Ronan Shields

Ronan Shields

The Programmatic Marketer

The great TID controversy takes another turn as Prebid moves to clarify its position
Member Exclusive

Ad Tech Briefing: Farewell to Google’s Privacy Sandbox, we barely knew ye
WTF Series

WTF is Ad Context Protocol (AdCP)?
AI Revenue Generation

Overheard at Prebid Summit: ‘Way too often, there’s a delta between what people do, and what they say they will do’
The Programmatic Marketer

With OpenAds, The Trade Desk is rewriting what it means to be ‘buy-side’
Member Exclusive

Ad Tech Briefing: Inside The Trade Desk’s POV on the future of open internet monetization
Publishing in the Platform Era

Publisher alliance Ozone makes a larger play for U.S. advertisers
Digiday @ Advertising Week

Advertising Week Briefing: Amazon is primed to take over the ad industry
Member Exclusive

Ad Tech Briefing: A Google breakup sounds ideal, but the realities are much more complicated
Google on Trial

Google’s ad tech antitrust remedy phase explained — and where the Judge might land
Member Exclusive

Ad Tech Briefing: PE firms are eyeing take-private deals but Google’s fate casts a shadow
Marketing on Platforms

Google hands Smartly creative automation brief to promote hardware range
Member Exclusive

Ad Tech Briefing: The 2025 M&A rebound is back with a whimper, not a bang

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