFieldType::DESCRIPTION
                ])
            ])
        ]);
    }

    // Creates and links the long headline text asset.
    $operations = array_merge($operations, self::createAndLinkTextAsset(
        $customerId,
        'Travel the World',
        AssetFieldType::LONG_HEADLINE
    ));
    // Creates and links the business name text asset.
    $operations = array_merge($operations, self::createAndLinkBrandAssets(
        $customerId,
        $brandGuidelinesEnabled,
        'Interplanetary Cruises',
        'https://gaagl.page.link/bjYi',
        'Marketing Logo'
    ));

    // Creates and links the image assets.

    // Creates and links the Marketing Image Asset.
    $operations = array_merge($operations, self::createAndLinkImageAsset(
        $customerId,
        'https://gaagl.page.link/Eit5',
        AssetFieldType::MARKETING_IMAGE,
        'Marketing Image'
    ));
    // Creates and links the Square Marketing Image Asset.
    $operations = array_merge($operations, self::createAndLinkImageAsset(
        $customerId,
        'https://gaagl.page.link/bjYi',
        AssetFieldType::SQUARE_MARKETING_IMAGE,
        'Square Marketing Image'
    ));

    return $operations;
}
AddPerformanceMaxCampaign.php

Python

def create_asset_group_operation(
    client: GoogleAdsClient,
    customer_id: str,
    headline_asset_resource_names: List[str],
    description_asset_resource_names: List[str],
    brand_guidelines_enabled: bool,
) -> List[MutateOperation]:
    """Creates a list of MutateOperations that create a new asset_group.

    A temporary ID will be assigned to this asset group so that it can
    be referenced by other objects being created in the same Mutate request.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        headline_asset_resource_names: a list of headline resource names.
        description_asset_resource_names: a list of description resource names.
        brand_guidelines_enabled: a boolean value indicating if the campaign is
          enabled for brand guidelines.

    Returns:
        MutateOperations that create a new asset group and related assets.
    """
    asset_group_service: AssetGroupServiceClient = client.get_service(
        "AssetGroupService"
    )
    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )

    operations: List[MutateOperation] = []

    # Create the AssetGroup
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    asset_group: AssetGroup = mutate_operation.asset_group_operation.create
    asset_group.name = f"Performance Max asset group #{uuid4()}"
    asset_group.campaign = campaign_service.campaign_path(
        customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
    )
    asset_group.final_urls.append("http://www.example.com")
    asset_group.final_mobile_urls.append("http://www.example.com")
    asset_group.status = client.enums.AssetGroupStatusEnum.PAUSED
    asset_group.resource_name = asset_group_service.asset_group_path(
        customer_id,
        _ASSET_GROUP_TEMPORARY_ID,
    )
    operations.append(mutate_operation)

    # For the list of required assets for a Performance Max campaign, see
    # https://developers.google.com/google-ads/api/docs/performance-max/assets

    # An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
    # and providing:
    #   the resource name of the AssetGroup
    #   the resource name of the Asset
    #   the field_type of the Asset in this AssetGroup.
    #
    # To learn more about AssetGroups, see
    # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups

    # Link the previously created multiple text assets.

    # Link the headline assets.
    for resource_name in headline_asset_resource_names:
        mutate_operation: MutateOperation = client.get_type("MutateOperation")
        asset_group_asset: AssetGroupAsset = (
            mutate_operation.asset_group_asset_operation.create
        )
        asset_group_asset.field_type = client.enums.AssetFieldTypeEnum.HEADLINE
        asset_group_asset.asset_group = asset_group_service.asset_group_path(
            customer_id,
            _ASSET_GROUP_TEMPORARY_ID,
        )
        asset_group_asset.asset = resource_name
        operations.append(mutate_operation)

    #  Link the description assets.
    for resource_name in description_asset_resource_names:
        mutate_operation: MutateOperation = client.get_type("MutateOperation")
        asset_group_asset: AssetGroupAsset = (
            mutate_operation.asset_group_asset_operation.create
        )
        asset_group_asset.field_type = (
            client.enums.AssetFieldTypeEnum.DESCRIPTION
        )
        asset_group_asset.asset_group = asset_group_service.asset_group_path(
            customer_id,
            _ASSET_GROUP_TEMPORARY_ID,
        )
        asset_group_asset.asset = resource_name
        operations.append(mutate_operation)

    # Create and link the long headline text asset.
    mutate_operations: List[MutateOperation] = create_and_link_text_asset(
        client,
        customer_id,
        "Travel the World",
        client.enums.AssetFieldTypeEnum.LONG_HEADLINE,
    )
    operations.extend(mutate_operations)

