Fractional ownership & lifestyle living - The Gen Z real estate playbook

India’s real estate landscape is undergoing a generational shift as Gen Z investors enter the market with clarity, ambition, and a distinctly different set of expectations.

Unlike previous generations, this cohort approaches property not just as a financial asset but as a lifestyle choice, valuing flexibility, digital transparency, and sustainable growth.

Developers and investment platforms are noticing this trend, and the market is adapting to meet their evolving preferences. ETMarkets spoke to a few developers to decode the trend.

The new generation is increasingly open to flexible ownership models, ranging from traditional full ownership to more innovative structures like fractional participation.

Highlighting this trend, Mohit Goel, Managing Director of Omaxe Ltd., explains, “Gen Z is open to a range of investment models, from full ownership to fractional participation. A recent survey indicates that 64 percent of high-net-worth investors are exploring fractional ownership in commercial real estate, highlighting a real appetite for new formats.”

Beyond ownership models, financial feasibility and growth prospects are key drivers of Gen Z’s interest. According to Binitha Dalal, Founder & Managing Partner of Mt. K Kapital, “Real estate is increasingly attractive to young investors not only for ownership but also for its growth potential. The aspiration of buying a home is now closer to reality, thanks to improved inventory within their earning capacity and the momentum of the Indian economy. The real opportunity lies in structured platforms such as AIFs and REITs, which offer exposure to professionally managed, income-generating assets.”

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Gen Z’s approach is also influencing how developers design, market, and deliver properties. Ankush Kaul, President – Sales, Marketing & CRM at Central Park, observes, “This generation combines financial awareness with digital confidence. They are informed, tech-driven, and focused on long-term value rather than short-term speculation. Homeownership is both a lifestyle goal and a financial anchor, but they expect properties to be smart, sustainable, and wellness-oriented.”

Kaul adds that many young investors prefer under-construction developments, which allow for personalization and reflect evolving lifestyle needs. At Central Park, they notice Gen Z gravitating toward integrated, experience-led communities that promise both quality living and steady appreciation. “This generation is shifting the narrative from ownership as a status symbol to ownership with intent and meaning,” he notes.

As the market adapts to these preferences, developers and investment platforms are increasingly offering flexible models, sustainable designs, and digital-first experiences.

With Gen Z driving demand for properties that combine aspiration with purpose, India’s real estate sector is poised for a transformation that could redefine investment and homeownership in the years to come.

(Disclaimer: Recommendations, suggestions, views, and opinions given by experts are their own. These do not represent the views of the Economic Times)