Baymard Institute

📉 Did you know that 25% of e-commerce sites don’t have product images with sufficient resolution or level of zoom? That’s a major problem — because across desktop, mobile, and app testing, we consistently observed that users rely heavily on zooming to evaluate product details — materials, textures, even small-print labels. Checkout the comments for more information. 👇 #UXResearch #EcommerceUX #ProductDesign #Baymard #UXTips #DigitalExperience #ConversionOptimization #UserExperience #UXDesign #UX 

🚀 Just launched: Baymard’s UX Benchmark for Online Learning Sites 📚 We’ve just published a new UX benchmark covering 7 leading online learning sites — including platforms like Domestika, Skillshare, and Udemy. 📖 Explore the key takeaways here: https://lnkd.in/eQs4Uwdh #UXDesign #UXResearch #EcommerceUX #OnlineLearning #EdTech #Baymard #UXBenchmark

🖱️ Large-scale testing revealed two major issues with displaying product variations as separate list items on e-commerce sites—issues so significant they can cause users to abandon the site. ⤵️ 👉 Check out our blog post in the comments below. #UXDesign #EcommerceUX #ProductListing #BaymardGuidelines #UXResearch #DesignTips

🚨 UX-Ray 1.0 is now live! 🚨 Our new AI-powered feature scans any ecommerce site and gives you instant UX analysis — powered by Baymard’s 150,000+ hours of research. Simply type in your domain, click scan, and get a range of research-backed UX recommendations in seconds. UX-Ray analyzes each UI component on your site against 700+ UX best-practice guidelines, instantly identifying critical usability issues and delivering clear, actionable suggestions to improve your UX. With UX-Ray 1.0, you can: 🔎 Spot critical UX issues in minutes 📊 See how your site stacks up against competitors (and track changes over time) 🎯 Prioritize fixes that actually move the needle on conversion Whether you're a UX researcher, PM, or designer, this is your instant AI-powered shortcut to faster, smarter UX improvements. 👉 Check out the full announcement in the comments below

🧭 Filters help users narrow down product lists — but if it’s unclear which ones are applied, they’re left wondering why so few products show up. 🤯 When applied filters aren’t visible, users can miss out on relevant items or give up altogether. 📱 Need to improve your product list UX? The full article in the comments breaks it down.👇 #UXDesign #EcommerceUX #MobileUX #ProductDesign #UserExperience #UXResearch #DesignBestPractices #UXTips #FilteringUX #Baymard

🛒 Still using “Apply” buttons in checkout? You’re not alone—22% of sites still require users to click an “Apply” button to save their inputs during the checkout flow. However, our research shows that this small interaction can cause major friction: users often miss the button, lose their data, or abandon the process altogether. Want to know why it’s a problem—and how to design a smoother experience? 👉 Dive into the full article here to see why “Apply” buttons in checkout can cause more harm than good — and how to fix it: https://lnkd.in/enEcg3-Q #UXDesign #EcommerceUX #CheckoutOptimization #UserExperience #UXResearch #FormDesign #Baymard #ConversionRateOptimization #UX

💳 “Will I be charged now… or will I get to review first?” That moment of hesitation at checkout is more common than you'd think — and it's costing conversions. ⤵️ 💬 Check out our blog post to learn more about best practices for optimizing the order confirmation page. https://lnkd.in/eb8Qd63E #UXDesign #EcommerceUX #Baymard #CheckoutOptimization #UserExperience #Microcopy #UXWriting #ConversionRateOptimization #UXResearch #ProductDesign #ECommerce

We are thrilled to announce that we have just released our latest UX benchmark 🚀 , evaluating 10 major flight booking & airlines sites across 240+ usability parameters. The study encompasses over 2,500 UX performance scores and 1,900+ best practice examples, offering deep insights into the current state of flight booking user experiences. 👉 https://lnkd.in/eYt7Ymgr #UX #UXDesign #UXResearch #UserExperience #ProductDesign #ECommerce #ECommerceUX

🚀 We're hiring! We're looking for an Enterprise Sales Representative to help grow and deepen relationships with our existing clients. This is a fully remote role. 💼 Do you have experience in B2B enterprise sales and a genuine interest in UX or e-commerce? 🌍 Want to work from anywhere in Europe or the US? Then we’d love to hear from you! 👉 Apply here: https://lnkd.in/eU7uZsfY Not the right fit for you? If you refer someone and we end up hiring them, we’ll thank you with 1 year of free access to Baymard’s ‘Core’ plan (normally $2,388/year). #Hiring #SalesJobs #RemoteJobs #UXResearch #Ecommerce #Baymard #EnterpriseSales

🚀 We are hiring! We're looking for an Outbound Sales Representative to join our fully remote team. Are you passionate about the intersection of UX and B2B sales? This might be the role for you. 👉 Apply here: https://lnkd.in/eUw4Ty83 If this opportunity isn’t for you but someone comes to mind, feel free to share the link. If we end up hiring the person you referred, you’ll receive 1 year of free access to Baymard’s Core plan (normally $2,388/year). #Hiring #SalesJobs #RemoteWork #UXResearch #Ecommerce #Baymard