Dhanteras & digital wealth: Can crypto become the modern auspicious investment?

As Diwali draws near, homes are sparkling with lights, sweets are being prepared, and shopping is in full swing. But the day that truly sets the tone for the festival of lights is Dhanteras. Traditionally Dhanteras is associated with wealth, prosperity and health and it is customary to buy precious metals like gold and silver, which are considered as wealth creation assets.

This Dhanteras, the focus isn't limited to physical assets, Bitcoin (BTC), is increasingly being seen as an auspicious investment for the occasion.

Smart Diversification

True diversification today means combining traditional assets with high-quality digital assets like Bitcoin. This helps to build a portfolio that grows and withstands market shifts.

Like gold, Bitcoin is a store of value, making it a compelling choice for thoughtful, long-term investors. Its price history reinforces it, and this is why BTC is referred to as ‘digital gold’ globally.

Bitcoin’s Price Journey: From ₹46 to ₹1.24 Crore

BTC’s price continues to be on an upward trend and is expected to reach over ₹1,45,000. In 2025 alone,

The Spirit of Dhanteras - Focus on Wealth Creation

Dhanteras celebrates prosperity, health, and wise choices. The day marks the worship of Goddess Lakshmi for wealth and Lord Dhanvantri for health. More than rituals, Dhanteras emphasizes choosing value over mere accumulation.

Think about the tradition of buying one high-purity gold coin Similarly, Bitcoin isn’t about investing in any crypto token or chasing hype. It’s about choosing an asset with proven scarcity, durability, and global acceptance.

I often say this to new investors and I will reiterate this for Dhanteras: if you are new to crypto or a first-time investor, focus on BTC. a proven, high-quality asset. Like Dhanteras teaches us to build wealth, choose investments with strong fundamentals and long-term potential.

Bitcoin, with its limited supply of 21 million and growing adoption worldwide, has potential to grow and serve as a hedge against inflation, making it a long-term asset worth considering.

Patience pays off. Investing in Bitcoin today could reward you over the years, just as gold has over centuries.

Conclusion: Bitcoin This Dhanteras

Dhanteras is more than just shopping, it’s about making thoughtful choices that last. Just as gold has preserved wealth for generations, Bitcoin offers digital scarcity, global adoption, and potential for long-term growth.

This festive season, let your investments reflect quality, patience, and strategy.

Consider Bitcoin this Dhanteras, a high-quality asset for a forward-looking portfolio.

(The author is Co Founder at CoinDCX)