    # Create and link the business name and logo asset.
    mutate_operations: List[MutateOperation] = create_and_link_brand_assets(
        client,
        customer_id,
        brand_guidelines_enabled,
        "Interplanetary Cruises",
        "https://gaagl.page.link/bjYi",
        "Marketing Logo",
    )
    operations.extend(mutate_operations)

    # Create and link the image assets.

    # Create and link the Marketing Image Asset.
    mutate_operations: List[MutateOperation] = create_and_link_image_asset(
        client,
        customer_id,
        "https://gaagl.page.link/Eit5",
        client.enums.AssetFieldTypeEnum.MARKETING_IMAGE,
        "Marketing Image",
    )
    operations.extend(mutate_operations)

    # Create and link the Square Marketing Image Asset.
    mutate_operations: List[MutateOperation] = create_and_link_image_asset(
        client,
        customer_id,
        "https://gaagl.page.link/bjYi",
        client.enums.AssetFieldTypeEnum.SQUARE_MARKETING_IMAGE,
        "Square Marketing Image",
    )
    operations.extend(mutate_operations)
    return operations
add_performance_max_campaign.py

Ruby

# Creates a list of MutateOperations that create a new asset_group.
#
# A temporary ID will be assigned to this asset group so that it can
# be referenced by other objects being created in the same Mutate request.
def create_asset_group_operation(
    client,
    customer_id,
    headline_asset_resource_names,
    description_asset_resource_names,
    brand_guidelines_enabled)
  operations = []

  # Create the AssetGroup
  operations << client.operation.mutate do |m|
    m.asset_group_operation = client.operation.create_resource.asset_group do |ag|
      ag.name = "Performance Max asset group #{SecureRandom.uuid}"
      ag.campaign = client.path.campaign(
        customer_id,
        PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
      ag.final_urls << "http://www.example.com"
      ag.final_mobile_urls << "http://www.example.com"
      ag.status = :PAUSED
      ag.resource_name = client.path.asset_group(
        customer_id,
        ASSET_GROUP_TEMPORARY_ID)
    end
  end

  # For the list of required assets for a Performance Max campaign, see
  # https://developers.google.com/google-ads/api/docs/performance-max/assets
  #
  # An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
  # and providing:
  #   the resource name of the AssetGroup
  #   the resource name of the Asset
  #   the field_type of the Asset in this AssetGroup.
  #
  # To learn more about AssetGroups, see
  # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups

  # Link the previously created multiple text assets.

  # Link the headline assets.
  headline_asset_resource_names.each do |resource_name|
    operations << client.operation.mutate do |m|
      m.asset_group_asset_operation = client.operation.create_resource
          .asset_group_asset do |aga|
        aga.field_type = :HEADLINE
        aga.asset_group = client.path.asset_group(
          customer_id,
          ASSET_GROUP_TEMPORARY_ID)
        aga.asset = resource_name
      end
    end
  end

  #  Link the description assets.
  description_asset_resource_names.each do |resource_name|
    operations << client.operation.mutate do |m|
      m.asset_group_asset_operation = client.operation.create_resource
          .asset_group_asset do |aga|
        aga.field_type = :DESCRIPTION
        aga.asset_group = client.path.asset_group(
          customer_id,
          ASSET_GROUP_TEMPORARY_ID)
        aga.asset = resource_name
      end
    end
  end

  # Create and link the long headline text asset.
  operations += create_and_link_text_asset(
    client,
    customer_id,
    "Travel the World",
    :LONG_HEADLINE)

  # Create and link the business name and logo asset.
  operations += create_and_link_brand_assets(
    client,
    customer_id,
    brand_guidelines_enabled,
    "Interplanetary Cruises",
    "https://gaagl.page.link/bjYi",
    "Marketing Logo")

  # Create and link the image assets.

  # Create and link the Marketing Image Asset.
  operations += create_and_link_image_asset(
    client,
    customer_id,
    "https://gaagl.page.link/Eit5",
    :MARKETING_IMAGE,
    "Marketing Image")

  # Create and link the Square Marketing Image Asset.
  operations += create_and_link_image_asset(
    client,
    customer_id,
    "https://gaagl.page.link/bjYi",
    :SQUARE_MARKETING_IMAGE,
    "Square Marketing Image")

  operations
end
add_performance_max_campaign.rb

Perl

sub create_asset_group_operations {
  my (
    $customer_id,
    $headline_asset_resource_names,
    $description_asset_resource_names,
    $brand_guidelines_enabled
  ) = @_;

