摘要
我国的一些企业经过几十年的风风雨雨，摸爬滚打，如今已经成为我国整个
国民经济发展的生力军，其作用和地位日益凸显。近年来，随着电子商务的迅速
发展，给我国企业带来了新的机遇和挑战。
电子商务的优点是它基本适用于任何企业。对于大型企业来说，电子商务犹
如如虎添翼；对于中小企业来讲，电子商务能给它们带来许多新的机遇和挑战。
Internet 的到来可以说是为企业开辟了更广泛的市场空间。由于信息的竞争在
企业的竞争优势中发挥着越来越重要的作用，所以本文从电子商务的发展趋势、
优势、作用和电子商务与企业的联系，以及企业实施电子商务模式应该注意哪些
问题等方面进行了简单分析。
关键词：电子商务 企业 应用 网络营销
Abstract
Some of the enterprises in our country after decades of toil, groundless talk, has now
become the main force of China's development of the entire national economy, its role
and status has become increasingly prominent. In recent years, with the rapid
development of electronic commerce, it has brought new opportunities and challenges
to our country's enterprises.
The advantage of electronic commerce is that it is basically applicable to any
enterprise. For large enterprises, e-commerce is like a tiger with wings added; for
small and medium-sized enterprises, e-commerce can bring many new opportunities
and challenges to them. The arrival of the Internet can be said to open up a broader
market space for the enterprise. Due to the competition of information plays a more
and more important role in enterprise's competitive advantage, so this article from the
development trend, the advantages of e-commerce, and electronic commerce and
business contact, and the implementation of e-commerce enterprises should pay
attention to what the problem of simple analysis.
Keywords: Electronic Commerce Enterprise Application Network marketing
