'Vote katua' or game-changer: Can Prashant Kishor turn Bihar’s youth anger into a historic upset?

Prashant Kishor (PK), the man behind some of India’s most memorable political campaigns, is now taking a bold step: contesting elections in Bihar himself. Known for the iconic 2015 slogan “Bihar me bahaar hai, Nitish-e Kumar hai,” which helped Nitish Kumar make a spectacular comeback in alliance with RJD and Congress, Kishor is now leading his own party, Jan Suraj. His goal: shake up Bihar’s political landscape and challenge both the RJD-led opposition and the ruling NDA.

PK’s Strategy: Targeting Bihar’s Established Political Players and Appealing to Youth Voters

Unlike his previous campaigns for others, this time PK is campaigning for himself. He has travelled extensively across Bihar, reaching out to voters and shaping a narrative that positions him as a credible alternative to the long-standing political players. Initially, PK focused on RJD leader Lalu Prasad Yadav and the “family-first” culture that has defined his party’s politics. More recently, he has also directed criticism at the NDA.

Read more: Why Bihar missed the growth bus, the only 'BIMARU' state still struggling while its siblings moved ahead

The core of his message is straightforward: Bihar’s leadership over the last 25 years has failed to address critical issues like employment and infrastructure. This narrative is particularly aimed at young voters frustrated by a lack of opportunities, many of whom are forced to migrate to other states where they face discrimination and limited prospects. PK’s approach combines a fresh, dynamic image, innovative social media strategies, and the advantage of being the first major new entrant on the campaign trail.

Upper Caste Youth May Find a Voice in PK’s Jan Suraj Party Amid Bihar’s Caste Dynamics

As per a TOI report, political observers suggest that PK’s platform may resonate strongly with upper-caste youth in Bihar. Unlike OBCs, who see a clear path to political representation, upper castes often feel sidelined in a state where their numbers are low and opportunities in government services have declined due to reservations and reduced influence over patronage networks. PK, being a Brahmin himself, may find an audience among voters who feel excluded from Bihar’s leadership equation and are seeking an alternative that represents their aspirations.

The Challenge for PK: Avoiding the “Vote Splitter” Trap in a Bipolar Electoral Contest

Despite the appeal, PK faces significant hurdles. Bihar’s elections are expected to be largely bipolar in many regions, and Jan Suraj risks being perceived as a “vote katua”, a spoiler party that divides votes without winning seats. To overcome this, PK must ensure his candidates are both credible and resourceful while maintaining the image of a genuine change agent. The selection of winnable candidates aligned with his vision will be key to avoiding electoral marginalisation.

Kishor’s Own Electoral Participation Could Strengthen Jan Suraj’s Credibility

One strategy to boost the party’s credibility could be PK contesting a seat himself. Doing so would signal his personal commitment to political change and reassure voters that Jan Suraj is more than a symbolic effort. In previous campaigns, PK has helped his clients navigate difficult political terrain. Now, standing as a candidate in his home turf, he will need to draw upon his experience and innovate further to convert his strategic expertise into tangible votes.

Prashant Kishor’s Political Experiment Could Redefine Bihar’s Electoral Politics

As Prashant Kishor steps from the role of strategist to candidate, Bihar’s political landscape could see a significant shake-up. His appeal to youth, focus on change, and caste-sensitive messaging could make Jan Suraj a serious contender, but the challenge remains steep. Only time will tell if the man who engineered political comebacks for others can replicate that success for himself.

Inputs from TOI