  my $operations = [];
  # Create a mutate operation that creates an asset group operation.
  push @$operations,
    Google::Ads::GoogleAds::V21::Services::GoogleAdsService::MutateOperation->
    new({
      assetGroupOperation =>
        Google::Ads::GoogleAds::V21::Services::AssetGroupService::AssetGroupOperation
        ->new({
          create => Google::Ads::GoogleAds::V21::Resources::AssetGroup->new({
              resourceName =>
                Google::Ads::GoogleAds::V21::Utils::ResourceNames::asset_group(
                $customer_id, ASSET_GROUP_TEMPORARY_ID
                ),
              name     => "Performance Max asset group #" . uniqid(),
              campaign =>
                Google::Ads::GoogleAds::V21::Utils::ResourceNames::campaign(
                $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
              finalUrls       => ["http://www.example.com"],
              finalMobileUrls => ["http://www.example.com"],
              status          =>
                Google::Ads::GoogleAds::V21::Enums::AssetGroupStatusEnum::PAUSED
            })})});

  # For the list of required assets for a Performance Max campaign, see
  # https://developers.google.com/google-ads/api/docs/performance-max/assets.

  # An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
  # and providing:
  # - the resource name of the AssetGroup
  # - the resource name of the Asset
  # - the fieldType of the Asset in this AssetGroup
  #
  # To learn more about AssetGroups, see
  # https://developers.google.com/google-ads/api/docs/performance-max/asset-groups.

  # Link the previously created multiple text assets.

  # Link the headline assets.
  foreach my $resource_name (@$headline_asset_resource_names) {
    push @$operations,
      Google::Ads::GoogleAds::V21::Services::GoogleAdsService::MutateOperation
      ->new({
        assetGroupAssetOperation =>
          Google::Ads::GoogleAds::V21::Services::AssetGroupAssetService::AssetGroupAssetOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V21::Resources::AssetGroupAsset->new({
                asset      => $resource_name,
                assetGroup =>
                  Google::Ads::GoogleAds::V21::Utils::ResourceNames::asset_group(
                  $customer_id, ASSET_GROUP_TEMPORARY_ID
                  ),
                fieldType => HEADLINE
              })})});
  }

  # Link the description assets.
  foreach my $resource_name (@$description_asset_resource_names) {
    push @$operations,
      Google::Ads::GoogleAds::V21::Services::GoogleAdsService::MutateOperation
      ->new({
        assetGroupAssetOperation =>
          Google::Ads::GoogleAds::V21::Services::AssetGroupAssetService::AssetGroupAssetOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V21::Resources::AssetGroupAsset->new({
                asset      => $resource_name,
                assetGroup =>
                  Google::Ads::GoogleAds::V21::Utils::ResourceNames::asset_group(
                  $customer_id, ASSET_GROUP_TEMPORARY_ID
                  ),
                fieldType => DESCRIPTION
              })})});
  }

  # Create and link the long headline text asset.
  push @$operations,
    @{create_and_link_text_asset($customer_id, "Travel the World",
      LONG_HEADLINE)};

  # Create and link the business name and logo asset.
  push @$operations,
    @{
    create_and_link_brand_assets(
      $customer_id,             $brand_guidelines_enabled,
      "Interplanetary Cruises", "https://gaagl.page.link/bjYi",
      "Marketing Logo"
    )};

  # Create and link the image assets.

  # Create and link the marketing image asset.
  push @$operations,
    @{
    create_and_link_image_asset(
      $customer_id,    "https://gaagl.page.link/Eit5",
      MARKETING_IMAGE, "Marketing Image"
    )};

  # Create and link the square marketing image asset.
  push @$operations,
    @{
    create_and_link_image_asset(
      $customer_id,           "https://gaagl.page.link/bjYi",
      SQUARE_MARKETING_IMAGE, "Square Marketing Image"
    )};

  return $operations;
}
add_performance_max_campaign.pl

애셋 그룹의 광고 미리보기

애셋 그룹을 만들고 애셋을 연결한 후에는 공유 가능한 미리보기를 생성하여 각 애셋 그룹에서 만든 광고가 어떻게 표시되는지 확인할 수 있습니다.

애셋 그룹 ID를 ShareablePreviewService.GenerateShareablePreviews에 전달하면 사용자에게 공유할 광고 미리보기의 URL과 만료 타임스탬프를 가져올 수 있습니다.

여러 애셋 그룹

애셋이 도메인의 URL에서 사용할 수 있을 만큼 일반적이지 않고 URL 확장을 사용하는 경우 각 최종 URL별로 고유한 애셋 그룹을 만들 수 있습니다.

잠재고객별로 애셋을 맞춤설정하고 싶다면 동일한 최종 URL에 대해 여러 애셋 그룹을 만들 수도 있습니다. 테마별로 여러 애셋 그룹을 만들 수도 있습니다.

이전
확장 소재 요건
다음
애셋 그룹 신호