Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Anda dapat mulai mengumpulkan data dalam produk pengukuran dan iklan, seperti pengukuran konversi Google Analytics dan Google Ads, dengan menambahkan satu atau beberapa tag ke situs Anda. Anda dapat menambahkan tag menggunakan tag Google (gtag.js), yang memerlukan perubahan kode JavaScript, atau sistem pengelolaan tag seperti Google Tag Manager, yang memerlukan perubahan konfigurasi dalam sistem pengelolaan tag.
Jika ingin menerapkan tag pengukuran dan iklan di aplikasi seluler, Anda dapat menggunakan Google Analytics for Firebase SDK. Setelah menerapkan SDK tersebut, Anda juga dapat menggunakan Google Tag Manager untuk mengubah dan merutekan data.
Apa yang dimaksud dengan "tag"?
Apa yang dimaksud dengan tag Google?
Apa yang dimaksud dengan Google Tag Manager?
Dalam dokumentasi Google, contoh tag Google terdiri dari kode gtag.js, sedangkan contoh Tag Manager memberikan langkah-langkah untuk mengonfigurasi tag.
Contoh penggunaan
Contoh berikut menjelaskan perbedaan antara penggunaan tag Google dan Tag Manager.
Tag Google ini menampilkan cuplikan yang dapat Anda tambahkan ke setiap halaman situs Anda. ID tag dalam cuplikan memungkinkan pengukuran untuk Google Analytics dan Google Ads.
<script async
src="https://www.googletagmanager.com/gtag/js?id=TAG_ID">
</script>
<script>
window.dataLayer = window.dataLayer || [] ;
function gtag(){dataLayer.push(arguments);}
gtag( 'js', new Date () ) ;
gtag( 'config', 'TAG_ID');
</script>
Agar dapat menggunakan Tag Manager untuk mengaktifkan pengukuran Google Analytics dan Google Ads, Anda perlu membuat tag untuk Google Analytics dan tag untuk Konversi Google Ads, yang kemudian akan Anda konfigurasi untuk diaktifkan berdasarkan pemicu yang sama. Setelah memublikasikan penampung Tag Manager, perubahannya akan langsung terlihat di situs Anda.
Lihat konversi Google Ads untuk mempelajari lebih lanjut.
Tag yang didukung oleh tag Google dan Tag Manager
Tag Google (gtag.js) dan Tag Manager memberikan dukungan tag berikut:
Selain produk pengukuran Google yang tercantum di sini, Tag Manager mendukung berbagai tag pihak ketiga. Galeri Template Komunitas berisi
template variabel dan tag tambahan yang dikelola oleh pihak ketiga. Anda juga dapat membuat dan membagikan tag Anda sendiri dengan template kustom.
[[["Mudah dipahami","easyToUnderstand","thumb-up"],["Memecahkan masalah saya","solvedMyProblem","thumb-up"],["Lainnya","otherUp","thumb-up"]],[["Informasi yang saya butuhkan tidak ada","missingTheInformationINeed","thumb-down"],["Terlalu rumit/langkahnya terlalu banyak","tooComplicatedTooManySteps","thumb-down"],["Sudah usang","outOfDate","thumb-down"],["Masalah terjemahan","translationIssue","thumb-down"],["Masalah kode / contoh","samplesCodeIssue","thumb-down"],["Lainnya","otherDown","thumb-down"]],["Terakhir diperbarui pada 2024-02-06 UTC."],[[["\u003cp\u003eTagging involves adding code snippets to web pages to gather data on visitor behavior and site performance.\u003c/p\u003e\n"],["\u003cp\u003eThe Google tag streamlines tag management, allowing connection to multiple Google products with a single code snippet.\u003c/p\u003e\n"],["\u003cp\u003eImplementing tags can be done through Google Tag Manager or gtag.js, offering varying levels of coding involvement.\u003c/p\u003e\n"],["\u003cp\u003eWebsite builders and content management systems often provide integrations for simplified tag setup.\u003c/p\u003e\n"],["\u003cp\u003eMobile app tagging utilizes the Google Analytics for Firebase SDK and can be managed through Tag Manager.\u003c/p\u003e\n"]]],["Tagging involves adding code snippets to website pages to track user behavior and gain insights for informed decision-making. The Google tag, a unified code snippet, can be implemented across a website and connected to multiple Google products. Implementation methods include Google Tag Manager, which requires two code snippets and allows tag management without coding, and gtag.js, requiring one code snippet and JavaScript proficiency. Website builders and the Firebase SDK offer integrations for simplified implementation.\n"],null,["# Introduction to tagging and the Google tag\n\nTagging is the process of adding snippets of code (called tags) to each page of\nyour website so you can learn about the people who visit your site and how they\ninteract with it.\n\nTagging is an integral part of many measurement products, including Google Ads,\nGoogle Analytics, and many third-party products too.\n\nWhether you want to know about your most popular blog posts, most effective\nlanding pages, or most popular products, the data you'll collect through tagging\nlets you make more informed decisions about your site and your marketing\nstrategies.\n\nGet started with the Google tag\n-------------------------------\n\nThe Google tag is a single piece of code that you can find in Google Ads, Google\nAnalytics, and other similar Google products. Instead of managing multiple tags\nfor different Google product accounts, you can use the Google tag across your\nentire website and connect the tag to multiple destinations.\n\nSet up the Google tag\n---------------------\n\nSetting up the Google tag depends on how your site is set up and how you can\nchange the code. You can implement the Google tag on your site in one of the\nfollowing ways:\n\n- **Google Tag Manager**: A tag management system that lets you set up and\n manage tags on your site without changing your code. To use Tag Manager, you\n add 2 snippets of code to each page of your website. After you add the\n snippets to your code, you don't need to change your code much after that;\n instead, you can set up and manage your tags through the Tag Manager website.\n\n- **gtag.js**: A JavaScript framework that lets you send data from your site to\n Google measurement products. To set up gtag.js, you add 1 snippet of code to\n each page of your site. To use gtag.js effectively, you need to be comfortable\n changing JavaScript on your site.\n\nIf you use a website builder or content management system like Shopify, Wix, or\nWordpress, the website builder or content management system may offer an\nintegration for setting up Tag Manager or gtag.js on your site.\n\nTo set up measurement and advertising tags in a mobile app,\nuse the Google Analytics for Firebase SDK. Then, you can also\nuse Tag Manager to modify and route data in the mobile app.\n\nNext steps\n----------\n\n- [Plan your tag setup](/tag-platform/devguides/prerequisites)\n- Set up the Google tag with:\n - [Tag Manager](https://support.google.com/tagmanager/answer/6102821)\n - [gtag.js](/tag-platform/gtagjs/install)\n - [a website builder or CMS](https://support.google.com/tagmanager/answer/12403447)\n - [the Google Analytics for Firebase SDK](https://firebase.google.com/docs/analytics)"]]