BESTSELLER

“Troels Holch Povlsen spotted me when I was 16 years old. I worked in a hot dog stand, where he came by with the boys and Merete.” That’s how Helle Poulsen, Buying Manager at ONLY STORES, recalls her first meeting with the founders of BESTSELLER.  A few days after the rather unconventional headhunting, Helle started working in one of our first stores – and we’ve been fortunate to smile, grow, and work with her since that day 46 years ago.  In the celebration of our 50-year anniversary, Helle and other long-standing colleagues look back on some of the memories that have defined BESTSELLER over the years. Join us in ONLY’s showrooms in this video, where Helle shares her memories.  #Career #CompanyAnniversary #BESTSELLER50 #ThisIsBESTSELLER 

Let’s take a tour of our HQ in Denmark, our office hub in Brande 🌾 Nestled in the heart of Midtjylland, our Brande location is home to many of our colleagues and some of our biggest brands. Swipe and get a glimpse of why we love it here 💚

The fashion industry must transform – and we support making it happen.    In our latest financial year, we invested DKK 100 million through our investment platform, Invest FWD, in companies that contribute to innovation in our industry.  One of the two is matterr, a German cleantech company. In short, matterr is set to scale an innovative technology for the chemical recycling of polyester from hard-to-recycle worn-out textiles and packaging waste. The process delivers drop-in ready raw materials, identical to virgin quality.   To make a difference in the industry, scalability is key – and backed by investments, matterr will start building its small-scale industrial plant in 2026. Once completed, the facility is designed to process 10,000 tonnes of polyester-rich waste into virgin-quality raw materials each year. Want to know more? Read our annual report – link in comments. #ThisIsBESTSELLER #AnnualReport #InvestFWD

Think starting a job is boring? Nah. IBT (International Business Trainee) Programme is your Season 1 – packed with way more plot twists 🎬   Day 1: You get a desk, a buddy, and a real project  Week 10: You’re in meetings where people actually listen to you. Mind blown.  Level up, take the lead, and say goodbye to “starting from scratch” forever 🚀   Ready to binge-watch your own career? Applications open January.    #ThisIsBESTSELLER #GraduateProgramme #IBT

Last week, our annual report launch grabbed headlines. But just as importantly, we also released our supply chain due diligence report. The report offers a detailed look at how we identify and address risks related to human rights, environmental impact, and product safety in our direct and near direct supply chain. Felicity Tapsell, Head of Responsible Sourcing, puts it clearly: “Our greatest human rights and environmental risks lie within our supply chain. We have robust systems and qualified people working together with suppliers, industry partners, and other stakeholders to address challenges both at factory level and across the wider industry. This report provides transparency into our processes and progress." Our approach to due diligence follows guidance from international bodies like the OECD and the United Nations. This is our second supply chain due diligence report, and the launch marks another step in our journey to be more transparent about our supply chain operations – and we’re constantly striving to become better. Want to see the report? Link in comments.   #ThisIsBESTSELLER #DueDiligence

Aarhus, we love you 🤎 Home is where the heart is (and the coffee machines ☕) and we’re proud to call this one of ours. Take a look around 👀 From collaborative workspaces to cozy corners, it’s a hub designed to spark both creativity and collaboration. #ThisIsBESTSELLER #Offices #Aarhus

Diverse brands, unique stories, and strong partnerships 🤝 Our colleagues in Switzerland recently hosted a celebration of our 50th anniversary in Zürich together with 150 customers, colleagues, and partners from Denmark and Germany. Held at the Michelin-starred restaurant IGNIV by Andreas Caminada, the evening included brand showcases, an award ceremony recognising long-term collaborations, and a speech by Davide Licini, Country Manager at BESTSELLER Switzerland. “We are very pleased about the successful evening at IGNIV. It was important to us to showcase our brands in a unique setting while putting personal exchange at the center,” says Davide Licini. An evening celebrating shared values and a close bond 🌟 #BESTSELLER50 #BESTSELLERSwitzerland #ThisIsBESTSELLER

DKK 8,722 million. Almost DKK 9 billion. That’s our total tax contribution for the latest financial year. Being humble is in our DNA – and feeling proud doesn’t always come naturally. Because we can always do better, right? That said, we are proud of this number. We’re proud because we know what this contribution enables. It is money flowing back into the countries and regions we’re part of, supporting the things that really matter. From education to welfare. Interested in our tax contribution? You can find the link to our latest annual report in the comments. #ThisIsBESTSELLER #AnnualReport 

Nineteen years in sales – and Jens still calls it a lifestyle, not a job. 💬 “It’s not a 9-to-5 thing. You have to really identify with what you do and always be available to your customers if you want to build trust.” As Sales Manager for Upcoming Brands in Norway, Jens leads with that mindset: consistent, open, and ready to adapt. And while the numbers matter, he’s not just chasing targets for himself. 💬 “I’m measured on my own results. But the real reward is when the team succeeds – and that only happens if you stay hungry, day after day.” #ThisIsBESTSELLER #OwnIt

Meet Vanessa Decooman, Co-Country Manager of BESTSELLER Belgium 👋 Vanessa grew up in the French-speaking part of Belgium – and her journey into the fashion industry began early. Her stepmother owned a clothing store, and as a child, she spent most of her time there. “I remember stepping into one of the suppliers’ showrooms. It was a revelation. I knew right then and there – this is what I want to do for a living,” says Vanessa. From that moment, she pursued every opportunity to get closer to the world of fashion – through internships and summer jobs. At 21, Vanessa landed her first wholesale job with a luxury children’s brand, working as a sales representative for a French company. Seven years later, she was ready for something new. “When a recruitment agency put me in touch with BESTSELLER, I was intrigued from the start,” says Vanessa and elaborates on the first job interview: “I immediately sensed the energy – the pace, the dynamic atmosphere. Suddenly I found myself in a world of diverse brands, constant movement, an array of collections. It was almost like a dream to me.” Vanessa joined VILA, where she was asked to develop the brand in the French-speaking part of Belgium. “Building something from the ground up has always been a source of motivation,” says Vanessa whose BESTSELLER journey includes several positions before stepping into her current role. “What appeals to me most is working across departments. That diversity of scope – the multifaceted nature of the role is something I love.” So, what has kept her at BESTSELLER for nearly 20 years? “The trust I receive, and the sense that within BESTSELLER, anything is possible. There’s always room to try, to test, to explore new ideas,” says Vanessa. Outside work, Vanessa lives in Brussels with her partner of 25 years, Laurent. Together they share a passion for car racing: “There’s something about placing myself in that space just outside my comfort zone – always with safety in mind, of course – that energizes me. I want to be where the action is.” #Management #Leadership #CareerJourney #ThisIsBESTSELLER